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Solution Validation
@HowardKaplan
June 7, 2014 ~ LSM Boston
*If you still haven’t read Steve Blank, stop listening to me and go order “The Startup Owner’s Manual”
Solution Validation
Life’s too short to build
something nobody wants*
*Or aren’t ready to buy TODAY
The only thing that
matters is getting to
product market fit.
Worst Practices
5 Steps to Better Solution Validation
1. Define success in advance
2. Believe what I do, not what I say
3. Growth Engine Riskiest Assumption
(& often MVP Type)
Paid: Activation
& Concierge, Wizard
of Oz, Crowd Source
Sticky: Retention
& Crowd Source, Survey
Viral: Referral
& Video, Landing Page
4. MVP Type: Video
4. MVP Type: Wizard of Oz
4. MVP Type: Crowd Source
5. Customer-Pain-Solution
Do or do not.
There is no try.
howardk@cobblehillinteractive.com
@HowardKaplan
June 7, 2014 ~ LSM Boston

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Solution Validation @ Lean Startup Machine