A presentation by Hjalmar Gislason, founder and CEO of DataMarket at European Data Forum in Dublin, April 9 2013

1. F I N D A N D U N D E R S TA N D D ATA
Emerging DaaS
business models:
A case study
Hjalmar Gislason, founder & CEO - hg@datamarket.com

2. F I N D A N D U N D E R S TA N D D ATA
Three lessons from
sucking less over time
Hjalmar Gislason, founder & CEO - hg@datamarket.com

3. F I N D A N D U N D E R S TA N D D ATA
Three lessons from
sucking less over time
as a b usiness
Hjalmar Gislason, founder & CEO - hg@datamarket.com

4. Hjalmar
Gislason
Founder and CEO
Twitter: @datamarket
Slides: http://blog.datamarket.com/
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

5. Numbers
drive our world
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

6. Yet, finding, understanding
and using data is hard!
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

7. DEMO!
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

8. Product
A SaaS solution that brings together relevant data
together in one place
Provides a single, user friendly portal to all this data
‣ Search any custom, syndicated and public data in one place.
‣ Visualize data to gain insights and understand important information.
‣ Compare data from different sources to benchmark and verify.
‣ Share with colleagues and engage them in a conversation for
the best possible decision.
Licensed by
‣ Data publishers: To deliver data products to their clients
in an interactive and engaging way (white-label)
‣ Data consumers: To decrease time and cost accessing
Market Intelligence and maximize MI investments
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

9. Product - Data
150+ data providers
45,000+ data sets
250,000,000+ time series
2 billion+ fact values
… and just getting started!
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

10. Status
Still small: 15 people in 3 countries
A few million dollars in sales
No longer a question of survival, but of growth
... but getting here has taken
some experimentation!
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

11. Plan #1:
Google for numbers
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

12. Plan #2:
Data Delivery Engine for
Information Companies
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

13. Plan #3:
Data Hub for
Market Intelligence
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

14. Market Strategic
External Intelligence intelligence
(forecasts,
(trackers, surveys)
outlooks,
predictions)
Corporate
Business plans,
Internal Intelligence projections &
forecasts
Historic Future
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

15. Market Strategic
External Intelligence intelligence
(forecasts,
(trackers, surveys)
outlooks,
predictions)
Corporate
Business plans,
Internal Intelligence projections &
forecasts
Historic Future
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

16. Target Customers
Market Research and other Targets: 400-600
Data Information Companies Annual recurring: $100k-$1,000k
publishers
Data Management consulting firms, Targets: 500-1000
intermediaries ad and marketing agencies, ... Annual recurring: $60k-$1,000
Targets: ~3000
“Fortune 3000” More than $1B revenue Annual recurring: $100k-$1,500k
(there is no such thing)
Targets: 10,000s
Large and medium corporations More than $10M revenue Annual recurring: $10k-$250k
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

17. Lesson #1:
The same technology can
be many different products
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

18. Lesson #2:
"Fail fast, fail often"
is bulls**t!
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

19. Lesson #3:
The more you practice
the luckier you get
| E ur opea n Data Foru m | Hjalmar Gislason | hg@datamarket.com

20. F I N D A N D U N D E R S TA N D D ATA
Hjalmar Gislason, founder & CEO
Twitter: @datamarket · Facebook: DataMarket
E-mail: hg@datamarket.com