Existing times are making us think beyond the immediate needs and instead consider different possibilities for the future. This makes recalibration the need of the hour. We have identified four areas where technology product owners can do with some insights – how to change product strategy according to changing demands; how to position a popular product in a new market; how to build a new product for an unmet need; and, finally, how to introduce something new for your existing customers. In this webinar, our experts will address these points as well as guide you on the new challenges and behaviors of remote users. We will also have Jeremy Tillman of TrainUp share his thoughts as a guest speaker. Key Takeaways: - Types of recalibrations which can be considered according to market situations - How to structure plans to fulfill unanticipated demand changes - Tried and tested approaches that have worked for some customers, even in tough times

1. RECALIBRATING
PRODUCT STRATEGY
Addressing Demand Shifts In Existing Markets
© 2020 Harbinger Systems | www.harbinger-systems.com

2. HOUSEKEEPING
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4. Questions can be posed through the Q&A panel
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5. Please select "side-by-side mode" option under "view options" settings present next to "You are viewing Subodh
Bhide's screen".

3. RECALIBRATING
PRODUCT STRATEGY
Addressing Demand Shifts In Existing Markets
© 2020 Harbinger Systems | www.harbinger-systems.com

4. PANEL INTRODUCTION
2
Subodh Bhide
Vice President - Technology
Harbinger Systems
Vibhuti Agrawal
Senior UI-UX Architect
Harbinger Systems
Jeremy Tillman
CEO & Founder
TrainUp.com & KnowledgeFlo

6. 24
Reposition your product in
a new market
Build a new product
for an unmet need
Create more value for
existing customers
Address shift in demand
from existing customers
TYPES OF RECALIBRATION
WhatsApp for Business Amazon Web Services
Salesforce Lightening UI Paychex remote time tracking
New Market
Existing Market
Existing Products New Products

7. Address shift in demand
from existing customers
Create more value for
existing customers
25
Poll: Over the next two quarters, if your product or service is getting
recalibrated, where would you position it in this 2x2 chart?
Reposition your product for
a new market
Build a new product
for an unmet need
New Market
Existing Market
Existing Products New Products
Option 1 Option 2
Option 3 Option 4

8. NEED FOR RECALIBRATION?
Contactless service delivery to remote users
Shift in Price vs Volume matrix
Evolution of newer ecosystems – collaboration apps, robotics, AR/VR
New challenges and behaviors of remote users
6

9. PROCESS OF RECALIBRATION
7

10. 2
CONSULTING FRAMEWORK- BUSINESS MODEL CANVAS
8
Cost Structure
Key Partners
Revenue Streams
Customer SegmentsValue PropositionsKey Activities
Key Resources Channels
Customer
Relationships
Integration
Strategy​
Value vs
Cost Analysis
Design Thinking Frameworks
Data Intelligence
Data
Monetization​
Customer
Journey Mapping​
Cloud
Optimization
strategy​

11. 9
CONSULTING FRAMEWORK-
JOURNEY MAPPING

13. SUMMARY
11

14. 12
RECALIBRATION JOURNEY
Need for
recalibration
Type of
recalibration
Frameworks to
define recalibration
Execute Manage Sustain

15. Lalit Suhas MaheshkumarSayali Vibhuti Smita PrachiUtkarsh
Strategy Technology UX Design Product Management
Thank You Q&A
Consulting@harbingergroup.com
https://harbinger-systems.com/