Virtual and augmented reality are increasingly being used not just for entertainment, but to effectively communicate messaging, increase brand awareness, train, grow sales pipeline and much more. In this webinar, explore the ways businesses within a variety of industries are taking advantage of one of the most effective mediums of communication. Walk away with the checklist you need to begin incorporating these technologies today. Tyler Gates, Managing Principal, Brightline Tyler is the Managing Principal at Brightline Interactive and President of the DC Chapter of the VR/AR Association. He is a visionary for the applications of VR/AR technology for enterprise and branding solutions. Over the past several years, Tyler evolved Brightline Interactive's digital marketing competency by transforming client needs into tangible concepts and ideas through the use of VR/AR technology. He has adapted Brightline’s award-winning, highly immersive and interactive VR solutions to create projects for customers ranging from training and simulations for government agencies to virtual autographs for major sporting facilities. Through the VR/AR Association, Tyler leads efforts to grow the VR/AR technology throughout the DC/metro area. In this webinar, you will learn: * How to identify whether this technology is right for your brand * How to get started leveraging VR/AR at your events * How much time you need to develop this technology * What the use of AR/VR means for your event budget

1. Harnessing the
Power of Augmented
and Virtual Reality for
Events
Tyler Gates | Managing Principal
Brightline Interactive
Tyler@brightlineinteractive.com
PRESENTED BY
F e b r u a r y 2 0 1 9

2. Overview
• Quick summary of VR & AR
• How VR/AR is used at events
• What’s new
• Best practices
• About Brightline

3. VirtualReality
(VR)
RealWorld Augmented Reality
(AR)
(Virtual Objects in
RealWorld)
Augmented Virtuality
(Real Objects in Virtual
World)
(From slightly augmented, to virtually real)
Virtual Reality Interactive VR
360 Video Interactive VR Entertainment/Gaming Simulation/Training
VR HARDWARE SYSTEMS

4. VR HARDWARE SYSTEMS
Google
Cardboard
Samsung
Gear VR
Oculus Rift HTC Vive
Daydream Oculus Go
HTC Vive Pro

5. Passive/Viewing vs Interactive VR

6. AR HARDWARE SYSTEMS
Hololens Meta 2 CastAR
Magic Leap Mira

9. HOW INTERACTIVE VR
IS BEING UTILIZED TODAY
• Entertainment & Gaming
• Simulation & Training
• Virtual Tours/Demonstrations
• Data Visualization

10. Market venue space more efficiently and effectively.
Virtual Reality and Events

11. Reduce logistics pains and costs for tradeshow exhibitors.
.
Virtual Reality and Events

12. Virtual conferences, event management, adding revenue stream.
Virtual Reality and Events

13. Enhancing the guest experience with personalized, educational,
memorable, and shareable.
Virtual Reality and Events
Take
a photo with
your favorite
athlete
See
it composited
live
Get
a personalized
autograph
to share

14. Best Practices at Events:
Interactive VR
• Maximizing ROI,
• maximizing budgetary restrictions, event security, event
engagement and attendance, time management,
speaker/presentation management, and adopting new
technologies.

15. Best Practices at Events:
Interactive VR
• User movement in VR
• Give the user maximum control
• One-to-many
• Give users a shareable
• Hardware limitations based on environment

16. What’s New?
• VR Arcades
• Collaboration
• Styly VR
• Optical Tracking
• Tesla Suit
• VR Peripherals
• Sensor-less tracking
• Higher Resolution

17. • Founded in 2004
• Interactive technology for military/government commercial brand clients
• Fully interactive, sensor-integrated VR simulation
• Encouraging clients to think of VR as a new communications platform
• Founded DC Chapter of VR/AR Association in January 2018

19. THANK YOU!
Tyler Gates
Managing Principal
Tyler@brightlineinteractive.com
@brightline_int @brightline_int
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