2. #CvHL#CvHL
Connect via HootSuite Agenda:
13:00-14:00 Hootsuite Keynote: Empowering the Social Business
14:00– 14:25 Twitter, our users & the opportunity for brands
14:45– 15:30 Hootsuite’s Panel of Customer Success
15:30– 15:50 Crisis Communication with Transport for London
16:10– 16:30 NATO needs social media more than social media needs NATO
16:30– 16:50 Social Media Strategy and the Digital Transformation of the Enterprise
16:50– 17:05 Marie Curie Cancer Care makes social work
17:05– 17:15 Closing Remarks
17:15– onwards Networking and Drinks Reception
8. #CvHL
Alliance Partners
! Preferred Marketing Developer
! Exclusive Launch Partner for Promoted Products & Social Ads
! Exclusive Launch Partner for Company Pages
! Charter Member of the Certified Developer Program
! Official Launch Partner for Google+ Pages
+
9. #CvHL
Adopt new technologies effectively or face competitive obsolescence.
A study by MIT Sloan Management Review and Capgemini Consulting
10. #CvHL#CvHL
of businesses will lose
market position
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice,
and Rand Leeb-du Toit, December 11, 2013.
Social Business Incompetence
11. #CvHL#CvHL
cede dominance
Social Business Incompetence
1 in 5
*Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice,
and Rand Leeb-du Toit, December 11, 2013.
15. #CvHL#CvHL
Top Challenges for Social Businesses
Strategy
Education
Data
Security
ROI
Assessing the effectiveness of social media activities
Maintaining the security of social media accounts
Educating employees on how to use social media
Alignment of social media strategies throughout different departments
within the company
Taking social data and turning it into actionable data
25. #CvHL#CvHL
Best practices
• Fundamental education
and tool training to get
practitioners up and
running on executing
social
• We offer this through
Hootsuite University
• 11K+ Hootsuite Certified
users globally
Accelerate
• Advanced education and
industry certification
geared towards your
social leadership team
who are going to
accelerate your
organization’s social ROI
• We offer this through our
Advanced Social Media
Strategy Certification in
partnership with
Newhouse School –
largest communications
school in North America
Custom
• Tailored education
customized to your
specific goals and
objectives to empower
employees for
company-wide
engagement
• Leads into our exciting
announcement….
“62% of companies reported having no social media education programs,
yet also identified social media education as a top priority” – @altimetergroup #HOOTEDU
26. #CvHL
Tip 1: Tailoring your customer engagement
Invest in social channels.
TWITTER
BLOG
GOOGLE+
LINKEDIN
YOUTUBE
FACEBOOK
INSTAGRAM
PINTEREST
SLIDESHARE
ZENDESK
29. #CvHL#CvHL
We partnered with Hootsuite
because of their expertise in the
social space and the flexibility of the
program. I love that we are able to
mix the great content with our Wiley
needs to create a comprehensive
course for our global colleagues.
Clay Stobaugh
SVP and CMO
Wiley
31. #CvHL
EMEA Momentum
Employees
Users
2.5 M
EU Languages
110 9100+
Q1 Enterprise
Customers
400+
Enterprise Customers
Free user growth +54%
Pro user growth +49%
Enterprise growth +131%
32. #CvHL
United Kingdom,
28%
Spain, 13%
The Netherlands, 9%
France, 5%
Germany, 5%
Italy, 4%
Saudi Arabia, 3%
Egypt, 2%
Belgium, 2%
South Africa, 2%
Ireland, 2%
Turkey, 2%
Other (18 EMEA
Countries), 18%
Where are our Users?
33. #CvHL
1&1 Internet AG
360i
3ManFactory
ABB
Accenture
Action for Children
Aguas de Barcelona
AIA Worldwide
AkzoNobel
Alexander Mann
Solutions
Allianz Global
Assistance
Arkadin
Autotrader
Banco Bilbao Vizcaya
Argentaria, S.A.
Banque PSA Finance UK
Barclays PLC
Bardsedia
Barlcays
bauer media
Electrocomponents Plc
Emakina
Emoderation
Environment Agency
Ericsson
ERM
Ernst & Young Global
Limited
FC Barcelona
Federation of Small
Businesses
Fintricity
Food Standards Agency
Frankham RMS
Freelance
FTI Consulting
Fujitsu UK & Ireland
Genting UK
GetWiseMarketing
Group Booking Offers
H_gskolen i Oslo og
Akershus
Seat Pagine Gialle spa
Service Address
Shropshire Council
Sika Schweiz AG
snef
Social Retail Limited
Social Solutions Media
Ltd.
Socialable
socialseo.co
Soirees & socials
South West Trains
Spotzer Media Group
B.V.v
Stagecoach Group
Stars Foundation
SThree PLC
Sunday Times Driving
SuperSummit
Tableau So$ware
Technology Strategy
Board
Lloyds Banking Group
PLC
Local World / Northcliffe
Media Limited
London & Partners
London Borough of
Hillingdon
London Stock Exchange
Group
LSE
Manan Ltd
Marketo
Mediareach Advertising
Mediareach Star
Mediterranean Shipping
Company
Michael Page
International PLC
Midland Co-Op
Mind Candy
N24 Gesellscha$ f_r
Nachrichten und
Who is here today?
36. #CvHL
Hootsuite’s Product Mission
Provide a simple, scalable, and secure social
relationship platform that empowers
customers to execute social media strategies
across their organizations.
37. #CvHL#CvHL
Web Twitter Client
Twitter Client For Web &
Mobile
Multiple Social
Networks
Social & Analytics
Integrations
Globalization & Collaboration
Social Relationship Platform
2008 2009 2010 2011 2012 2013 2014
Hootsuite 1.0
Hootsuite 2.0
iOS App
Hootsuite 5.0
Android App
Google+ Pages
App Directory
Teams & Organizations
Facebook Profiles,
Pages, and Groups
LinkedIn Company Pages
Compliance
Conversations
UberVU Acquisition
Twitter
Social Ads
iOS7 App
Security & Performance
Facebook Insights
38. #CvHL
2014 Hootsuite Focus Areas
Mobile
Publishing
Engagement
Analytics
Platform
• Technology transformation, 99.99% uptime, and global scaling
• Integrate uberVU analytics
• More social media data sources
• More Facebook features
• Content Library, workflow and discovery solutions
Advertising
• Laser focus on mobile innovation
• Enable new marketing paradigms through social media
39. #CvHL
Finds and suggests articles and blog posts to read
& share across your social networks
Beta Release: Suggested Content
Understands
your audience
Finds custom articles
to publish
Schedules for the
best possible time
