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HIRERS 
presents 
25 Things Entrepreneurs 
Must Know Before Hiring 
The First Sales Employee
Every entrepreneur’s dream is to get 
“the super star sales performer” for his 
company.
As your startup matures to hiring 
mode, you must get certain factors 
right in the first place.
Rule # 1 
Before you hire someone to sell for you, 
you must try selling your product 
atleast for couple of months.
Rule # 2 
Great sales people are a rare breed.
Rule # 3 
If you want to hire a sales person as 
your second line, do not expect him to 
be your “alter ego” or “mirror image”
Rule # 4 
Get clear about whom you want & why 
you want. Getting your expectations 
clear can influence you to take better 
hiring decisions.
Rule # 5 
Define how you are planning to 
remunerate your sale person. Always 
ensure to bond performance to income.
Rule # 6 
Fix a sales target and make sure to 
stress the target achievement from the 
very beginning.
Rule # 7 
Never be stingy to compensate an over 
performer
Rule # 8 
Look out for passion, perseverance & 
willingness in people
Rule # 9 
Use CRM, track sales closing rate 
continuously and review performance 
& progress regularly
Rule # 10 
You must vigorously train people in 
selling your product/service
Rule # 11 
Finding great sales people who are 
willing to hustle for your dreams is 
challenging but attainable
Rule # 12 
Hire Slow. Set probation periods. 
Fire Fast
Rule # 13 
Retain best performing sales staff by 
offering ESOP (employee stock action 
plan)
Rule # 14 
Your first sales person is an account 
manager, a project manager and a 
brand advocate.
Rule # 15 
Have a proper Recruiting, Hiring, On-boarding, 
Training & Sales process in 
place.
Rule # 16 
Your better pay structure don’t 
guarantee you better sales person
Rule # 17 
Over achieving sales targets in a 
corporate brand doesn’t mean he is 
going to be a Top achiever in your 
startup.
Rule # 18 
As you value the importance of hiring a 
good sales person, you must also value 
his ability to fit your company’s 
culture.
Rule # 19 
A sales person who is comfortable with 
cold-calling is always superior.
Rule # 20 
Have knowledge about your 
product/service’s average sales cycle 
period
Rule # 21 
A best sales person will have the 
“eagerness to learn & improve in new 
areas”
Rule # 22 
You can find out a lot about a sales 
person from his “sales pitch”
Rule # 23 
Set your core values & 
long term vision.
Rule # 24 
Define what you can offer to the new-hire 
apart from salary benefits 
(training, great work culture, awesome 
work environment, challenging 
projects, continuous training programs)
Rule # 25 
Sales people love to compete. Do not 
push them to comfort zone by handing 
out leads, often.
Struggling to Hire? 
Visit www.thehirers.com 
Phone +91-9962606690 / 044-43553338 
Follow On Twitter: @theHirers 
Connect On Facebook: www.facebook.com/theHirers

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25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee

  • 1. HIRERS presents 25 Things Entrepreneurs Must Know Before Hiring The First Sales Employee
  • 2. Every entrepreneur’s dream is to get “the super star sales performer” for his company.
  • 3. As your startup matures to hiring mode, you must get certain factors right in the first place.
  • 4. Rule # 1 Before you hire someone to sell for you, you must try selling your product atleast for couple of months.
  • 5. Rule # 2 Great sales people are a rare breed.
  • 6. Rule # 3 If you want to hire a sales person as your second line, do not expect him to be your “alter ego” or “mirror image”
  • 7. Rule # 4 Get clear about whom you want & why you want. Getting your expectations clear can influence you to take better hiring decisions.
  • 8. Rule # 5 Define how you are planning to remunerate your sale person. Always ensure to bond performance to income.
  • 9. Rule # 6 Fix a sales target and make sure to stress the target achievement from the very beginning.
  • 10. Rule # 7 Never be stingy to compensate an over performer
  • 11. Rule # 8 Look out for passion, perseverance & willingness in people
  • 12. Rule # 9 Use CRM, track sales closing rate continuously and review performance & progress regularly
  • 13. Rule # 10 You must vigorously train people in selling your product/service
  • 14. Rule # 11 Finding great sales people who are willing to hustle for your dreams is challenging but attainable
  • 15. Rule # 12 Hire Slow. Set probation periods. Fire Fast
  • 16. Rule # 13 Retain best performing sales staff by offering ESOP (employee stock action plan)
  • 17. Rule # 14 Your first sales person is an account manager, a project manager and a brand advocate.
  • 18. Rule # 15 Have a proper Recruiting, Hiring, On-boarding, Training & Sales process in place.
  • 19. Rule # 16 Your better pay structure don’t guarantee you better sales person
  • 20. Rule # 17 Over achieving sales targets in a corporate brand doesn’t mean he is going to be a Top achiever in your startup.
  • 21. Rule # 18 As you value the importance of hiring a good sales person, you must also value his ability to fit your company’s culture.
  • 22. Rule # 19 A sales person who is comfortable with cold-calling is always superior.
  • 23. Rule # 20 Have knowledge about your product/service’s average sales cycle period
  • 24. Rule # 21 A best sales person will have the “eagerness to learn & improve in new areas”
  • 25. Rule # 22 You can find out a lot about a sales person from his “sales pitch”
  • 26. Rule # 23 Set your core values & long term vision.
  • 27. Rule # 24 Define what you can offer to the new-hire apart from salary benefits (training, great work culture, awesome work environment, challenging projects, continuous training programs)
  • 28. Rule # 25 Sales people love to compete. Do not push them to comfort zone by handing out leads, often.
  • 29. Struggling to Hire? Visit www.thehirers.com Phone +91-9962606690 / 044-43553338 Follow On Twitter: @theHirers Connect On Facebook: www.facebook.com/theHirers