1. FORUM MOSCOW
MERCEDES-BENZ FASHION WEEK RUSSIA & DIGITAL Presented by
Alexander Shumsky
President, Mercedes-Benz Fashion Week Russia
CEO, Artefact Communications Agency

2. FORUMMOSCOW
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MERCEDES-BENZ FASHION WEEK RUSSIA FACT LIST
• it started in 2000 as Russian Fashion Week
• it signed title sponsorship deal with Mercedes-Benz in 2011
• it was announced as the biggest fashion week in Eastern Europe in 2007
• It generated over 340 million media impressions in 2011, in 2012 it increased by 20%
• It showcased over 70 collections last season, in October 2012
• it supports Russian fashion, it discovered almost every talent on Russian market in last 10 years
• it has strategic deals with Milano Fashion Week, New York Fashion Week, London Fashion Week
• it happens in March and October every year

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MERCEDES-BENZ FASHION WEEK RUSSIA AUDIENCE
March 2012 October 2012
38.000 guests 43.000 guests
Finances
Advertising/Marketing
Fashion industry Fashion Business
Art
Show business Art Politics
Industry
Sport Tourism
Mass media
Science/Education Entertainment Science
Design
Trade Other
Other

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MERCEDES-BENZ FASHION Gender
WEEK RUSSIA AUDIENCE
Men
Women
SOCIAL DEMOGRAPHIC CHARACTERISTICS OF
MERCEDES-BENZ FASHION WEEK RUSSIA PORTRAIT, %: 25 years old and younger
Age 26-35
The research data derived proves that Mercedes-Benz 36-45
Fashion Week Russia is a high society event: 46 years old and older
Over 50% of the guests wear fashion and luxury brands
Every third visitor of the Fashion Week has a personal stylist CEO/deputy
or tailor
For 50% of the Fashion Week visitors an average price for an
expensive purchase amounts to 25,000 rubles (around 850$) Position Head of department/subdivision
50% of the visitors have clothes by Russian designers in
their wardrobe High-qualified specialist
Every third visitor of the Event is a top manager or owns a
business

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MOSCOW
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MERCEDES-BENZ FASHION WEEK RUSSIA
LIVE STREAMING VIDEO ONLINE (OCTOBER 18-22, 2012)
FASHION WEEK VIDEO PLAYER ON: ONLINE ADVERTISING:
mercedesbenzfashionweek.ru (5000 visitors per day) over 40 million internet banners promoting
Woman.ru (500.000 visitors per day) Online Live Broadcasting
www.ftv.com (500.000 visitors per day)
www.msn.ru (500.000 visitors per day)
www.europaregina.com (50.000 visitors per day)
www.nowfashion.com (50.000 visitors per day)
www.fashionunited.in (25.000 visitors per day)
www.hitv.lk (25.000 visitors per day)
RESULT:
300.000 UNIQUE VIEWERS DURING 5 DAYS
60.000 ONLINE VIEWERS PER DAY IN AVERAGE

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MOSCOW
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MOSCOW
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MERCEDES-BENZ FASHION WEEK
ONLINE BROADCASTING (MARCH 2012)
USA
Great Britain
India
Russia Pakistan
Canada
Unknown
Others
Over 1000 viewers each Over 100 viewers each were Over 10 viewers each
were registered in Germany, registered in Hong Kong, were registered in Haiti,
Denmark, France, Australia, Marocco, Turkey, Indonesia, Tanzania, Venesuela, Nepal,
Dubai, Saudi Arabia, Norway Mauritius, New Zealand etc. Trinidad&Tobago, Nigeria,
etc. Sudan etc.

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MOSCOW
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MERCEDES-BENZ FASHION WEEK RUSSIA
INTERNET PUBLICATIONS (OCTOBER 18-22, 2013)
MORE THAN 2 000 RUSSIA PUBLICATIONS
MORE THAN 300 INTERNATIONAL PUBLICATIONS

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MOSCOW
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THANK YOU FOR YOUR ATTENTION
MERCEDES-BENZ FASHION WEEK RUSSIA
7/2 Kuznetsky Most Street Moscow, 107031,
Russia Phone: +7 (495) 232 14 75/77
E-mail:info@artefact.ru

10. FORUM
Moscow
April 2nd 2013
CONNECTING DIGITAL INFLUENCERS
FRENCHWEB.FR
LE MAGAZINE DES PROFESSIONNELS DU NET

11. FORUM
Moscow
April 2nd 2013
CONNECTING DIGITAL INFLUENCERS
FRENCHWEB.FR
LE MAGAZINE DES PROFESSIONNELS DU NET