This document discusses how to create an effective LinkedIn profile for lead generation and positioning yourself as an expert. It provides metrics on LinkedIn's user base and emphasizes the importance of a complete profile with strategic keywords, multimedia, recommendations, a large number of high-quality connections, and frequent updates. The document quizzes the reader on LinkedIn features and advises how to customize one's profile URL, import contacts, add keywords, and engage with groups.

1. Profiles That
Mean Business
Norma Huibregtse
Marketing and Social Media Strategist
CaptivatedCustomers.com

2. LinkedIn Metrics
•
Top Professional Social
Networking Site – 290 Million
•
Highest Profile Rank on
Google
•
35% are Women
•
73% with college degrees & above
•
32% make over $100,000/year
Source: LinkedIn.com,
BrandYourself.com,Quantcast.com

3. LinkedIn’s Power
•
Generate leads
•
Position yourself as subject matter expert
•
Find new clients or employees
•
Drive traffic to website
•
Sell products
•
Promote Events

4. TRUE or FALSE
Having a profile
picture is
important.

5. TRUE or FALSE
The
completion
status of my
profile
doesn’t
affect search
results.

6. TRUE or FALSE
LinkedIn
shows me
how many
people
viewed my
profile.

7. TRUE or FALSE
Having 20-30
Keywords
throughout
my profile will
get more
views.

8. TRUE or FALSE
It is best
to write
your
Profile
Summary
in 3rd
Person.

9. Lead Generating Profile

100% Complete and Visible Profile

Strategic use of Keywords

Use of Multimedia – Video, PDFs

Recommendation & Endorsement rich

Connections – Quantity and Quality

Update often

10. Your Profile
Does
Your
Profile
Look
Like
This?

11. Your Profile
Or this?

12. Complete Profile
100%
Complete
Profile =
“All Star”

13. Review Your Settings

14. Customize Your URL
Default: www. linkedin.com/pub/13/3245/543
Change to: linkedin.com/in/firstandlastname

15. Grow Connections
1)
Use Linkedin Contacts Importer
2)
Everyone you meet networking
3)
Clients, Colleagues, Social

16. Customize Web Links
•Website Page
•Blog
•Facebook
•Email Capture
•RSS Feed
•Portfolio

17. Selecting Keywords
Keywords should
reflect what your
potential clients
would search for to
find you.

18. Keyword Placement
1)
Headline
5) Specialties
2)
Current
6) Skills
3)
Past
7) Interests
4)
Summary

19. Add Multimedia
•
•
•
Presentation
s
Docs
Images

20. Get Recommended
•
Recommendations
•
Skills & Expertise Endorsements

21. Join Groups

22. Update Your Status
DO’s
•Provide interesting content
•Engage with status updates
•Update several times a week
DONT’S
•Stay away from selling
•Avoid SPAMMING others
•Don’t ignore emails/connections

23. Lead Generating Profile

100% Complete and Visible Profile

Strategic use of Keywords

Use of Multimedia – Video, PDFs

Recommendation & Endorsement rich

Connections – Quantity and Quality

Update often

24. Questions

25. Contact Information
Norma Huibregtse
Linkedin.com/in/theloyaltylady
Email: norma@captivatedcustomers.com
Phone: (480) 694-6940