Increasing customers are an essential part of internet marketing, Conversion Rate Optimization is how it is done. For more info visit our blog at http://www.tambourine.com/blog/

1. 
What is Conversion Rate Optimization?
And Five elements to Do it right...
Presented by Vee Ramdath

2. What is Conversion Rate Optimization?
 “In internet marketing,
conversion rate optimization
(CRO) is the method of
creating an experience for a
website or landing page
visitor with the goal of
increasing the percentage %
of visitors that convert into
customers.” – Wikipedia

3. Five Elements to Do it right
 1. Relevance
 2. Clarity
 3. Urgency
 4. Reduce Anxiety
 5. Reduce Distraction
Source / image Credit : widerfunnel.com

4. 1. Good page Relevance

5. 2. Good Clarity
 Easy to
Navigate.
 Easily
communicate
the value in
relevant text
and images.
 Include a
clear call to
action.

6. 3. Urgency
Examples of
Urgency used by
amazon.
Get it by
tomorrow.
2 new

7. 4. Reduce Anxiety
 Anxiety
Factors
include
Quality,
Price, &
Security
 Reduce
Anxiety by
increasing
credibility.

8. 5. Reduce Distraction

9. CRO Approach
 1. Data Collection & Processing
 2. Hypothesis
 3. Optimization Goals

10. Collect Data
 Analytics
 User Testing
 Scroll Mapping

11. Scroll Map data
9 days 16 hours 14 mins 8963 visits 17390 clicks
 30% Of visitors viewed
below the fold.

12. Hypothesis & Goals
 Using data, create hypothesis to improve site
 Create conversion goals (ex. from 2% to 3%)

13. A/B test.
A/B test hypothesis against original page.

14. Keep Calm
and
Repeat
To Reach Goals
Tambourine Hotel Marketing aims at increasing ROI. www.tambourine.com