How 3D Printing will revolutionize the world and retail : delivery, food, fashion, jewerly, decoration, transport,... By Emmanuel Vivier, CoFounder of the HUBInstitute Download these slides on http://hubinstitute.com/reports

1. How 3D Printing will revolutionize the
world & the Retail Industry
Helping companies
to understand
the future of digital
Version
2.0
-­‐
Septembre
2013
|
+33
6
11
62
37
94
|
contact@hubins?tute.com
www.hubins?tute.com
›©HUB
Ins?tute.
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rights
reserved
.
Fashion,
architecture,
industry,
medical...
How
3D
prin?ng
will
change
our
daily
lives

2. A
new
revolu?on
is
coming…
Ques?on
Do
you
believe
in…
teleporta(on
?

3. A
new
revolu?on
is
coming…
Imagine...
What
would
happen
if
Brands
could
teleport
their
products
directly
to
the
customers?

4. A
new
revolu?on
is
coming…
Teleport
an
item,
a
product
?
©HUB
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Well…%
it’s%already%possible%%
thanks%to%…%%
!3D#Prin(ng#

5. A
new
revolu?on
is
coming…
3D
Prin?ng
?
Chimera,
epiphenomenon,
or
a
threat
for
society
and
the
world
economy
for
others…
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The
greatest
inven?on
since
internet,
the
21st
century’s
industrial
revolu?on
for
some
people…

6. A
new
revolu?on
is
coming…
3D
prin?ng
?
“3D
prin?ng”
refers
to
the
addi?ve
manufacturing
process
opposing
the
classic
subtrac?on
produc?on
processes
such
as
drilling,
cu[ng,
modeling
etc.
Indeed,
the
process
consists
in
superposing
extra-­‐thin
layers
of
material
to
form
a
volume
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7. Evolu?on
or
Revolu?on
?
3D
prin?ng…
not
so
new
3D
prin(ng
actually
exists
since
the
mid
80’s
!
S?ll
extremely
expensive
at
the
?me,
it
was
essen?ally
used
by
industrials
(motoring
and
aerospace
engineering
etc.)
to
build
prototypes.
Conceiving
and
producing
by
superposing
layers
of
molten
threads
of
material
has
helped
generalize
the
process.
Filed
during
the
end
of
the
80’s,
its
patent
is
now
a
ma>er
of
public
domain
since
2009,
jus(fying
its
current
popularity.
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8. Evolu?on
or
Revolu?on
?
3D
prin?ng…
not
so
new
Hergé
was
already
talking
about
it
in
1972…
Tin$n
et
le
Lac
aux
requins
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AIO
Robo?c
make
it
happen
in
2013
!
Scan
and
duplicate
an
object
!

9. A
new
revolu?on
is
coming…
3D
Prin?ng
=
Print
an
item
from
a
digital
file
hjp://www.youtube.com/watch?v=hPNxm5sWJIk
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rights
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10. A
new
revolu?on
is
coming…
Receive
your
own
figurine
just
from
snapping
a
simple
picture
!
http://fotofig.izanagi3d.com/about/
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rights
reserved
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11. A
new
revolu?on
is
coming…
Sculpt
your
own
objects
from
your
tablet
or
smartphone…
http://youtu.be/43DrvnIMLA0
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…and
receive
your
customed
piece
of
pojery
at
home
!

12. A
new
revolu?on
is
coming…
Scan
objects
from
your
Ipad
http://mashable.com/2013/09/17/structure-sensor/
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13. A
new
revolu?on
is
coming…
Decora?on,
jewelry,
fashion,
...
applica?ons
are
countless
hjp://www.youtube.com/watch?v=IS4Xw8f9LCc
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14. A
new
revolu?on
is
coming…
Print
your
bespoke
tailored
underwear
…
hjp://www.youtube.com/watch?v=IS4Xw8f9LCc
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rights
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15. A
new
revolu?on
is
coming…
Print
your
shoes
yourself
http://www.psfk.com/2013/08/downloadable-3d-printed-shoes.html
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16. A
new
revolu?on
not
for
«
cheap
products
»
only
3D
printed
Designers
dresses
during
Paris
Fashion
Week
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17. A
new
revolu?on
not
for
«
cheap
products
»
only
A
3D-­‐printed
dress
for
Dita
Von
Teese
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Created
by
New
York
designer
Michael
Schmidt
and
architect
Francis
Biton?

18. A
new
revolu?on
not
for
«
cheap
products
»
only
A
3D-­‐printed
Handbag
&
Iphone
Case
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rights
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19. A
new
revolu?on
not
for
«
cheap
products
»
only
Print
your
own
customized
guitar
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http://cubify.com/products/guitars/index.aspx

20. A
new
revolu?on
not
for
«
cheap
products
»
only
Print
your
furnitures
©HUB
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rights
reserved
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21. A
new
revolu?on
not
for
«
cheap
products
»
only
Print
your
house…
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rights
reserved
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22. A
new
revolu?on
not
for
«
cheap
products
»
only
Print
your
house…
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rights
reserved
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23. A
new
revolu?on
emerges
…
In
the
United
States,
some
tried
prin?ng
...
firearms!
http://arstechnica.com/tech-policy/2013/03/download-this-gun-3d-printed-sem
automatic-fires-over-600-rounds
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24. A
new
revolu?on
emerges
…
In
the
United
States,
some
tried
prin?ng
...
firearms!
http://arstechnica.com/tech-policy/2013/03/download-this-gun-3d-printed-sem
automatic-fires-over-600-rounds
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rights
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The
World's
First
En?rely
3D-­‐Printed
Gun

25. A
new
revolu?on
is
coming…
Build
your
own
drone
http://thenextweb.com/shareables/2013/07/05/3d-printable-drone-it-yourself-kit-turns
almost-anything-into-an-unmanned-aerial-vehicle/?fromcat=a
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26. A
new
revolu?on
is
coming…
A
printed
car…
cheaper
and
more
environmental-­‐friendly
http://www.wired.com/autopia/2013/02/3d-printed-car/
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27. A
new
revolu?on
is
coming…
Complex
metal
pieces
being
printed
!
http://www.youtube.com/watch?v=2GI9Bw48liY
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rights
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28. A
new
revolu?on
is
coming…
Chinese
fighter
plane
components…
http://french.peopledaily.com.cn/Sci-Edu/8267934.htm
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rights
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China
is
the
only
country
able
to
master
3D
prin?ng
of
massive
?tanium
pieces

29. A
new
revolu?on
is
coming…
Pieces
from
the
interna?onal
space
sta?on
http://www.generation-nt.com/nasa-confirme-qu-eur-enverra-premiere-imprimante-3d
vers-eur-iss-2014-actualite-1767622.htm
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From
2014,
a
printer
able
to
work
in
state
of
microgravity
will
be
used
to
create
spare
and
replacement
pieces
and
other
accessories
such
as
belt
buckles

30. A
new
revolu?on
is
coming…
From
plas?c
to
electronic
by
Microsoy
http://www.linformaticien.com/actualites/id/30147/l-impression-3d-par-microsoft-du
plastique-plus-de-l-electronique.asp
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This
printer
would
be
able
to
print
full
items
composed
of
different
electronic
components
and
to
program
microcontrollers

31. A
new
revolu?on
is
coming…
From
your
printer
to
your
plate
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Personalize
your
food
http://youtu.be/x6WzyUgbT5A

32. A
new
revolu?on
is
coming…
From
your
printer
to
your
plate
!
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A
pizza
printer
to
set
up
the
world
hunger
http://bigbrowser.blog.lemonde.fr/2013/05/22/3d-une-imprimante-a-pizzas-pour-regler-la-
faim-dans-le-monde/

33. A
new
revolu?on
is
coming…
From
your
printer
to
your
plate
!
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rights
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Startup
Modern
Meadow
prints
meat
from
stem
cells
http://www.journaldunet.com/web-tech/start-up/imprimante-3d-start-up/modern-meadow-
steaks-imprimes.shtml

34. A
new
revolu?on
is
coming…
From
your
printer
to
your
plate
!
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Print
your
own
chocolates

35. 3D
Prin?ng
Technology
now
easily
available
hjp://www.makerbot.com/
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Makerbot
sales
3D
printers
for
$2199
in
the
United
States

36. 3D
Prin?ng
Technology
never
stop
evolving
:
for
example
the
3D
prin?ng
Pen
hjp://www.kickstarter.com/projects/1351910088/3doodler-­‐the-­‐worlds-­‐first-­‐3d-­‐prin?ng-­‐pen
©HUB
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37. 3D
Prin?ng
Print
your
pictures
in
3D
!
http://www.instructables.com/id/3D-Printed-Photograph/
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38. 3D
Prin?ng
To
defy
gravity
…
http://vimeo.com/55657102#at=48
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The
material
solidifies
in
contact
with
air

39. A
new
revolu?on
emerges
…
Teleport
an
item,
a
product
?
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rights
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3D#Prin(ng#
=#
Digitalize#the#material#
from#Atoms#to#Octets#

40. 3D
Prin?ng
explosion
A
large-­‐scale
revolu?on?
Let’s&try&…&
Imagine&the&implica4ons&of&this&
innova4on…&

41. A
designer
can
get
a
worldwide
delivery
overnight
and
become
an
interna?onal
brand
in
a
few
days
...
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Deliver
a
product
=
deliver
a
file

42. A
designer
can
get
a
worldwide
delivery
overnight
and
become
an
interna?onal
brand
in
a
few
days
...
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rights
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Spread
a
product,
at
the
speed
and
the
scale
of
Gangnam
Style
?

43. If
customers
can
download
a
product...
Instantaneously
…
what
will
the
retail
be
for
?
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3D#prin(ng#
!
Unlimited!choice!
Instant!availability!
!
Open!
24/24!7/7!
!
No!Shipping!cost!
!
No!Parking!fees!
!
No!Latency!
!
CustomizaDon!
!
Poor!environmental!
impact!
!
!
Retail#
!
Unlimited!choice!
Low!availability!
!
Open!
8/24!5/7!
!
Shipping!cost!
!
Parking!fees!
!
Latency!
!
Poor!customizaDon!
!
Significant!environmental!
impact!
!

44. 3D
prin?ng
will
undermine
the
whole
value
chain
!
The
end
of
the
freight
industry?
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45. 3D
prin?ng
will
reassess
the
complete
value
chain
Even
UPS
now
does
3D
prin?ng
!
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Six
pick
up
stores
in
San
Diego
for
small
businesses
and
individuals
http://www.generation-nt.com/ups-se-lance-dans-impression-3d-actualite-1769442.html

46. 3D
prin?ng
will
undermine
the
whole
value
chain
!
The
end
of
the
Chinese
manufacturer
Empire
?
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47. 3D
prin?ng
will
undermine
the
whole
value
chain
!
The
end
of
storage,
wholesalers,
and
parts?
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48. Who
will
be
the
next
leaders
of
the
3D
economy
?
Ques?on
:
Who
will
launch
the
«iTunes»
of
3D
Files
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49. Who
will
be
the
next
leaders
of
the
3D
economy
?
Amazon
now
have
a
dedicated
sec?on
to
3D
prin?ng
©HUB
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50. https://sketchfab.com/
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Ever
wondered
how
3D
ar?sts
showcase
their
work
on
the
web?
Sketchfab,
the
“YouTube
of
3D
content”

51. Clue
:
Amazon
revenue
=
$
1.6
Billion
…
Commercializing
its
hos?ng
in
Cloud
hjp://aws.amazon.com/fr/
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One
of
the
future
winners
of
#dematerializa?on
and
#virtualiza?on

52. You
think
you
can
avoid
the
consequences...
Remember
about
the
music
industry...
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#blindness
and
#resistance
to
change

53. Remember
about
the
music
industry
...
And
its
desperate
struggle
against
piracy
and
illegal
downloading
...
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Figh?ng
an
already
lost
bajle
:
Pyramid
against
network

54. Imagine
if
customers
could
copy
your
products
…
instantly
and
globally
?
©HUB
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Figh?ng
an
already
lost
bajle
:
Pyramid
against
network

55. Imagine
if
consumers
could
just
duplicate
your
products
Well
actually…
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What
if
we
could
just
print
a
mp3
to
a
vinyl
record
?
http://www.tonedeaf.com.au/news/international-news/306773/3d-print-mp3-vinyl-record.htm

56. Already
a
first
step
to
illegal
forgery
Legal
issues
are
already
striking
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A
fan
who
was
prin?ng
Final
Fantasy
VII
figurines
was
asked
to
stop
his
ac?vity
http://www.generation-nt.com/impression-3d-premier-revers-implicant-copie-non-autorisee-avec-square-enix-actualite-1774832.html

57. Torrent
Websites
already
offer
….
3D
Prin?ng
source
files
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58. An
Online
Database
to
find
the
perfect
3D
Printer
…
From
the
hobbyist
to
the
professional
hjp://www.3ders.org/pricecompare/3dprinters/
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189$
$24
650

59. A
price
comparison
site
dedicate
to
3D
printers…
A
technology
becoming
even
more
affordable
star?ng
from
$350!
hjp://www.3ders.org/pricecompare/3dprinters/
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60. Legal
bajles
…
…
coming
soon
hjp://publicknowledge.org/it-­‐will-­‐be-­‐awesome-­‐if-­‐they-­‐dont-­‐screw-­‐it-­‐up
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Legal
Temporality
versus
Technological
Temporality
=
#fail

61. And
if
they
change
or
improve
your
products
before...
...
redelivering
created
files
...
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62. And
if
they
change
or
improve
your
products
before...
...
redelivering
created
files
...
©HUB
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How
to
win
when
your
customers
become
your
compe?tors
/
enemies
?

63. FabLabs,
the
“Internet
cafe”
for
Makers
One
more
step
towards
3D
Prin?ng
for
all
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Try
>
Learn
>
Make
together
>
Share
the
knowledge
http://youtu.be/yiW6nYr7Y94

64. TOP
Office
generalize
3D
Prin?ng
By
offering
its
clients
the
possibility
to
print
objects
in
their
stores
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http://www.youtube.com/watch?v=jJMIo_hmTmw

65. And
if
tomorrow
the
concept
of
Copyright
lapses
?
Would
your
“business
model”
survive
?
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66. 3D
Prin?ng
explosion
?
A
large-­‐scale
revolu?on
?
It#sounds#crazy#?#
Yet,#this#is#only#the#beginning#…#

67. 3D
Prin?ng
serving
the
medical
field
Print
your
foetus…
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Now
possible
to
print
your
ultrasound…

68. 3D
Prin?ng
serving
the
medical
field
Magic
Arms
Project
(easy
way
to
reprint
parts
while
the
child
body
is
growing)
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An
affordable
exoskeleton
to
assist
disabled
children

69. 3D
Prin?ng
serving
the
medical
field
3-­‐D-­‐Printed
implant
can
replace
a
part
of
Man's
Skull
hjp://www.popsci.com/science/ar?cle/2013-­‐03/get-­‐brand-­‐new-­‐skull-­‐3-­‐d-­‐prin?ng?dom=€&src=SOC
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This
implant
is
mechanically
similar
to
bone
!

70. 3D
Prin?ng
serving
the
medical
field
Print
a
complete
jaw
hjp://www.singularityweblog.com/the-­‐first-­‐3d-­‐printed-­‐jaw-­‐implant/
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It’s
now
possible
to
print
a
full
?tanium
jaw

71. 3D
Prin?ng
serving
the
medical
field
A
printed
ear
to
op?mize
your
audi?on
hjp://mashable.com/2013/05/24/3d-­‐printed-­‐ear-­‐princeton/
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This
ear
can
amplify
your
sense
of
hearing

72. 3D
Prin?ng
serving
the
medical
field
A
light
and
washable
medical
cast
hjp://www.journaldugeek.com/2013/07/01/impression-­‐3d-­‐platre-­‐moderne/
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Forget
uncomfortable
and
heavy
plaster
cast

73. 3D
Prin?ng
serving
the
medical
field
3D
printed
bioresorbable
splint
used
for
first
?me
ever
hjp://www.youtube.com/watch?feature=player_embedded&v=O82nC9ro6Io
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Baby's
Life
Saved
With
Groundbreaking
3-­‐D
Printed
Device
That
Restored
His
Breathing

74. What
about
prin?ng...
…
a
human
organ
?
hjp://www.ted.com/talks/anthony_atala_prin?ng_a_human_kidney.html
,
10:30
to
14:38
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75. What
about
prin?ng...
...
Synthe?c
?ssues
http://sante.lefigaro.fr/actualite/2013/04/08/20198-tissus-biologiques-imprimes-3d
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For
replacing
or
interfacing
with
damaged
human
?ssues

76. Bio
Prin?ng
is
coming
All
cyborgs
?
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Unlimited
#Grays
#Ethics
#Doping
#Everlas?ng
life

77. Bio
Prin?ng
is
coming
Will
you
refuse
to
be
grayed
to
be
as
produc?ve
as
your
co-­‐workers?
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Moore's
Law
applied
to
humans?
#Augmented
Humans

78. President
Barack
Obama
himself…
…men?oned
3D
prin?ng
in
his
state
of
the
Union
speech
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«
3D
prin?ng
has
the
poten?al
to
revolu?onize
the
way
we
make
almost
everything
»

79. President
Barack
Obama
himself…
…
announced
the
crea?on
of
an
agency
dedicated
to
3D
prin?ng
innova?ons
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Na(onal
Addi(ve
Manufacturing
Innova(on
Ins(tute

80. 3D
prin?ng
will
have
an
impact
at
least
as
big
...
…
as
Gutenberg’s
inven?on
of
prin?ng
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81. 3D
prin?ng
will
have
a
great
impact
…
a
deep
poten?al
economic
impact
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Source : McKinsey

82. 3D
prin?ng
will
have
a
great
impact
A
tech
reaching
the
top
of
the
Gartner
Hype
Cycle
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Source : Gartner

83. 3D
prin?ng
will
have
a
great
impact
Con?nuously
more
affordable…
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84. 3D
prin?ng
will
have
a
great
impact
A
great
economic
impact
©HUB
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http://www.academia.edu/4067796/Life-Cycle_Economic_Analysis_of_Distributed_Manufacturing_with_Open-Source_3-D_Printers
According
to
a
study
from
the
Michigan
Technological
University
3D
prin(ng
could
help
families
to
save
up
from
$300
to
$2000/year

85. 3D
prin?ng
will
have
a
great
impact
We
gave
it
a
try
!
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http://www.youtube.com/watch?v=37sESDpfsT4

86. 3D
prin?ng’s
impact
Some
figures
©HUB
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60
000
3D
printers
sell
worldwide
in
2012…
…
twice
the
number
of
year
2011
…
four
(mes
the
number
of
2010
Es(ma(ons
$3,7
billions
in
2015
$6,5
billions
in
2019
Stratasys,
specialized
in
3D
printer
manufacturing,
has
seen
its
capitaliza(on
increase
by
480%

87. 3D
prin?ng’s
impact
Some
figures
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June
2013
Stratasys,
industrial
3D
prin?ng
specialist
bought
Makerbot,
leader
of
the
office
3D
printer
For
$403
millions
!

88. 3D
prin?ng’s
impact
2014,
a
new
step
forward
for
3D
prin?ng
?
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Texte
2009
The
end
of
patent
has
helped
democra?zing
this
new
technology
2014
Selec?ve
Laser
Sintering
(SLS)
entering
the
public
domain
Consequences
Higher
quality
of
the
printed
goods
Drop
of
the
printers
and
materials’
prices

89. 3D
prin?ng’s
impact
So…
A
simple
evolu(on
or
a
great
revolu(on
?
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•
A
transi?on
technology
•
3D
prin?ng
is
s?ll
not
mature
enough
for
a
serious
market
•
Not
yet
able
to
replace
the
whole
industrial
supply
chain
•
Weaknesses
:
material
quality,
low
resolu?on,
fragility
of
the
printed
goods,
s?ll
not
completely
user
friendly
But
:
innova?ons
are
succeeding
and
are
making
3D
prin?ng
always
more
efficient.

90. 3D
prin?ng’s
impact
©HUB
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The
breaking
point
?
When
it’ll
be
cheaper
to
print
your
own
item
rather
than
import
it
from
China
or
any
other
place
where
it
is
made.
So…
A
simple
evolu(on
or
a
great
revolu(on
?

91. A
“Bigger
than
the
web”
revolu?on
?
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Idea
End
UserPrototype Manufacturing Assemblage Distribution Stockage Shop
Transportation Transportation Transportation Transportation Transportation Transportation
3D Printing

92. 3D
prin?ng’s
impact
Key
stakes
1.
3D
prin?ng
has
excited
for
25
years…
But
the
great
evolu?on
is
that
it
is
now
used
to
print
finished
goods
and
not
just
prototypes
2.
It’s
a
technology
which
is
inherent
to
the
ongoing
dematerializa?on
process
3.
It
offers
the
possibility
to
(almost)
anyone
to
personalize
or
to
repair
final
goods
without
having
to
deal
with
tradi?onal
industry.
A
possible
solu?on
to
planned
obsolescence
?
4.
Affordability
:
the
price
of
a
3D
printer
decreased
by
50%
every
year
5.
Ques?ons
concerning
intellectual
property
are
already
striking
6.
3D
prin?ng
does
not
allow
large-­‐scale
produc?on
7.
S?ll
impossible
today
to
use
3D
prin?ng
with
some
specific
materials
(wood
etc.)
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But
it
is
just
a
ma>er
of
(me...

93. To
conclude
...
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•

94. Download
these
slides
Download
these
slides
www.hubins?tute.com/reports
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•

95. Check
our
latest
reports...
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96. 3D
prin(ng
is
complicated…
but
some
sites
are
here
to
help!
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rights
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hjp://www.aniwaa.com/
Learn
about
3D
prin?ng
and
compare
3D
prin?ng
products.
•
Aniwaa
seeks
to
provide
basic
informa?on
about
3D
prin?ng
and
offers
simple
comparison
engines
for
3D
printers,
3D
scanners,
and
3D
soyware.
•
Aniwaa
helps
you
understand
how
3D
prin?ng
works
and
strive
to
use
basic
terminology
and
explana?ons
to
provide
a
comprehensive
overview
of
the
3D
prin?ng
ecosystem.
•
Their
unique
comparison
engines,
covering
all
the
products
of
the
3D
prin?ng
ecosystem,
set
them
apart
from
many
other
3D
prin?ng
sites.

97. HUB
Ins(tute
-­‐
Digital
Think
Tank
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Vincent
Ducrey
Digital communication expert
Email : vincent.ducrey@hubinstitute.com
Twitter : http://www.twitter.com/vincent_ducrey
Linkedin : http://fr.linkedin.com/in/vincentducrey
Emmanuel
Vivier
Digital marketing expert
Email : emmanuel.vivier@hubinstitute.com
Twitter : http://www.twitter.com/emmanuelvivier
Linkedin : http://fr.linkedin.com/in/emmanuelvivier
Téléphone : +33.1.77.10.69.04
Adresse : 51 rue François 1er - 75008 Paris France