BlackBerry 10 Rises
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The slides to my talk held at Casual Connect Europe in Hamburg on 14 Feb 2013.
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BlackBerry 10 Rises
- 1. How will users find you? BlackBerry 10 rises Casual Connect Europe, Hamburg - 14 Feb 2012 http://3.bp.blogspot.com/-3TvcMCABcv0/TrqusL3zG_I/AAAAAAAAGFQ/jCvJYKvvnj0/s1600/Phoenix+Tattoos+%252832%2529.jpg Photo: (c) Octavio Aburto @vhirsch
- 4. It’s s*** hot ! http://3.bp.blogspot.com/-TEgejMJhOFY/TsZBqa9dSWI/AAAAAAAACSw/AaSpWZ16HEo/s1600/Alfa+Romeo+Pandion+Bertone++sports+car+Coupe+futuristic+design+concept+vehicle+italian+italy+1+side+view.jpg
- 5. What’s in it? - C++, Webkit, Adobe Air, etc, etc - BlackBerry Flow - BlackBerry Balance - BlackBerry Timeshift Camera - Engines & tools galore http://www.wallchan.com/images/sandbox/64591-cogs.png
- 6. Speaking of tools... PRO Commercial release: Spring 2013 http://www.wallchan.com/images/sandbox/64591-cogs.png
- 7. Developers’ nightmares No OS or Hardware Power ✓ No Ease (complicated dev) ✓ No Discovery No Retention No Money http://www.themoviebanter.com/wp-content/uploads/2010/05/a-nightmare-on-elm-street-1939.jpg
- 8. Interlude...
- 10. Create excitement! “Unless you have a game that is inherently fun to play, you won’t have a game that’s engaging and you won’t have these players playing for months & months & months. And if you don’t have that, then it doesn’t really matter what the monetization per user is.” Ilkka Paananen, Super Cell http://www.youthkiawaaz.com/wp-content/uploads/2010/12/Crowd1.jpg
- 11. Create Context! Social is interaction in context http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
- 12. Not this! One more Farmville invite... I dare you! I double-dare you! http://1.bp.blogspot.com/-Pt9reuR5KCg/Ttmbj30FLvI/AAAAAAAAA5k/fusAjGtWAts/s1600/smljpf1.jpg
- 13. Hit it out of the park!!! http://upload.wikimedia.org/wikipedia/commons/a/af/2012_Home_Run_Derby.jpg
- 14. 1. How will users find you? Photo: (c) Octavio Aburto
- 15. BlackBerry World
- 16. Games App Scoreloop-powered - Peer-to-Peer Challenges - Achievement System - Leader Boards - Save State, etc. Anchored on Home Screen Additional Discovery routes
- 17. 2. How do you keep your users? http://raykliu.files.wordpress.com/2011/11/shepherd-sheep-12.jpg
- 18. BBM 80m+ Users Achieve up to 15x Uptake In-game via API, supporting: - Gifting - Asynchronous multi-player - In-game chat - Increase visibility: status updates, etc.
- 19. Scoreloop Multi-platform SDK - BlackBerry 10, Android, iOS - Achievement - Peer-to-peer challenges - Leader Boards - Save State, etc. 265m users and counting...
- 20. Remember ... Create excitement! ...No tool can make a http://pricardo.com/wp-content/uploads/2012/08/Old-Man-Reading-Proverbs.jpg rubbish game great!
- 22. Ecosystem - Carrier billing on 85+ carriers - PayPal & credit card - IAP, subscriptions - Marketing opportunities - 70,000 apps at launch 35% games http://lipstrips.files.wordpress.com/2012/11/manta.jpg
- 23. Time to join those guys... ... And that's why birds do it, bees do it Even educated fleas do it Let's do it, ... Cole Porter http://lipstrips.files.wordpress.com/2012/11/manta.jpg
- 24. Thank you! +44 7795 970 191 @vhirsch vhirsch@rim.com http://developer.blackberry.com