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Facebook Connect Design Patterns and Metrics

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Hiten Shah
Hiten Shah

Designing Patterns and Metrics for Facebook Connect.

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Facebook Connect Design Patterns & Metrics Hiten Shah Dogpatch Labs • Jan 20, 2010
“Metrics are people, too” Eric Ries, The Lean Startup
Facebook Connect Design Patterns Facebook Connect News Feed News Feed Sign Up Optimization Landing Pages
Facebook Connect Sign Up
38% decrease in sign ups with Facebook Connect?!
“ Copywriting is the easiest, fastest way to improve your sign-up process.” Joshua Porter, Bokardo.com http://pea.to/socialtraction
News Feed Optimization
“NFO (News Feed Optimization) is the new SEO” Justin Smith, Inside Facebook Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com Source: Compete.com
“NFO (News Feed Optimization) - convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.” Justin Smith, Inside Facebook
Metrics for News Feeds • Measure feed story prompts & publish dialogues • Split-test feed story copy and imagery to maximize clicks • Feed story impression metrics are not yet accessible “ When someone publishes to Facebook, we see 20 clicks back to JibJab.com!” Gregg Spiridellis, JibJab
Measure feed story prompts & publish dialogues
Split-test feed story copy and imagery
News Feed Landing Pages
http://pea.to/faces (NSFW)
Measure visits from feed stories by variation & link The longer your link, the more you are measuring... http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z? cmpid=jj_fb_self http://bleacherreport.com/college-football? utm_source=facebook.com&utm_medium=referral&utm_campai gn=fbc_like&ref=nf http://mysite.com/signup? bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K5 1QSB&fref=clnk_try_now&ref=nf http://apps.facebook.com/sororitylife? action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a b3ec865d97272cdb8b439162
Measure and Improve Facebook Connect • Facebook Connect Example User Flows - http://j.mp/fbcflows • Resources - http://j.mp/fbcresources • Measure Facebook Connect with KISSmetrics • http://kissmetrics.com

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Facebook Connect Design Patterns and Metrics

  • 1. Facebook Connect Design Patterns & Metrics Hiten Shah Dogpatch Labs • Jan 20, 2010
  • 2. “Metrics are people, too” Eric Ries, The Lean Startup
  • 3. Facebook Connect Design Patterns Facebook Connect News Feed News Feed Sign Up Optimization Landing Pages
  • 5. 38% decrease in sign ups with Facebook Connect?!
  • 6. “ Copywriting is the easiest, fastest way to improve your sign-up process.” Joshua Porter, Bokardo.com http://pea.to/socialtraction
  • 8. “NFO (News Feed Optimization) is the new SEO” Justin Smith, Inside Facebook Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com Source: Compete.com
  • 9. “NFO (News Feed Optimization) - convincing Facebook to display the Feed items that your application publishes in your users’ friends’ News Feeds.” Justin Smith, Inside Facebook
  • 10. Metrics for News Feeds • Measure feed story prompts & publish dialogues • Split-test feed story copy and imagery to maximize clicks • Feed story impression metrics are not yet accessible “ When someone publishes to Facebook, we see 20 clicks back to JibJab.com!” Gregg Spiridellis, JibJab
  • 11. Measure feed story prompts & publish dialogues
  • 12. Split-test feed story copy and imagery
  • 15.
  • 16. Measure visits from feed stories by variation & link The longer your link, the more you are measuring... http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z? cmpid=jj_fb_self http://bleacherreport.com/college-football? utm_source=facebook.com&utm_medium=referral&utm_campai gn=fbc_like&ref=nf http://mysite.com/signup? bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K5 1QSB&fref=clnk_try_now&ref=nf http://apps.facebook.com/sororitylife? action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a b3ec865d97272cdb8b439162
  • 17. Measure and Improve Facebook Connect • Facebook Connect Example User Flows - http://j.mp/fbcflows • Resources - http://j.mp/fbcresources • Measure Facebook Connect with KISSmetrics • http://kissmetrics.com