Howard Davidson Arlington MA, writes about how Heineken targets women during UEFA champions Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Heineken Targets Women
During UEFA Champions
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Heineken Targets Women
During UEFA Champions
Leave it to Heineken to spare men during the
UEFA champions league final with a shoe sale
for women.
Heineken’s latest advertising campaign is to
actually organize a shoe sale for women
Brazil during the UEFA Champions League
final.
Slide By :- Howard Davidson Arlington MA

3. Men like football and women like shoes. Well, according to Heineken.
Women will stop men watching football so they must be distracted with
shoes. And so is the simple logic behind this campaign.
Not worried about charges of sexism, Heineken is working with
Shoestock stores to orchestrate a 50 percent off shoe sale for the three
hours that the game between Real Madrid and Atlético de Madrid.
Slide By :- Howard Davidson Arlington MA

4. In a press release Heineken stated that the
idea “is entirely good-natured and will
generate conversation.”
“Our goal is to run a fun campaign unlike
anything we have ever organized in Brazil,”
said Bernardo Spielmann, director of the
Heineken brand and sponsorships at
Heineken Brazil. “Therefore, the Heineken
Shoe Sale will be announced with a
humorous tone in the digital environment,
including teasers, email marketing and
videos.”
Slide By :- Howard Davidson Arlington MA

5. With this campaign, men will be able to
watch their beloved game in peace while an
argument is made that their wives and
girlfriends will have something interesting
to do during that time. While there is a lot
of generic stereotyping of the sexes with
there campaign, there is mainly positive
feedback to the shoe sale.
One can only hope that Heineken is
prepared to sponsor a shoe sale for half of
June and July when the World Cup happens
in Rio.
Slide By :- Howard Davidson Arlington MA

6. With this campaign, men will be able to
watch their beloved game in peace while an
argument is made that their wives and
girlfriends will have something interesting
to do during that time. While there is a lot
of generic stereotyping of the sexes with
there campaign, there is mainly positive
feedback to the shoe sale.
One can only hope that Heineken is
prepared to sponsor a shoe sale for half of
June and July when the World Cup happens
in Rio.
Slide By :- Howard Davidson Arlington MA