Presented to the Bournemouth University student-run Business Mania group, this presentation aims to highlight and make students aware of the successes (and failures) that can be achieved throug the use of Social Media and Social Network(ing).
The ‘Generations’• ‘Greatest’: Born 1900-1925• ‘Silent’: Born 1925-1945• ‘Baby Boomers’: Born 1945-1960s• Generation X: Born 1960s-1980s• Generation Y: Born 1990s-2000sWhat’s next … the ‘connected generation’?Generation C : Born 2000s?
Facebook• +800million people use Facebook (!): • Average of 106mins spent on Facebook, PER DAY, • Students using Facebook more than 100 minutes per day noticed drop in grades • Facebook isn’t the problem, it’s how you use it! http://goo.gl/i1ZrO
Facebook• Keep it clean!• Use Pages and Groups (sensibly!)• Create network connections that reflect YOU in a way YOU want to be seen.• Employers use Facebook to see who they’re interviewing … anything you’d like to admit to now?
Twitter • Average age of Twitter user is 39 (Generation X), • 60% of Twitter users are over the age of 35 (Generation X). • Generation Y use to chat about friends, drinking, television – ‘social’ • Generation X use to connect, network, news, research, int eract, hobbies, etc – ‘network’ http://goo.gl/leYB2
Twitter • Upload a professional photo • Get sensible @username • Complete bio and profile – concise and very limited but very powerful • Link to personal blog / website / LinkedIn shows you’re real and engaged/ing
LinkedIn• +160million people use LinkedIn, of which: • 77% use to research people and/or companies, • 69% use to reconnect with past colleagues, and • 50% use to build network relationships which may influence future business or employment prospects. http://goo.gl/kPD0V
LinkedIn• Keep profile and details up to date – you never know when someone is looking!• Give and receive recommendations• Link profiles across networks• Make connections• Research employers and employees, find things in common
Why Social Media is important• The Power of ‘connections’ – Develop a global reach – 24/7 network(ing) – Opportunity to learn, contribute, and share – Ability to be known and found – Recruitment and job seeking• “… gives more people a voice and provides a powerful tool for value creation and competitive differentiation.”
“Build your network and always think in networks. They create a sonar map of intelligence, expertise, information andinsight. Your allies, your connections, canhelp you to navigate the larger number of challenges that can ultimately derail a start-up company.” Reid Hoffman (LinkedIn Founder)
Your brand is not what you say it is, it’s what Google says it is.