Zippify is a membership card that allows users to earn and redeem points across multiple brand outlets. The document outlines Zippify's 4-month promotional campaign strategy which includes: 1) Creating buzz in the first month through social media promotions and highlighting high profile customers to generate curiosity. 2) Emphasizing customer utility and service in the second month based on survey feedback from the first month. 3) Adding more brand partners and focusing on customer service in the third month. 4) Broadening the customer and brand base while maximizing existing customers and brands in the fourth month.

1. Zippify Submitted by: Gayatri Rao Suhasini Prakash Ranjan Rajput Indian Institute of Management Kozhikode

2. AGENDA