Serverless architectures let you build and deploy applications and services with infrastructure resources that require zero administration. In the past, you had to provision and scale servers to run your application code to install and operate distributed databases and build and run custom software to handle API requests. Now AWS provides a stack of scalable fully-managed services that eliminates these operational complexities. In this session, you will learn about the basics of serverless and especially how your business can benefit from it.

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How can your business benefit from
going Serverless?
Adrian Hornsby
Cloud Architecture Evangelist
AmazonWeb Services

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Computing evolution – A paradigm shift
FOCUS ON BUSINESS LOGIC
LEVELOFABSTRACTION
Physical Machines
• Requires “guess” planning
• Lives for years on-prem
• Heavy investments (CAPEX)
• Low innovation factor
• Deploy in months

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Computing evolution – A paradigm shift
FOCUS ON BUSINESS LOGIC
LEVELOFABSTRACTION
Physical Machines
Virtual Servers
in Datacenters
Virtual Machines
• Hardware independence
• Faster provisioning speed (minutes/hours)
• Trade CAPEX for OPEX
• More scale
• Elastic resources
• Faster speed and agility
• Reduced maintenance

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Computing evolution – A paradigm shift
FOCUS ON BUSINESS LOGIC
LEVELOFABSTRACTION
Virtual Servers
in Datacenters
Virtual Servers
in Datacenters
Physical Machines
Virtual Machines
Containerization
• Platform independence
• Consistent Runtime Environment
• Higher resource utilization
• Easier and faster deployments
• Isolation and sandboxing
• Start speed (deploy in seconds)

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Computing evolution – A paradigm shift
FOCUS ON BUSINESS LOGIC
LEVELOFABSTRACTION
Virtual Servers
in Datacenters
Virtual Servers
in Datacenters
Physical Machines
Virtual Machines
Containerization
Serverless
• Continuous scaling
• Fault tolerance built-in
• Event-driven
• Pay per usage
• Zero maintenance

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Why are we witnessing a paradigm shift?
Happier
Customers
Better
Products
More
Innovations
Faster
Release
Cycles
Decouple
Software
Systems
(micro-services)
Focus on
Business
Logic

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The increasing pace of change in software development requires
organizations to restructure their efforts and split their applications into
microservices in order to keep up.
The more they can independently evolve parts of their increasingly complex
systems at scale, and decouple their innovation (applications and user
experience) from infrastructure management, the better positioned they will
be to serve their customers.
Why are we witnessing a paradigm shift?

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What is
Serverless?

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“At the heart of serverless computing is a simple but
revolutionary idea – that companies only pay for compute
when they actually use it.”
AWS General Manager of Serverless, Dr. Tim Wagner

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No servers to provision
or manage
Scales with usage
Pay-per requests Availability and fault
tolerance built in
Serverless means…
$

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Why Serverless?
No servers to provision or manage

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Infrastructure
Network
Machine / Instance
Operating System
Application

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Infrastructure
Network
Instance
Operating System
Application
AWS

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Function – first class citizen
def handler(event, context):
return {
"message": ”Hello World!",
"event": event
}
• Focus on solving business problems
• Reusable components
• Easier to isolate failure

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Why Serverless?
Scale with usage

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Enterprises are achieving massive scale with
Lambda
processes 4,000 requests
per second
processes half a trillion
validations of stock
trades daily
reduced the time to
ingest and process data
for its analytics pipeline
by 97%
can handle spikes
of 80x normal traffic
triggers 1.2 billion
Lambda requests
each month

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Why Serverless?
Pay-per request

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• Never pay for idle
• Buy compute time in 100ms
increments
• No hourly, daily, or monthly
minimums
• No per-device fees Free Tier
1 million requests and 400,000 GBs of compute
every month, every customer
Pay-per request

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Developer analytics
The ability to track both the revenue and cost of an end user’s every interaction lets
even tiny startups access the kind of customer analytic power and machine
learning enablement that was formerly restricted to only the largest and wealthiest
of Fortune 100 companies.
Creating business value through coding
• Focus on business logic
• Micro billing / Don’t pay for Idle
“Worth based development” Wardley
• Focus development on reduction of operational cost
(https://blog.gardeviance.org/2016/11/why-fuss-about-serverless.html)

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Bustle.com
Bustle.com is a news, entertainment, lifestyle, and fashion website catering
to women:
• 52 million monthly users
• 100 million events daily
• 84% cost savings
• 0 servers
• 0 operating system patches
https://aws.amazon.com/solutions/case-studies/bustle/

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Why Serverless?
Availability and Fault Tolerance Built In

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Availability in Parallel
A = 1 – (1 – Ax)2
Part X
Part X

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Availability in Parallel
Component Availability Downtime
X 99% (2-nines) 3 days 15 hours
Two X in parallel 99.99% (4-nines) 52 minutes
Three X in parallel 99.9999% (6-nines) 31 seconds

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Availability Zone A Availability Zone B Availability Zone C
Application
Multi-AZ Well-Architected
Serverless Services

29. Services for Building Serverless Applications
AWS Lambda Amazon DynamoDB
Amazon SNS
Amazon API Gateway
Amazon SQS
Amazon Kinesis
Amazon S3
Developer Tools and User Management
API Management and Real-time Backend Orchestration, Messaging and Queues Analytics
Compute Storage Database
Amazon Cognito
AWS AppSync Amazon Athena
AWS Lambda@Edge Amazon Aurora Serverless
(preview)
AWS Step Functions
AWS CodeBuild AWS CodePipeline
AWS Cloud9
AWS CodeDeploy
AWS Serverless Application
Model (SAM)
AWS X-Ray
Open Source and
Third parties

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Application developers no longer have to provision and
manage physical servers, operating systems, traditional
infrastructure security, or the myriad of other functions.
The promise of serverless

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No server is easier to manage than no server
All of this
goes away
Provisioning and utilization
Availability and fault tolerance
Scaling
Operations and management

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Serverless is for All ApplicationTypes
Analytics
Operational management
Live Dashboards
Data workflows
Content management
ETL workflows
Interactive Backends
Bots
Webhooks
Autonomous IT
Policy engines
Infrastructure mana

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PCI- and HIPAA-compliance
Serverless platform services that can be used in both:
AWS
Lambda
Amazon
S3
Amazon
CloudFront
Amazon
DynamoDB
Amazon
Kinesis
Streams
Amazon
Cognito
Amazon API
Gateway
Amazon
SNS

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< DEMO // let’s talk Hello World! >

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So, what does serverless mean business-wise
and in what ways can it benefit your business?

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1.Shorter time to market
2.Increased efficiency
3.Your fixed costs have become variable costs
4.Less waste
5.Easier pivoting (more flexibility)
6.Better service stability
7.Better management of development and testing
8.Reduce security risks (less to worry about)
Benefits for your business

38. https://aws.amazon.com/blogs/startups/the-venture-capitalist-and-startup-view-on-serverless-with-greylock-partners/

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Venture Capitalist investment thesis
• Creating business value to customers is more important than keeping yourself busy with
maintaining infrastructure.
• Startups are expected to scale quickly and deliver excellent features.
• To achieve the sustainable minimum lead time to business impact more and more
startups are inclining towards serverless technology!
https://aws.amazon.com/blogs/startups/the-venture-capitalist-and-startup-view-on-serverless-with-greylock-partners/
”The only absolute certainty is that the bank balance declines every
day. The faster the better.”
Steve Blank & Bob Dorf, The Startup Owner’s Manual

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“Startups that don’t leverage these tools will
move too slowly and inefficiently, leaving
them at risk of being disrupted...”
-Ping Li,Partner Accel
”We believe that microservices and serverless
functions will form the fabric of the intelligent
applications of the future.”
- Daniel Li, Principal Madrona

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More Customer Stories

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Why Lambda?
Concurrency: able to scale up to 20,000 concurrent Lambda
executions in testing
One simulation of 20 million mortgages ran in 1.5 hours, or more
4X faster than existing process
Achieving Massive Scale Not Massive Cost
Existing on-premises daily mortgage cash flow risk simulation
architecture not scaling with business needs
Fannie Mae
AWS Lambda

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Why Lambda?
Continuous scale: seamlessly ramps up to peak traffic of 22K
Concurrent Requests
Quick time to market: 8 weeks from conception to production
Event driven architecture maximizes resource efficiency
Serverless Driving Faster Time to Market
Agero created the MileUp app and used crash prediction models to
speed up emergency response
AWS Lambda

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Why Lambda?
>95% decrease in overall deployment and operational costs
Scales up or down for variation in customer request volume
Migrating tasks to Lambda took only a few weeks
95% Reduction in Computation Cost
AWS Lambda enables the FICO Decision Management Suite (DMS)
to perform computations on machine learning models quickly, cheaply,
and efficiently
AWS Lambda

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Customers are innovating with serverless

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Thank you
adhorn@amazon.com