1. @MarieHowell
Start
Marie Howell, Wesley George, Tom Siejka
2. Contents
Introduction and impact of Social Media on
Marketing
The role of Social Media in Marketing benefits and
warnings
How is Starbucks using Social Media in their
Marketing campaign
The Future of Social Media in Marketing
3. What is Social Media?
Social Media is a group of Internet-based applications
that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and
exchange of User Generated Content.
“Users are in control – as content consumers, as publishers and as influencers.”
Andreas & Michael (2009);
IAB (2012)
9. • 2010 - 400 Mil
• 2011 - 750 Mil
• 2012- 1 Bil
Top 10 Facebook Countries
1. USA 1. UK
2. Brazil 2. Turkey
3. India 3. Philippines
4. Indonesia 4. France
5. Mexico 5. Germany
The social ecosystem continues to grow and evolve at a speed that creates increasing risks, challenges
and opportunities for market participants. Hayden & Tomal 2012; IAB 2012; McKinsey 2011
10. What is Social
Media Marketing?
Social media marketing consists of the attempt to use
social media to persuade consumers that one's
company, products and/or services are worthwhile. Social
media marketing is marketing using online
communities, social networks, blog marketing and more.
• Devising a strategy that utilises carefully selected tools to
engage directly with customers, other brands…
…. IF appropriate to the business
Neti (2011)
12. Marketing
Traditional
Digital (new)
(old)
Billboard Radio TV Print Website Email RSS Widgets
Social Content
Banners
Podcast
Media / PPC
13. Marketing Mix
Coupon, bulk buy, BOGOF
Price
TV Marketing Coffee, book
Promotion Product
advertisement, Print Mix
advert (bottom right)
Place
Magazine, business
network
14. Marketing Mix
Discount code, flash
Price sale, groupon
Viral YouTube
video
Promotion Product eBook, software, insu
rance
Marketing
Mix
Place Participation Upload, download, s
LinkedIn, F hare, review, comme
acebook, T nt
witter
Belicove (2012)
15. Impact of Social Media on
Marketing
Traditional marketing Social Media marketing
Reach limited by Massive potential reach
circulation/viewing
Slower delivery Speedy delivery of message
Longevity of message Fast update lead to loss of
message
Slow customer engagement Real time customer
engagement
Word of mouth Ambassadors and e-
advocates for brands
Slow communication Constant communication
Impersonal Emotional
Paid Earned
Synergy with social media Synergy with traditional
media
Strauss (2012);
IAB (2012)
16. Impact of Social Media on
CRM
• Traditional • Social Media
Marketing Marketing
• Focus on Single Sales • Focus on customer
• Focus on volume retention
• Short-term timescales • Focus on customer value
• Emphasis on product • Long-term timescales
features and quality • Emphasis on relationship
• Little emphasis on quality
customer service • High emphasis on
• Moderate but dis- customer service
continuous customer • High level of continuous
contact customer contact
…listen in on conversations, engage users … generate insight…adding valuable insight through
measurement…rounding out the paid, owned, and earned offering with intelligence…”
Ellis 2011 (adapted from Christopher el al. 2002); IAB (2012)
17. Social media
self segmentation
Traditional Marketing:
Segmentation by marketers
demographics- generic groupings
Gatorade (traditional segmentation + social
media)
Social Media Marketing:
Self segmentation
micro-segmentation
identify influencers; advocates
linked in business groups
money savings groups
castrol
Gatorade Case Study (2011); IAB (2012)
18. Not Everyone Engages
in Social Media
· 79% don’t ‘like’ on Facebook
· Only 42 % Facebook users agree that ‘like’ means that they are a fan or advocate of the
company
· 1% brands engage on Facebook
· 59% consumers don’t engage with their favourite brands through any social network
· 71% say they are more selective when ‘liking’ than a year ago
· 78% customers who ‘like’ brands, ‘like’ fewer than 10 brands
· 75% don’t follow any brands on Twitter
· More than half feel overwhelmed by brands on SM
· 20% feel that incentives are not worth the effort
· 60% find it annoying when brands communicate with them directly via SM
· 64% hate being targeted by their SM profiles
· 58% find SMM invasive
· 3 in 4 think 2 brand messages a day is SM is too much
· 81% consumers have ‘unliked’ a company
· 58% consumers have never had conversations with brands via SM
Thefinancialbrand (2012)
19. However, the center of gravity is shifting
Social Media without an effective
Marketing Strategy is Lame; however,
Marketing without an Effective Social
Media Strategy is Blind.
Image: Danilo Rizzuti / FreeDigitalPhotos.net
20. @MarieHowell
Word of mouth is the currency and now we have infrastructure
for Word of Mouth to be on steroids
Vaynerchuck (20110
21. The role of Social Media in
Marketing
Part of a wider marketing strategy: amelioration not
replacement
•Engagement
•CRM
•Knowledge
•Granular Data
•Combining online and offline world
•Online PR / SEO / Content Marketing Strategy
Wilson et al. 2009;
Barwise & Meehan 2010
22. Customer Knowledge
Listen: read, understand, respond
“Brands that use their data intelligently will be the long-term winners of customer trust.
Using the client intelligence is the next step, in driving innovation across their entire organizations”
“A brand’s social strategy starts with identifying its entire audience on and off channel,
segmenting the audience into different types of users, and developing an engagement
strategy for each type…”
Edelman (2010); IAB 2012; marketingmagazine.co.uk 2012
23. Customer Engagement
• Create (multiple) touch points
• Online consumer is no longer linear
• Relationship after purchase
• CRM
“These small per-event impacts of social earned media activity can accumulate to
have a substantial long term impact on sales…”
Stephen and Galak ( 2012); Pardot 2011; Edelman (2010)
27. Online – Offline Synergy
• Link print media to the online world
• Give users a short URL on TV /radio
campaigns
• Consider: do you need to move to
different mediums? Purchase directly in
FB?
• Consistent brand message across
platforms
• Foursquare promotes offline action
• Groupon
• Content / authority
Hotelnewsnow 2009; Kolmes 2012
29. SWOT ANALYSIS
S • Large market reach or penetration
W • Ever-changing environment
• Build a conversation and converse with
others and build close networking bonds • Reputation Warfare
• Human factor: Your “brand” becomes more • Time investment & Personnel
HUMAN • Pull marketing
• Direct contact with audience (almost like • KPI’s: must be measurable
face-to-face) • Lack of privacy
• Tap into the wisdom of consumers • Increase in customer complaints
• Engages prospects through customer
evangelism
• Reach out to certain groups that
O traditional media didn’t allow you to T
• Competitor is going after the same
space or same audience with similar
• Developing a following/ audience campaign
that auto-nurtures itself • Has no solid revenue model
• It may become the dominant • Advertisements on the sites
• way for businesses to communicate with • Account hacking
their customers • Employees
• Quick delivery, branding opportunities, and • Emotion / irresponsibility
enhanced marketing opportunities • #Fail
• Develop applications to interact with target • Customers desensitivity
audience, e.g. students • Victim of own success
35. Social Media Triage
Take reasonable action
to fix issue and let
customer know action
taken
Positive Negative
Yes Yes
No Assess the
Does customer
Do you want Evaluate the
need/deserve more
to respond? message purpose
info?
Yes Unhappy Yes Are the facts No Gently correct the
No Response
Customer? correct? facts
No
Yes Can you add No Dedicated Yes Are the facts No
value? Complainer? correct?
No Yes
Is the Explain what is being
Respond in Thank the Comedian Yes
problem done to correct the
kind & share person Want-to-Be?
being fixed? issue.
No
Yes
Let post stand and
monitor.
Clearverve (2009)
38. Brand Overview: Building the Digital Environment
• Starbucks wanted to extend the experience to their customer through Online channels and Social
Media channels, a natural next step in their relational and communal evolution as a brand.
• Starbucks CEO Howard Schultz encourages technology initiatives and was aggressive in using
consumer-focused new media
Starbucks (2012)
39. Model used by Starbucks
Social Media tightly align with
Starbuck’s strategy, from brand
definition to execution through
service delivery
Clark & Shapiro (2012)
40. How is Starbucks using Social Media Marketing
Proprietary Social Media Channels
Starbucks (2012)
41. How is Starbucks using Social Media Marketing
Starbucks’ Wheel & Spoke Visualized
Starbucks (2012)
42. How is Starbucks using Social Media Marketing
12/12/2012 42
Starbucks (2012)
43. Starbucks
Facebook Facts
Starbucks Costa Coffee
Fan Likes 32,510, 186 Fan Likes 831,873
Talking about this 37,4257
Talking about this 49,902
We’re here 4,357,771
We’re here N/A
Starbucks UK Likes 955, 234
Stores: 19,972 stores in 60 countries Stores: 1300 shops across the UK and 600
790 in the UK internationally
SocialBakers (2012)
47. SWOT ANALYSIS
S • Strong brand loyalty
W • Easy to replicate e.g (Costa)
• High ROI on social media $67m
• Negative feedback on multiple
• High CRM social networks (UK)
• Mobile phone payment • Time investment & Personnel
• Implements ideas of customers in their • Pull marketing
products
• Increase in customer complaints
• High use of multiple social media network
• Micro campaigns (e.g 12 days of Christmas)
• Diversifying to TV advertising
O • Linking online and offline T
• Increase competition on SM
networks (e.g Costa)
• Expand social media in stores • Reputation management
• Reward engagement in social media • Account hacking
• Home-made coffee machine (Verismo) • Employees (potential)
• Increase SMM involving fair trade (9% • #Fail
increase Q1 2012) • Customer desensitivity
• Link with businesses via social media to
elicit Starbucks machines in
offices/universities
49. Future of Social
Media
The ‘Future’
• Two worlds combine
• Social Dashboards
• Social commerce stores
• The right info for the right person at the right time
• NFC, Promo & Upsell
• Closer Global Interaction
• Passive to Active Consumers
• Crowdsourced services
50. Future of Social
Media
Falling stock prices
Customer migration
Information overloaded
Addiction
Neocortex
Thebrainbank (2012)
51. Future of Social
Media Marketing
• Reputation management
• Evolution of new tools
• Less push > more pull
• Semi-automated responses?: a reduction in authority / trust?
• Sentiment analysis
• Customer Engagement & CRM
• Guerilla Marketing & Viral Marketing
• Marketers to become better listeners
• Finally understanding that a 22 yo cannot undertake a SM
campaign
• Advent of new tools & swift rise (e.g. Pinterest in 2011/12)
• social technologies stand to unlock $1.3 trillion in business
value Holloman 2012; The Cloud 2012; McKinsey 2011
52. Future of Social
Media Marketing
• User engagement manuals: detailed back-house manuals
• In-house marketers to become user engagement specialists
• More effective monetization of Social Media
• Marketers to finally understand that social media is a tool to
promote long term engagement not short term
• Marketers to plan short, medium & long term SMM campaigns
• KPI’s to be carefully selected & measured, then campaigns adjusted
• Withdrawal from SMM (e.g. selected financial services)
• Better selection of SM platforms/Mergers
• Massive growth internationally: 23% Middle East / Africa; 21% Asia-
Pacific
• Local market SM tools & niche markets expand, e.g. Sina Weibo
Holloman (2012); Hootsuite 2012
53. Future of Social
Media Marketing: Mobile
• Smartphones and social media have a symbiotic relationship, with
both feeding off each other
• Mobile Internet use in the US is set to overtake wired use by 2015
• Mobile marketing- universities, mobile apps for children, Medical
apps.
• Mobile advertising more viable, e.g. native ads (sponsored /
promoted)
Hootsuite 2012; The Cloud 2012; Marketingmagazine 2012
54. Future of Social
Media Marketing
Estimated future performance
• The Social Media feeds can be effective indicators of
real world performance
• The results have shown that the buzz from Social Media
can be acurate indicator of future outcome
Jansen (2009)
55. The Future Role of Social
Media - Generations
57 percent of the Gen-Y population spend half their
salaries on social purchases like holidays and technology.
Gen X – The service industries most concerned about the
GenX should be restaurants, banks & credit card companies
GEN C
Socialmediatoday (2012)
57. Summary
• Social media and marketing mix
• Impact and role – medium of innovation
• Massive coverage
• Organizations – use as another marketing platform to increase
exposure of brand
• Treating social media as a “bolt-on” or silo will never work.
• The future – new generation of buyers
• Co-create products- build relationships
• Value that companies generate from technologies will be passed
on to consumers.
58. References
• Andreas, M. K., and Michael, H., 2009. Users of the world, unite! The challenges and opportunities of social media. Business
Horizons, 53, 59-68.
• Gatorade case study: Using consumer segmentation and social media to drive market growth 1-18 (MarketLine, a Datamonitor
business 2011).
• Barwise, P., and Meehan, S., 2010. The one thing you must get right when building a brand. Harvard Business Review, 88 (12), 80-
84.
• Belicove, M. Where social media fits in the marketing mix. Available from: http://www.entrepreneur.com/video/223200
[Accessed: 4 December 2012].
• Bennett, W. L., 2012. The personalization of politics: Political identity, social media, and changing patterns of participation. Annals
of the American Academy of Political and Social Science, 644 (1), 20-39.
• Bort, J., 2011. How starbucks and other companies use complex math algorithms to read your feelings. Available from:
http://www.businessinsider.com/twitter-facebook-monitoring-2012-11#ixzz2EaH8iWa6
• [Accessed: 9 December 2012].
• Castronovo, C., and Lei, H., 2012. Social media in an alternative marketing communication model. Journal of Marketing
Development & Competitiveness, 6 (1), 117-136.
• Clark, M., and Shapiro, M. Developing a socialmedia strategy. Available from:
http://www.hccmsite.co.uk/Developing_a_Social_Media_Strategy.pdf [Accessed: 3 December 2012].
• Clearverve. Reacting to social media. Available from: http://www.clearverve.com/wp-content/uploads/2009/12/cv_reacting-to-
social-media.pdf [Accessed: 4 December 2012].
• Costa., 2012.. An announcement for all cycling loving costa fans! Available from: http://forcoffeelovers.tumblr.com/page/2
[Accessed: 5 December 2012].
• Divol, R., Edelman, D., and Sarrazin, H., 2012. Demystifying social media. McKinsey Quarterly (2), 66-77.
• Edelman, D. C., 2010. Branding in the digital age: You're spending your money in all the wrong places. Harvard Business Review, 88
(12), 62.
• Hayden, B., and Tomal, R. A history of social media. Available from: http://www.copyblogger.com/history-of-social-media/
[Accessed: 4 December 2012].
• Holloman, C., and Adeyeri, E., 2012. The social media mba : Your competitive edge in social media strategy development and
delivery. Chichester, West Sussex, U.K. ; Hoboken, N.J. : John Wiley and Sons, 2012
59. References
• Kirby, P. Starbucks ceo called me to apologise. Available from: http://octopuspr.co.uk/2012/10/17/starbucks-ceo-called-me-to-
apologise/ [Accessed: 5 December 2012].
• Kolmes, K., 2012. Social media in the future of professional psychology. Professional Psychology: Research and Practice.
• Larsen, J. Viral video case study of dollar shave club : What we can learn. Available from:
http://blogs.imediaconnection.com/blog/2012/08/27/viral-video-case-study-of-dollar-shave-club-what-we-can-learn/ [Accessed:
5 December 2012].
• Lewellen, J., and Nagel, S., 2006. The conditional capm does not explain asset-pricing anomalies. Journal of Financial
Economics, 82 (2), 289-314.
• Marketingcharts. Social media poised to become a stronger force for innovation. Available from:
http://www.marketingcharts.com/wp/direct/social-media-poised-to-become-a-stronger-force-for-innovation-
24879/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink [Accessed: 4 December 2012].
• McKinsey, 2012. The social economy: unlocking value and productivity through social technologies: Available from:
http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy [Accessed: 5 December 2012
• Miller, R., and Lammas, N. 2010. Social media and its implications for viral marketing (Vol. 11, pp. 1-9).
• Neti, S., 2011. Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1 (1), 1-
15.
• Rumorfix., 2012. Alec baldwin quits twitter over airline scandal. Available from: http://rumorfix.com/2011/12/alec-baldwin-
quits-twitter-over-airline-scandal/ [Accessed: 5 December 2012].
• Scott, P. R., and Jacka, J. M., 2011a. Auditing social media : A governance and risk guide. Wiley.
• Strauss, K. Obama beats romney in internet savvy & social media. Available from:
http://www.forbes.com/sites/karstenstrauss/2012/10/09/obama-beats-romney-in-internet-savvy-social-media/ [Accessed: 5
December 2012].
• Thefinancialbrand.,(2012). Brands struggle in social media, data shows sobering stats. Available from:
http://thefinancialbrand.com/23213/brand-engagement-rates-in-social-media/ [Accessed: 5 December 2012].
• White, C. Dell laptop explodes in flames. Available from: http://gizmodo.com/182257/dell-laptop-explodes-in-flames [Accessed:
5 December 2012].
• Wilson, H. J., Guinan, P. J., Parise, S., and Weinberg, B. D., 2011. What's your social media strategy? Harvard Business Review, 89
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
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Belicove
Belicove
Belicove
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Belicove
Massive reach allows for companies to More marketers sign on to social media (Politicians No longer brands are launching new products through TV advertising, they are now creating online communitiesto do such.Obama raised $147 million from small donors who chipped in $200 or less, nearly three-and-a-half times as much as Romney.
Groups onlinkedin- If you were a marketer, you job would be quite simple due to self segmentation.Moneysupermarket which is a comparison website has bought over moneysavingexpert which provided great user feedback on the best products (Market was already segmented which provided a great opportunity for moneysupermarket to purchaseGatorade’s market for carbonated beverages had significantly fallen. They decided to use consumer segmentation and social media to drive market growth
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Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
--------------------------Social Media TodayTechnology change everything also the way we communicate.Explain the Social media and people in using technology, previously and todayThis Slide use “Socila Media Today” Layout on Master Slide View Phone icon you can get here: http://www.iconarchive.com/show/heartquake-prevention-icons-by-iconshock/telefono-icon.htmliPhone icon you can get here: http://www.iconarchive.com/show/apple-products-icons-by-svengraph/iPhone-front-black-icon.html Mail icon you can get here: http://www.iconarchive.com/show/stainless-icons-by-iconleak/mail-icon.htmleMail icon you can get here: http://www.iconarchive.com/show/mobile-icons-by-youdu/Mail-icon.htmlNews icon you can get here: http://www.iconarchive.com/show/oxygen-icons-by-oxygen-icons.org/Mimetypes-message-news-icon.htmleNews icon you can get here: http://www.iconarchive.com/show/nod-icons-by-rimshotdesign/Location-NEWS-icon.htmliMac icon you can get here: http://www.iconarchive.com/show/bee-mac-icons-by-artbees/iMac-24-icon.htmlSocialize icon you can get here: http://www.iconarchive.com/show/aesthetica-2-icons-by-dryicons/user-comments-icon.htmlSocial.net icon you can get here: http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-twitter-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-facebook-icon.html http://www.iconarchive.com/show/social-balloons-icons-by-double-j-design/social-balloon-youtube-icon.html
Model is likely to be adopted for the future. Plan and target the consumer along the buying process by interacting first interacting socially
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
iddy Gets Giddy Meanwhile, some applications and services are quickly acquiring millions of users and becoming the next big hit, simply because of instant identity verification. As the ecosystem matures, the next multibillion dollar revenue line item for Facebook or Twitter or [insert the next #SM hit here] will be user access, data and verification fees – charging application developers on a per user basis to access individuals (in other words, a tollbooth on the information highway). Presented below is an example from Mary Meeker’s Internet Trends report of the Facebook user impact on Viddy, which gained 17 million new users in 17 days after being highlighted in the Facebook newsfeed. There is a huge opportunity to generate revenue from the network effect of a social media platform.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Technological advances are creating exciting new ways for psychologists to offer help to their clientsSome clinicians are using text (via blogging or e-mail), audio recordings, and video chat (such as YouTube, Skype, or other videoconferencing systems) to provide a range of services from psychoeducation to psychotherapy.
Starbucks store in Tukwila, WA - made of shipping containers. The design came from our use of these containers to ship coffee and tea from locations all over the world.You pick your favourite. I'll pick mine. Bring in a friend, and make festive memories over your favourite holiday drinksThe idea is that by tapping into the community of passionate Starbucks customers' you can leverage the wisdom of crowdsStarbucks uses social media initiatives as a Magnet to attract inbound customer dialog
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------Fun FactsSocial media trends are growing, annually increased the number you can add current data on this slide.This Slide use “Fun Facts” Layout on Master Slide View--------------------------Animation I’m using ‘Wipe’ effect for Circle and ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
--------------------------How do we worksThis is the slide explain how your social media campaign process.Put your key point in the circles, you can easily change the colors and replace the text content.This Slide use “How do we works” Layout on Master Slide View
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
The social media giant was originally valued at $100 billion before its IPO in May. It now hovers around $50 billion, with stock prices at about 38 percent lower than they were after the first trading day’s close.According to a recent Comscore report, 31 percent of Facebook ads are never seen. This number may be going down even further due to the increase in mobile use.We’ve simply reached a place where consumers are inundated with so much information that it’s taking more and more effort to get found. While early adopters of blogs and social media were able to get the likes, clicks and sales they were looking for, it’s become a much more crowded and noisy market.
Twitter and Facebook are only five and seven years old, respectively. Who knows what new technologies lie ahead?
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
--------------------------Company Information SlideThis Slide use “About Us” Layout on Master Slide View.Slide tittles is editable, you can change text, color or rotate easily.Fill your company information in the text area an replace the loremipsum feed. --------------------------Navigation ButtonNavigation Button help you to move slide to next or previous slidesThe Navigation Button can be found in First Slide in Master Slide View, To make it works as slide navigation, Right click the arrow button image > Select Hyperlink > Select “Place in this document” > Select Next Slide or Previous Slide--------------------------Insert and Edit FooterIf you want to edit the footer text go to View > Slide Master > Select first slide master > Type the Tex Box Area with your company information (company name, address, website, etc)--------------------------AnimationsMost of animation using “peek in” effect.
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/
Before edit this PowerPoint template: Please Make sure required fonts installed (this presentation use: League Gothic and Museo) This is a Master file, Just in case you made some modifications, please Save As this file with new file name.--------------------------Let’s start editing file… HOW TO (also available in documentation file):Changing the background image:Click the view menu > slide master > insert > picture > select preferred ‘background.jpg’Insert Background image in the first page of Slide master> Right Click > Send to Back(Note: All elements images are inside ‘images’ folder)Insert a Logo:For better logo quality and avoid the white block, logo should be in *.png formatClick the view menu > slide master > insert > picture > select logo, put your logo in desirable area, in the first page of slide master and cover slide.Or you can insert logo in preferred slide by go to insert menu > picture > select logo.Implement Layout Template into a slide:Add new Slide (Ctl +M), Right Click on the new slide > Right Click > Select Layout > select Desirable TemplateInsert and Edit DateGo to View > Slide Master > Insert > Date and Time > Checklist the date > Select Update automatically or Fixed > Apply to all or Apply in current slide.--------------------------Animated Image or TextClick the text box or images that you will be modifying, then choose "Custom Animation" from the drop-down list under "Slide Show" on the top menu bar. An area will open up on the right-hand side of the window.--------------------------Slide TransitionAll slide using ‘Fade Smoothly’ Transition--------------------------Title SlideThis Slide use “Title Slide” on Master Slide View.The background images can be found in “images” folder named “background.jpg”“Socialita Agency” is an image because it’s difficult to get big size font on ppt, you can found in PSD folder named “cover_tittle.psd”You can add elements or icons in “images” folderTittle Text: You can modify it, change color, rotate, etc. button_star.jpg”--------------------------Social Media Icons:http://www.webdesignerdepot.com/2010/08/buddycons-vector-social-media-icons/