Streamline your social media activities with Hootsuite’s advanced Facebook functionality. Hootsuite is a Preferred Marketing Developer, which allows us to offer our customers almost all of the tools available on Facebook.com, alongside additional features that enhance functionality, all within the Hootsuite dashboard. Post updates, add images and videos, monitor news feeds, keep up with personal and group events, comment and “Like” posts, from within Hootsuite. You can search Facebook in the dashboard, message people privately, and create streams dedicated to Facebook events, all in a few clicks.

1. A Guide by the Social Media Coaches
GUIDE
Facebook and
Hootsuite

2. 2FACEBOOK ET HOOTSUITE: UN GUIDE PAR LES SOCIAL MEDIA COACH
Facebook and Hootsuite
A Guide by the Social Media Coaches
Facebook Best Practices for Business
Facebook is a valuable forum for connecting with
your customers, and maximizing their participation.
Hootsuite’s own Facebook page has thousands of
followers, and engaging with these fans has taught our
team a few important Facebook best practices:
1. Post Interesting, Visual Content: Your aim is to get
your Facebook audience to engage and participate,
so concentrate on posting interesting updates to
inspire fans to take action (i.e. add a comment, “Like”
your post or share on their wall). These activities
will further spur engagement from Facebook
users. What makes an engaging post? Photos,
faces and videos always perform better, and can
easily be added to posts from within the Hootsuite
dashboard. A personal voice, prompting easy actions
(a ‘Like’ vs. filling out a form), creating emotional
responses (topics people are passionate about), and
sparking debate with questions are also things to
consider.
2. Don’t Overdo It: You probably shouldn’t exceed 1–3
Facebook posts per day. Too much content becomes
hard to follow. Focus instead on providing great
content.
3. Schedule Posts in Advance: Hootsuite allows you
to schedule posts in advance so that you do not
have to check social media constantly throughout
the day. It also lets you optimize your messaging and
schedule it when your followers are most active. An
international design firm with clients in a different
time zone might want to post content in the middle
of the night that is relevant to customers overseas.
Research has shown that brands that post outside of
business hours have a 20% higher engagement rate.
4. Get Organized: Hootsuite allows you to create
streams focused on the content that is important
to you or your business. A party planner might want
to create a stream dedicated to Facebook events to
help them monitor engagement more easily. A design
firm might ask users what they think about a new
project, and then create a comment stream to follow
their responses. Private message streams are great
for dealing with leads you may have tracked down on
your Facebook page. Also, basic wall post streams are
key to staying on top of your social media success.
Decide what is most important to your business and
highlight that content using an appropriate Hootsuite
stream.
Streamline Your Facebook
Management
Streamline your social media activities with Hootsuite’s
advanced Facebook functionality. Hootsuite is a
Preferred Marketing Developer, which allows us to
offer our customers almost all of the tools available
on Facebook.com, alongside additional features
that enhance functionality, all within the Hootsuite
dashboard. Post updates, add images and videos, keep
up with personal and group events, all from within
Hootsuite. You create streams dedicated to Facebook
events, all in a few clicks.
This allows teams of all sizes, from a one-man startup,
to a local cafe, to a growing design firm, to manage their
social media campaigns or activities together—including
profiles, pages, events, and groups—from one place.
From measurement capabilities to security features,
Hootsuite has all the tools for running and managing
your day-to-day conversations or more complicated
social media campaigns.

3. 3FACEBOOK ET HOOTSUITE: UN GUIDE PAR LES SOCIAL MEDIA COACH
Facebook engagement
With the Facebook streams available in Hootsuite,
businesses can take advantage of targeted engagement,
especially those organizations with high-volume
pages and promoted campaigns. These streams are
My Posts, Inbound Posts, Unpublished Page Posts,
Events, Scheduled, and Messages. Within the Hootsuite
dashboard, you can manage separate streams of
self-published content to your Facebook Page, content
posted by others to your Facebook Page, and posts sent
through Facebook’s Unpublished promoted channels.
My Posts
This stream, as well as Inbound Posts, allow simpler
distinction between inbound and outbound Facebook
posts, i.e posts to your wall by others vs. posts by
you. You can view and manage a stream of all posts
published exclusively by you to your Facebook page.
Like, comment, or reply. For example, community
managers can use the My Posts stream to respond to
comments made on their business’ wall posts.
Inbound Posts
With Inbound posts, high-volume pages can now focus
on branded or external content for engagement. You
can view and manage a stream of all posts other users
made to your brand’s Facebook Page. You can then
Like, comment, or reply to these posts. For example,
Customer Support teams can use the Hootsuite
Assignments feature to route messages from the
Inbound Posts stream to specific Team Members.
Unpublished Page Posts
This stream allows you to manage comments and
engagement on Unpublished Promoted Posts.
Previously, these posts were not visible in Hootsuite but
this new stream helps your business maintain visibility
on your promoted content. Within the stream you can
view your Facebook unpublished posts, Like, comment,
or reply to interactions.
Events
This stream allows you to monitor all of the events that
you have been invited to or created. Within this stream,
you can easily keep track of what is going on in your
social calendar. For example, this can be really helpful
to PR or Event teams. Instead of having to login to
Facebook, you can keep track of everything within the
Hootsuite dashboard.
Messages
With the Messages stream, you can respond to private
messages sent by fans to Facebook Pages. You can
expand private conversations within the stream to view
the full thread and reply within the stream.
Scheduled
Along with Hootsuite Publisher, the Scheduled stream
allows you to view your scheduled posts. Scheduled
messages also lets you optimize your messaging and
schedule it when your followers are most active. For
example, if you have global customers, you can schedule
messages that will reach them during their peak hours.

4. 4FACEBOOK ET HOOTSUITE: UN GUIDE PAR LES SOCIAL MEDIA COACH
Measure Your Facebook Success
Part of succeeding with Facebook is paying attention to
the posts that work, and the ones that don’t. Thankfully,
there are tools that make that process easier.
Hootsuite’s Facebook Insights, a collection of Facebook
analytics compiled into an easily accessible and readable
report, allows you to monitor all your Facebook Pages
and campaigns from within your Hootsuite dashboard.
Monitor and measure your fans, likes, comments and
page activity right from your Hootsuite dashboard.
More in-depth analytics let you focus your campaigns by
measuring feedback percentages, click-through rates,
audience metrics and choosing custom URL parameters.
Drill down to learn more than ever before about your
fans, including their demographic, region, language,
and post source. Make sure you’re sending the best
possible messages by looking at analytics for individual
posts, including their reach, the most engaged followers
that commented or liked them, the number of people
“talking about” them, and how viral they went. Historical
comparisons also help you identify trends among your
posts over time.
Insights Snapshot
Let’s take a clothing boutique as an example.
Independently owned and operated, this clothing store
might use sales and social media discounts to attract
new customers and maintain their relationships with
existing ones. Using Hootsuite, the owner or a member
of the team would be able to schedule different styles of
Facebook posts (funny vs. serious, an image of clothes
vs. an image of the store, etc.) and then follow-up to see
which post was clicked and viewed more.
Facebook Insights will also provide important
information like who was opening the post (was it
parents looking to buy their teen’s clothes, or the teens
themselves?) and where they were located (was it
people who live within driving distance of the store?). All
of this information can help them reach the audience
they want with the messaging that works best, and
increase the likelihood of getting more feet in the
boutique on a sale day.
Facebook Insights Analytics Module

5. 5FACEBOOK ET HOOTSUITE: UN GUIDE PAR LES SOCIAL MEDIA COACH
Hootsuite Assignments and Facebook
Hootsuite also offers several tools that aren’t specific
to Facebook, but that can help you significantly ramp
up how successful you are on Facebook. What do you
do when you see an important Facebook message
but you’re not at work? Or what about when you see a
question from a Facebook follower that’s too technical
for you to answer? There will inevitably be times when
you need to reach out to fellow employees for help
with Facebook engagement. That’s where Hootsuite
Assignments comes in. Assignments lets you quickly and
easily assign Facebook messages to Team Members
within your Organization, both within the Hootsuite
Dashboard and through our Assignments Google
Chrome Extension.
To learn more about Hootsuite Teams. sign up for a
webinar.
Within Hootsuite, messages can be assigned using the
top right drop-down menu above a Facebook post. Click
“Assign To” then select a Team and Team Member to
send the message to, adding instructions as necessary.
Hootsuite Pro members can also assign messages using
our Assignments Extension. To use the Assignments
Extension, you must first install it in Google Chrome.
After installing, Hootsuite Team Members have access to
an “Assign To” button option, located directly below each
social media post on Facebook.com.
1. While browsing Facebook.com, you might find a post
that needs some attention (reply, amplify or resolve)
— you can assign it directly from Facebook.com by
clicking “Assign To.”
2. Next, from the pop up menu, choose your Team,
Team Member and add a note with instructions.
3. The post you assigned will be highlighted in
Facebook streams.
The Hootsuite Teams functionality allows for different
methods of collaboration and acts as a central hub for
your business’ social media activity. This includes:
‹‹ Share streams Search for brand related keywords,
save in a stream and share amongst your Team
Members.
‹‹ “Assign” messages for follow-up A great way to
inform a Team of a message that requires their
attention. Assign questions, comments and more to
the appropriate person.
Learn more about Hootsuite
Teams with this handy guide

6. 6FACEBOOK ET HOOTSUITE: UN GUIDE PAR LES SOCIAL MEDIA COACH
Setting up Facebook in your Hootsuite
Dashboard
1. Click “Add Social Network” and select Facebook.
2. Click “Connect with Facebook” and enter your email
or phone number and password, and then click
“Log In.”
3. Read the message about Hootsuite’s access to your
Facebook account; click to read App Terms and
Privacy Policy, and then click “Okay.”
4. Read the posting permission notes for profiles
and pages, click the bottom left icon to select who
can see the content you post to Facebook from
Hootsuite, and then click “Okay” (clicking “Skip” for
either will prevent you from posting to Facebook
from Hootsuite).
5. Import pages and groups from Facebook as
necessary. Content with check marks will be
imported. When ready, click “Finished Importing.”
6. Next, within Hootsuite click “Add Stream.” Choose
whether you want to interact with your Page or
Profile.
7. Choose from among the available social network
streams.
Where to Find Facebook Streams:
1. Click Add a Stream
2. From the menu on the left, select Facebook. Then,
select your Facebook page
3. Select My Posts, Inbound Posts or Dark Posts stream
to add to a new or existing tab
4. Alternatively, use the Stream Wizard to add selected
streams
Helpful Resources
Here are some helpful resources to help
you learn more about Hootsuite’s Facebook
integration and the specific features mentioned
in this post:
‹‹ 4 Proven Steps to Succeed with Facebook
Brand Pages—Lecture Series
‹‹ 5 Best Practices for Facebook Brand
Pages—Webinar
‹‹ Hootsuite ‘Assignments for Chrome’
Extension, Social Media Coach series, and
Technical information
‹‹ Hootsuite Teams Social Media Coach
Teams Guide
Facebook Resources
‹‹ Facebook for Business
‹‹ Facebook Marketing
‹‹ Facebook Studio Edge
Tweet us @HootsuitePro to let us know how
you’re doing.
To get started with Facebook
with Hootsuite, sign up today!