DNN CMS Awareness Group Meeting: December 2020

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In this month's meeting, we begin brainstorming on ideas about how our group can better serve the DNN CMS community by transitioning to more of a marketing arm for the open-source community and ecosystem.

Technology

DNN LEADERSHIP - AWARENESS
A DNN Leadership Group

ATTENDEES
• Will S.
• Renee C.
• Timo B.
• John S.
• Jay M.
• Jeremy F.
• Paras D.
• David P.

HOW DO WE BE MARKETING?
• Primary challenges
• We’re an open-source committee and holding someone accountable is not easy
• People new to DNN don’t know what’s going on
• DnnSoftware.com is not maintained
• Current .org SEO is lower than the .com site
• Audience
• Non-developers
• Developers
• Designers
• Administrators

HOW DO WE BE MARKETING? (CONT’D)
• Channels
• Have
• Websites
• DnnCommunity.org
• DnnPlatform.io (update service)
• DnnDocs.com
• Blog
• Forums
• (low awareness and SEO on this)
• Slack
• Facebook
• Don’t Have
• Newsletter

HOW DO WE BE MARKETING? (CONT’D)
• Divide efforts into sub-committees?
• Examples: SEO, blogging, etc.
• Size of our overall group may or may not be an issue.
• Categorization is helpful
• How do we get other groups to be more transparent?
• Some of us could do a better job of letting this group know what’s happening in
the other groups.
• SEO tasks
• Continue building and publishing more content
• Offsite links are important

HOW DO WE BE MARKETING? (CONT’D)
• Content “Calendar” or Ideas
• Maybe have a Trello board to help with ideas
• In the past we tried content themes for an entire month
• Audience Research
• https://answerthepublic.com/
• Community Website Messaging Doc
• https://dnnaag.slack.com/archives/C8F115RNH/p1607014904077500
• Originally used to validate and maintain a community website
• New website theme from Foremost Media needs to get moved
forward
• Need good landing pages for DNN features

HOW DO WE BE MARKETING? (CONT’D)
• Forums
• Can use some good usability updates to make it better for notifications and
awareness
• @tagging for people as an example
• Suggest already answered posts/common questions
• Bug triage
• Could publish a list for the easy bugs
• https://github.com/dnnsoftware/Dnn.Platform/issues?q=is%3Aissue+is%3Aopen
+label%3A%22Effort%3A+Low%22
• https://github.com/dnnsoftware/Dnn.Platform/issues?q=is%3Aissue+is%3Aopen
+label%3A%22help+wanted%22

HOW DO WE BE MARKETING? (CONT’D)
• Blog post ideas from Jeremy

HOW DO WE BE MARKETING? (CONT’D)
• Website Messaging
• What is DNN?
• Is DNN free?
• How do I download it?
• I Love DNN Platform button for people to easily embed on their
own site

OPEN FORUM
• Sponsoring Updates (DNN Platform and DNN Extensions)
• Use GitHub Sponsors (for one or many developers)
• Engage with a developer or agency to knock out an issue

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DNN CMS Awareness Group Meeting: December 2020

1. DNN LEADERSHIP - AWARENESS A DNN Leadership Group

2. ATTENDEES • Will S. • Renee C. • Timo B. • John S. • Jay M. • Jeremy F. • Paras D. • David P.

3. HOW DO WE BE MARKETING? • Primary challenges • We’re an open-source committee and holding someone accountable is not easy • People new to DNN don’t know what’s going on • DnnSoftware.com is not maintained • Current .org SEO is lower than the .com site • Audience • Non-developers • Developers • Designers • Administrators

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7. HOW DO WE BE MARKETING? (CONT’D) • Forums • Can use some good usability updates to make it better for notifications and awareness • @tagging for people as an example • Suggest already answered posts/common questions • Bug triage • Could publish a list for the easy bugs • https://github.com/dnnsoftware/Dnn.Platform/issues?q=is%3Aissue+is%3Aopen +label%3A%22Effort%3A+Low%22 • https://github.com/dnnsoftware/Dnn.Platform/issues?q=is%3Aissue+is%3Aopen +label%3A%22help+wanted%22

8. HOW DO WE BE MARKETING? (CONT’D) • Blog post ideas from Jeremy

9. HOW DO WE BE MARKETING? (CONT’D) • Website Messaging • What is DNN? • Is DNN free? • How do I download it? • I Love DNN Platform button for people to easily embed on their own site

10. OPEN FORUM • Sponsoring Updates (DNN Platform and DNN Extensions) • Use GitHub Sponsors (for one or many developers) • Engage with a developer or agency to knock out an issue

DNN CMS Awareness Group Meeting: December 2020

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