Præsentation om crowdsourcing inkl. eksempler og gennemgang af case: 1001 fortællinger fra Kulturstyrelsen. Forslag til crowdsourcing-indsatser for biblioteker.
6. Kontakt
Crowdsourcing
Crowdsourcing is the practice of obtaining needed services,
ideas, or content by soliciting contributions from a large group
of people, and especially from an online community, rather than
from traditional employees or suppliers.
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De gode råd
• Alle kan lide at komme til orde
• Push, ikke pull: Sociale medier bringer budskaberne
ud til der hvor folk er i forvejen
• Sociale medier skaber interesse, der kan uddybes på
biblioteket
• Sociale medier bringer bøgerne/interessen over på
mobilen
• Sociale medier er ofte et godt supplement til
biblioteket: Forslag, anmeldelser, info o.a. ses af
mange i stedet for kun 1:1
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A place where users tell us new stories about
places in Denmark…
The police head quarters -Cph
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And develop content..
”Would it be possible to download the stories as
podcasts? Because then my custermer can listen
to them all the way from the airport”
Limousine driver, Cph
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… and contribute with pictures of their cultural legacy
Picture from Jægersborg
Animal park
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Why a user driven website?
• Nudging: to move and push users and stakeholders
• To engage young people
• To get out of the museums
• To share data og love
• To boost culture turism
• To engage locals
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And to move ourselves and our users
from a traditional approach … to a modern and
interactive approach
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What did 1001 cost?
website:
• 985.000 EUR from funding
• 402.000 EUR to project management
• 67.000 EUR for beta development 2010
App:
• 47.000 EUR for iPhone og Android app
• 67.000 EUR for routes
• 13.500 EUR annual budget 2011 and 2012
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Sitet in numbers – user created content
• +30.000 monthly users (increasing)
• 2000 new profiles
• 500 new places/stories
• 5.000 pictures
• 3.500 comments (600 valid)
• 4.700 tags (DK) 4.000 (UK)
• 3.000 links
• 9.000 iPhone app + 4.000 Android
• 1.206 dk Facebookfans, 800 users
• 8.000 external links
• 80 active widgets
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More platforms
Sharing information, experiences and users
• WWW
• 1001stories.dk (eng)
• mobilsite,
iPhoneapp+ Android
• Widgets/iframes
• Webservices DR,
DBC
• GPS
• Facebook
• Newsletter, Rss
feeds, podcast
• YouTube
• Google Adwords og
SEO
23
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Traffic and users don’t come
easy no matter how exciting
your content is
Campaigning heritage in a social media reality…
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Use social media to:
• Communicate directly with your users
• Increase visibility on many platforms 24/7
• Fundraise
• Listen to the grapvine
• Change attitudes
• It’s easy and cheap
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Don’t use social media if you:
• Close at 5 pm
• Don’t have the time or ressources to
respond
• Only want to make small
”like”-revolutions
• Are secretive and don’t want to share
your knowledge
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Gode erfaringer i kommunerne
Kilde: KL:
Kommunerne på
Facebook 2012
Stor tilfredshed med kommunens
Facebook Side
Begejstrede brugere
Nye målgrupper
Bedre image