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Numérique et Confiance
- 2. Un univers de pure
confiance
Une construction collaborative de la confiance
Vers une infrastructure by design de la
confiance?
© Henri ISAAC, 2017 2
- 7. © Henri ISAAC, 2017 7
Achat en ligne selon le
niveau de confiance dans
l’Internet
Le baromètre du numérique 2016, CGE, ARCEP, Agence du Numérique
- 17. Paradoxe de la confiance décentralisée
• Pas de confiance sur l’identité des
individus pris isolément
(anonymat)
• Confiance dans les
recommandations collaboratives
(algorithmes)
• Confiance dans l’agrégation d’avis
anonymes
• Enjeux sur la fiabilité des avis
(norme ISO, texte législatif)
© Henri ISAAC, 2017 17
- 21. Infrastructure Blockchain & confiance
• Un architecture technique qui par conception assure:
• Authentification forte & pseudonymat
• Cryptage des transactions
• Inviolabilité des transactions dans un registre distribué des
transactions (livre de comptes)
• DAO: Decentralized Autonomous Organization
© Henri ISAAC, 2017 21
- 23. Conclusion
• Mise en données du monde
• Mise en réseau du monde
• D’une architecture classique de la construction de la confiance
à
• … une nouvelle architecture distribuée et une ingénierie
renouvelée de la confiance
• Emergence d’une solution technique qui permet de repenser
les fondements de la confiance et les institutions qui la gère
(tiers de confiance)
© Henri ISAAC, 2017 23
- 24. Références• Stewart, K. J. 2003. “Trust transfer on the world wide web”, Organization Science, 14, 1, pp.5-17.
• Wu, G., X. Hu, and Y. Wu. 2010. “Effects of perceived interactivity, perceived web assurance and disposition to trust on initial online trust”, Journal of Computer- Mediated Communication
16, 1, pp.1–26.
• Ratnasingham, P. 1998. "The importance of trust in electronic commerce", Internet Research, 8, 4, pp. 313- 321.
• Hawlitschek, F., T. Teubner, and C. Weinhardt, 2016. "Trust in the sharing economy", Die Unternehmung – Swiss Journal of Business Research and Practice, 70, 1, pp. 26-44.
• Gefen, D. and D. W. Straub, 2004. “Consumer trust in B2C e-commerce and the importance of social presence: Experiments in e-products and e-services”, Omega, 32, 6, pp. 407–424.
• Bardhi, F. and G. M. Eckhardt 2012. "Access-based consumption: The case of car sharing," Journal of Consumer Research, 39, 4, pp. 881-898.
• Ratnasingham, P. 1998. "The importance of trust in electronic commerce", Internet Research, 8, 4, pp. 313- 321.
• Möhlmann, M. 2016. "Sharing economy: Building trust in P2P online marketplaces," New York Computer Science and Economics Day, New York.
• Hallgren, Jeppe and Hallgren, Malte and Fisher, Sam and Larsen, Nicolai and Hautop, Jakob, Hallex: A Trust-Less Exchange System for Digital Assets (February 15, 2017). Available at
SSRN: https://ssrn.com/abstract=2917078 or http://dx.doi.org/10.2139/ssrn.2917078
• Richards, Neil M. and Hartzog, Woodrow, Taking Trust Seriously in Privacy Law (September 3, 2015). 19 Stanford Technology Law Review 431 (2016). Available at
SSRN: https://ssrn.com/abstract=2655719 or http://dx.doi.org/10.2139/ssrn.2655719
• Werbach, Kevin D., Trustless Trust (August 14, 2016). Available at SSRN: https://ssrn.com/abstract=2844409
• Mazzella, F., Sundararajan, A., D’Espous, V. and Möhlmann, M.. (2016) How digital trust powers the sharing economy.IESE Insight, Third Quarter (30). pp. 24-30. ISSN 2013-3901
• Ferrari, M. (2016). Beyond Uncertainties in the Sharing Economy: Opportunities for Social Capital. European Journal of Risk Regulation,( 4), 664-674., doi:10.1017/S1867299X00010102
• Eyal Ert, Aliza Fleischer, and Nathan Magen (2015) ,"Trust and Reputation in the Sharing Economy: the Role of Personal Photos in Airbnb", in NA - Advances in Consumer Research Volume
43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 518-519.
• Wu, Jiang; Ma, Panhao; and Zeng, Minne, " e Role of Service-provider’s A ributes in Sharing Economy: a Data-driven Study from the Perspective of Trust" (2016). WHICEB 2016
Proceedings. 61.http://aisel.aisnet.org/whiceb2016/61
• The Economics of Reputation and Feedback Systems in E-Commerce Marketplaces
• A social referral appraising mechanism for the e-marketplace, Information & Management Volume 54, Issue 3, April 2017, Pages 269–280
• U Change, 2016, Comprendre la Blockchain, ANTICIPER LE POTENTIEL DE DISRUPTION DE LA BLOCKCHAIN SUR LES ORGANISATIONS
© Henri ISAAC, 2017 24
Editor's Notes
- Le niveau d’achat est directement corrélé au niveau de confiance