Social Media Marketing for Successful Real Estate Brokers

1. 1

2. Significant Social Media Facts
 Facebook
- 850M monthly active
- 250M photos uploaded every day
- 425M mobile users
- 4.7 B minutes spent on Facebook - Daily
 Twitter
- 465M accounts
- 175M tweets a day
- 1M accounts are added to Twitter every day
 YouTube
- 3rd most visited site
- 2 billion views per day
- 44% of YouTube’s users are aged between 12 and 34
 LinkedIn
- 2 new members join every second
- USA leads membership at 57M, Europe has 34M members
- $552M revenue in 2011
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 2

3. Why use Social Media Marketing?
Did you know: 58% of businesses saw a drop in
marketing costs by moving to social media marketing?
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 3

4. Bullish on Social Media
Biggest Mistake:
“I waited too long to
make some tough
decisions, like where
we should be
investing our dollars.
“. . . Should have
moved more quickly
away from traditional
marketing and
advertising.”
And. . . ? “We
watched the cost of
not moving – the
carnage of the retail
business.”
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 4

5. The Social Habit of Americans
22% of Americans have a Social Habit – they use social
networking at least once per day (Edison Research, June 2012)
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 5

6. Twitter Engagement/Use on the Rise
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 6

7. Facebook & Brand-Following Behavior
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8. 45 & Older Increase Use of Social Networking
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(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 8

9. Market Research & Focus Groups
Since 2009, Previsite solicited input from Brokers about their social media needs.
Sessions conducted at NAR, Broker Trade Expos, Leadership Conferences and
Individual Broker meetings revealed the following areas of interest:
 Automation of social media marketing techniques
 Cost effective approach to increase SEO rankings organically
 Means to generate more leads & drive greater Brokers website traffic
 Methodology to ensure brand standardization across Social Media
 Help Brokers & Agents market better and with greater productivity
 Deliver robust Agent recruiting and retention tools
 Validate correct & current listing info is displayed in Social Media
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 9

10. Previsite Company History
• Founded in 2000 – Paris
• Sole Focus = Rich Media Content for
Real Estate industry
• 2007 – North America Presence with
unique Virtual Tour Solution for Agents
• 2009 – Broker Focus Groups told us:
• Embed listings in Social Media
• Increase SEO/VSEO
• Improve Brand Standardization
• Drive Website Traffic
• Deliver More Leads
• Agent Recruiting/Retention
• 2010/11 – Deployments Globally –
C21, Prudential, Coldwell Banker,
Real Living, Nextage, Delco, RE/MAX,
Citi Habitats, Sotheby’s, MLS/AORs
• 2012 – Worldwide Previsite Reseller
Channel, introduced WorldPosting,
rolled out iPad/iPhone Apps, & more!
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 10

11. HELPING BROKERS BUILD THEIR
BRANDS, DRIVE WEBSITE TRAFFIC
& LEADS, INCREASE SEO/VSEO
Broker Social Media Solution AND INTEGRATE THEIR BUSINESS
INTO THE FABRIC OF SOCIAL
MEDIA
The Ultimate Marketing Solution for Real-Estate
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Customized Viewer, and Much More…)
Previsite America, Inc. Simple – Easy – Unlimited
1616 Anderson Road
McLean, VA 22102 www.previsite.com

12. ULTIMATE EXPOSURE & ULTIMATE IMPACT
In response to market research and the demands of our test groups,
we created a MULTIMEDIA SOLUTION that places
100% of a Broker’s active listings on…
Facebook - All active listings posted to your Facebook business page via Previsite’s Facebook application
YouTube in a video format - All active listings are converted to video & posted on your YouTube Channel
Twitter - All active listings are posted to your Twitter Account
Plus
All of the Broker’s Agents get unlimited access to the Previsite Solution
All of the Broker’s Agent’s Listings available via the Previsite Viewer
All active listings in multimedia formats combined with a set of services targeted to Internet Buyers
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 12

13. How it works…
 Using a Broker-provided electronic feed of their active
inventory, Previsite creates four Multimedia Formats for
each active listing using an automated convergence
process
 Previsite will design and develop the Facebook application,
YouTube Channel and Twitter Account using the Broker’s
existing branding, logos, and content
 Each Multimedia Format is then automatically integrated
on a daily basis into the Broker’s Social Networking sites of
Facebook, YouTube and Twitter
 Non-active listings are removed from these social media
sites with the daily feed/update of the Broker’s data and
any changes to the listing will be reflected as well
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 13

14. 100% of Your Active Listings on Facebook
Your Facebook Business Page
• Welcome Page with graphic and most
recent listings
• Sales tab with a search filter
• Rentals tab with a search filter
• All active listings displayed in a
Multimedia presentation
We’ll use your Business Page and install the Previsite
application and create your “Welcome Page”.
If you don’t have a Business Page, we create one for you.
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 14

15. 100% of Your Active Listings on
YouTube Channel
• All active listings converted to
Video Format using feed data
• All active listings automatically
posted daily on Your YouTube
Channel
• Results in increased Video
Search Engine Optimization
Rankings
• The goal when working with
video SEO is to have your video
content appear in video search
engines as well as in the organic
search results for major search
engines-with traffic being
directed to your site and not to
your video hosting provider.
Using the Broker provided feed, Previsite automatically Generates
and Posts all active listing videos to your YouTube Channel.
If you do not have a YouTube Channel, Previsite will create
and implement one for you following your Design and Brand.
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 15

16. 100% of Your Active Listings on Twitter
Twitter Account
• All new active listings
automatically
Tweeted to your
Twitter Account Daily
• Increases Search
Engine Optimization
Rankings
• ~12% of the
Americans on the web
used Twitter – even
higher in Canada
We’ll automatically post all your new listings to your Twitter page.
If you don’t have a Twitter page we’ll create one for you.
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 16

17. 100% Agent’s Active Listings In Their Account
The Previsite Viewer
• Agent’s listings automatically
converted into a multimedia
presentation
• Local Area maps (property,
agents, schools)
• Property Information
• Floor plans
• Services:
• QR Code – Text to Mobile
• Email to a friend
• Contact Agent
• Print brochure (.pdf)
• Download for off-line
viewing
• Mortgage Calculator
Using the Broker feed, Previsite automatically:
1. Generates multimedia formats for the Agent’s active listings
2. Places them in the Agent’s complementary Previsite account
3. Allows the Agent to further market their listings
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 17

18. Poor Social Media Implementation
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 18

19. Here’s Why Brokers Choose Previsite
The Previsite Solution...
 Introduces a Complete, Cost  Generates greater Broker exposure
Effective and Comprehensive  Drives traffic to the website
Automated Social Media Solution  Differentiates the Broker’s business
 Increases SEO/VSEO Rankings  Embeds multimedia content into
 Builds Broker Brand Standardization Broker’s website
Across your enterprise  Adds extra channels for lead
 Provides a strong Agent Recruiting & generation
Retention Tool
Absolutely no IT work required on the Broker’s part. A simple feed of your active
listing inventory, associated images, and agent profile pics/contact info is all that’s
needed, along with your brand graphics and logos.
Previsite does the rest!
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 19

20. Questions, Comments, Feedback
Thanks for your time and
interest. To learn more,
please call or email me at:
Haney Sweda
Regional Sales Manager
Previsite America, Inc.
904-874-8719
HSweda@Previsite.com
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 20

21. Auto Syndication at Broker and/or Agent Level
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(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 21

22. Automatically Generated Statistics for each Tour
Previsite keeps track of the
statistics associated with each
tour on a weekly, monthly and
annual basis. The agent can
view his/her statistics easily.
The Ultimate Marketing Solution for Real-Estate www. p r e v i s i t e . c o m
(Social Media, Syndication, SEO/VSEO, Web Traffic, Lead Generation, Brand Exposure, and More…) © Previsite Group All rights reserved 22