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Monetizing Social Media MVVF Breakfast Series – September 30, 2010 A Search Marketing Perspective
Who is Market Vantage? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What IS Social Media? ,[object Object]
Business Uses of Social Media Tactic Strategy Advertise on LinkedIn or Facebook Get demographically targeted traffic to your website Post open positions on LinkedIn Recruit new talent Create a Facebook Fan Page or a LinkedIn Company page Promote your brand, build a following Join LinkedIn Groups Connect with former colleagues, forge professional relationships Twitter Converse, promote, network and follow
Business Uses of Social Media Tactic Strategy Write a blog Start conversations, position yourself as a thought leader Comment on blogs Participate in conversations “ Liking” and social bookmarking Promote certain content & ideas Examine SM profiles Background check on new hires Post videos on YouTube Promote your product virally
Why We Care About Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wikipedia News Twitter Facebook Image
B2B Social Media Traffic Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why We Use Social Media ,[object Object],[object Object],[object Object],[object Object]
Things We Like ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Market vantage

  • 1. Monetizing Social Media MVVF Breakfast Series – September 30, 2010 A Search Marketing Perspective
  • 2.
  • 3.
  • 4. Business Uses of Social Media Tactic Strategy Advertise on LinkedIn or Facebook Get demographically targeted traffic to your website Post open positions on LinkedIn Recruit new talent Create a Facebook Fan Page or a LinkedIn Company page Promote your brand, build a following Join LinkedIn Groups Connect with former colleagues, forge professional relationships Twitter Converse, promote, network and follow
  • 5. Business Uses of Social Media Tactic Strategy Write a blog Start conversations, position yourself as a thought leader Comment on blogs Participate in conversations “ Liking” and social bookmarking Promote certain content & ideas Examine SM profiles Background check on new hires Post videos on YouTube Promote your product virally
  • 6.
  • 7. Wikipedia News Twitter Facebook Image
  • 8.
  • 9.
  • 10.