2.  Lifestyle Retailing
 Big Bazar-Hypermarket
 Food Bazar-Grocery stores
 Value Retailing
 Pantaloons-Department store
 Central Mall-seamless malls

3.  Pantaloons departmental store provided
aspirational yet affordable products
 Targeted upper and middle class
 Location in high traffic areas such as
entertainment complexes gave it a good
footfall
 Central Malls provided integrated place for
customers to shop,eat and celebrate with
broad mix of products and entertainment
zones

4.  Located mostly in tier-1 cities for easy access
and thus more appealing to high end
customers
Changes required in this format
 Introduce more private labels in central malls
as they have higher margins and lower costs
 Market private labels aggressively at par with
branded labels
 Move to tier-2 and tier-3 cities as the rental
cost is less

5.  Cheapest prices with good quality products and
discounts,freebies etc
 Features of modern retailing such as parking,ac
and return privileges along with indianness of
bazars
 Improved shopping experience with wide variety
of products and ambience,décor and good
display facilities
 Stands good in terms of understanding indian
customers and providing the quint essential
indian feel to shopping by letting them touch and
examine food products before buying

6.  Introduce more private labels in different
categories in big bazar for improving the
consistency in stock
 As the cost of rental is going up,the big bazar
outlets should have a layout that retains the
feel of bazars but reduce the size
 Target more tier-2 and tier-3 cities
 Brand the private labels as superior quality at
an unbeatable price

7.  There is a shift to giving more importance
given to product prices
 Value retailing thus is a more profitable
option
 Thus PRIL should consider giving up lifestyle
retailing opportunity due to increasing
competition from bigger brands,increasing
real estate cost and fluctuations in demand
causing mismanaged stocks