If you’re thinking seriously about incorporating social media into your hospital’s overall marketing strategy, tackle it one step at a time. Create a timeline by setting a launch date six months, a year or two years out and developing a due-date for each of these eight steps. That way, when you’re ready to launch you’ll have a well-thought-out, sound strategy.

1. 8 steps to launch
a successful
social media strategy
a guide for hospitals
Hive StrategieS HelpS HoSpitalS engage patientS
tHrougH Social media.

2. Social media requires
a paradigm shift
& a whole new arsenal

3. break tasks down
into manageable bites.

4. Set a date to
launch your strategy
and work toward it.

5. follow
theSe 8 StepS:

6. establish a clear internal
social media policy

7. great exampleS at:
the mayo Clinic; Sutter health;
Vanderbilt University medical Center

8. listen to the chatter
about your hospital

9. even negative chatter
Can be helpfUl.

10. bring your hospital
leadership & evangelists
to the table.

11. You begin building a social
media culture when you
are inclusive
rather than directive.

12. understand hipaa
and social media

13. follow these
9 no-nonSenSe rUleS
to stay on solid ground.

14. HiPaa and social media
1. UnderStand hipaa:
the same rules apply
to social media.

15. HiPaa and social media
2. consult with your
legal advisors
early & often.

16. HiPaa and social media
3. limit liability
bY eStabliShing Clear
policies & procedures.

17. HiPaa and social media
4. train your staff
in YoUr poliCieS
and procedures.

18. HiPaa and social media
5. do not practice
medicine online.

19. HiPaa and social media
6. if communication
approaCheS hipaa Violation,
take conversations offline.

20. HiPaa and social media
7. prominently post
your policies and
procedures on all
your social media platforms.

21. HiPaa and social media
8. regUlarlY monitor
and SCrUb YoUr
social media platforms.

22. HiPaa and social media
9. visit and revise
your policies and
procedures regularly.

23. assess your
resources

24. Carefully assess your current
Staff load.

25. eliminate the
leaSt effeCtiVe
projeCtS or aCtiVitieS.

26. establish your
social media
goals.

27. identify which marketing objectives
can best be supported by
SoCial media.

28. select your
social media channels

29. foUr main ChannelS:
faCebook, twitter
YoUtUbe & blogS.

30. define success

31. track your
StatiStiCS.

32. Connect your
SoCial media effortS
to marketing reSUltS.

33. are you having fun?

34. carpe diem!

35. Visit www.hivestrategies.com
to download a detailed e-Book on tHis suBject

36. we help hospitals engage patients through social media.
www.hivestrategies.com hello@hivestrategies.com 503-472-5512
download our free eBook:
“9 steps to a hipaa compliant social media strategy.”