12. Find pages with high traļ¬c and high bounce rate
HTTP://GOOGLE.COM/ANALYTICS
13. Find pages with high traļ¬c and low conversion rate
HTTP://UNBOUNCE.COM
14. Find sources with high traļ¬c and low conversion rate
HTTP://HUBSPOT.COM
15. Increase Conversions
By A/B Testing
Do a Happy Dance
But Watch it Closely
Get More Traļ¬c
So You Can Start A/B Testing
Get More Traļ¬c
So You Can Do a Happy Dance
High Traļ¬c
Low Traļ¬c
High ConversionsLow Conversions
How To Figure Out What To Improve
30. HTTP://KISS.LY/TAM
To impress your oļ¬er on the mind of the reader or
listener, it is necessary to put it into brief, simple
languageā¦No farfetched or obscure statement will
stop them. You have got to hit them where they live
in the heart or in the head. You have got to catch
their eyes or ears with something simple,
something direct, something they want.
John Caples
31. 8 out of 10 people will
read your headline, but
only 2 out of 10 people
will read the rest of
your post.
HTTP://KISS.LY/HEADLINEFORMULA
32. ā Negative words and numbers cause more clicks
ā Keep under 65 characters to ensure search visibility
ā Use speciļ¬c headlines that match your content
ā Odd numbers perform be er than even ones
ā Aim to have six words in your headlines
ā Avoid words that have multiple meanings
ā Include power verbs and interesting adjectives
Tip For Be er Blog Headlines
34. ā Negative words and numbers cause more clicks
ā Keep under 65 characters to ensure search visibility
ā Use speciļ¬c headlines that match your content
ā Odd numbers perform be er than even ones
ā Aim to have six words in your headlines
ā Avoid words that have multiple meanings
ā Include power verbs and interesting adjectives
Five Shocking Facts That Will Change Your Entire
Approach to Social Media
5/7
39. Where traļ¬c came from for ļ¬ve popular blogs in 2014
1%5%
10%
4%
21% 58%
0%6%
7%
29%
18%
39%
0%3%5%
5%
11%
77%
Organic Search Direct Social Referral Other Email
14%
2%
9%
8%
21%
47%
3%2%
8%
9%
15%
64%
A B C D E
40. A couple of outliers
1%5%
10%
4%
21% 58%
0%6%
7%
29%
18%
39%
0%3%5%
5%
11%
77%
Organic Search Direct Social Referral Other Email
14%
2%
9%
8%
21%
47%
3%2%
8%
9%
15%
64%
A B C D E