Investment in The Coconut Industry by Nancy Cheruiyot
NPNG Ad Muscle Marketing Campaign Presentation
1.
2. Target Market
Is there an actual Gay Market for NPNG?
• Gay men with focus on specified
concentrations of gay communities in
US Metropolitan Areas
• 600,000 same-sex HH (Census 2000)
3. Target Market
• Highest buying power per capita of any
minority group
– 2003 Estimated Buying Power: $485 billion
– 2005 Estimated Buying Power: $610
billion
• Large market with dual-income lifestyles
= high discretionary spending
17. Conclusion
• Target Generation X, white, gay men
• High disposable income
• Geographic focus on 8 highly gay
concentrated cities
• Support AIDS and cruise sweepstakes
• Zigbar’s blog and gay venues/ websites
• Run concurrently with mainstream
campaign