Mercredi 8 et jeudi 9 octobre se tenait la 5ème édition du HUBFORUM. Un rendez-vous annuel pour networking, mais aussi pour faire un état des lieux des meilleurs pratiques digitales de l’années pour tirer vers le haut son business. Cette année le sujet était « Connect, Transform or Die ». Pour revivre le HUBFORUM Paris 2014, l’équipe du HUB Institute vous invite à retrouver les meilleurs moments à travers les présentations et dans le replay : http://www.hubinstitute.com/replay-integral-du-hubforum-paris-2014/

2. CAMPAIGNS ON
6
CONTINENTS
14M
NEW SHAZAM’ERS
EVERY MONTH
100M
MAU
USERS
15 BILLION SHAZAMS
AND COUNTING OF THE WORLD’S
SALES 7%
DIGITAL MUSIC
2
MILLION GLOBAL USERS
20MM
SHAZAMS
EVERY DAY
650+
CAMPAIGNS
© 2014 Shazam Entertainment | Source: Shazam internal data and comScore data

3. TIME SPENT PER WEEK
35 hours
TV
14 hours
Radio
42 hours
Mobile
6.5 hours  150x per day
Online
0.3 hours
Cinema
© 2014 Shazam Entertainment | Source: Nielsen & Google
 89% of internet browsing
3

4. SMART PHONE PENETRATION
A GLOBAL TOP 10 APP
HOW DO YOU
REACH
YOUR CONSUMER?

5. United Kingdom
Australia
Spain
Canada
United States
Germany
France
Italy
Mexico
South Africa
Argentina
Turkey
Brazil
Indonesia
18%
33%
40%
44%
48%
47%
62%
65%
65%
72%
75%
81%
81%
85%
SMART PHONE PENETRATION
© 2014 Shazam Entertainment | Source: Google Mobile Study, A18-44 5

6. THE SMARTPHONE
is changing habits
&
unearthing a world of
possibilities!

7. TV DIVIDED ATTENTION
84% of TV viewers use a smartphone or tablet while watching TV
53% of consumers with tablets or smartphones have engaged in
mobile-based activity related to what they're watching on TV
20% of audiences on tablets and 13% on smart phones have made a
purchase on their device after seeing a product advertised on TV
© 2014 Shazam Entertainment | Source: Nielsen, Google, Business Insider 7

8. Consumers are
‘Running
Mission Control’

9. SHAZAM CALL-TO-ACTION
© 2014 Shazam Entertainment 9

10. SHAZAMING DRIVEN BY TV ADS
Songs used in commercials capture our users attention, prompting them to Shazam organically
“Rather Be”
Clean Bandit
180K SHAZAMS
“Don't”
Ed Sheeran
147K SHAZAMS
“Walk this way”
Mø
13K SHAZAMS
“Changes”
Faul & Wad Ad & PNAU
140K SHAZAMS
“Happy”
Pharrell Williams
52K SHAZAMS
“Somewhere only we know”
Lily Allen
115K SHAZAMS
“it’s you”
FCL
8K SHAZAMS
“This head I hold”
Electric Guest
17K SHAZAMS
“Word Up”
Cameo
25K SHAZAMS
“Locked out of heaven”
Bruno Mars
17K SHAZAMS
© 2014 Shazam Entertainment | Source: Internal data, Nov 2013 – Oct 2014

11. SHAZAM - Peugeot
© 2014 Shazam Entertainment 11

12. SHAZAM RESULTS STYLES
© 2014 Shazam Entertainment 12

13. FACEBOOK POSTING/FEEDS
MUSIC DOWNLOADS
CANNED TWEETS
GLOBAL COUNTDOWNS
13
DIRECT TO DEVICE DOWNLOADS
INTSAGRAM INTEGRATION
INTERACTIVE MAPS
TAP-TO-CALL
YOUTUBE PLAYLISTS
IMAGE CREATE & SHARE
TAP TO DOWNLOAD
3D PANORAMAS
IN-APP GAMES
DIRECT VIDEO PLAYS
TWITTER POSTING/FEEDS
SPONSORED PLAYLISTS
CONTESTS & SWEEPS
SOCIAL SHARING
DEVICE GEOLOCATION
APP DOWNLOADS
STORE LOCATOR
SCAVENGER HUNTS 3D SPACE INTERACTION
INTERACTIVE PUZZLES
CREATIVE POSSIBILITIES
© 2014 Shazam Entertainment

14. 14
AD IMPACT 3X ENGAGEMENT
of viewers who Shazam an
ad engage with the brand
vs. 23% of those that don’t
© 2014 Shazam Entertainment | Source: Frank N. Maggid Associates, Inc.

15. Shazam Enabling Your TVC
Keeping Commercial Viewers Engaged Beyond the Standard 30-second Spot
Active Attention
:30 Television Commercial
Passive Attention
Measure Engagement
+XX sec
Over XXK Shazams
© 2014 Shazam Entertainment Source: 24 seconds represents average time spent with the Jeep campaign.17

16. Shazams
Media Plan Investment
Measure Engagement
Measure your media plan vs. Engagement
© 2014 Shazam Entertainment 3
12.0
9.0
6.0
3.0
0.0
13,750
11,000
8,250
5,500
2,750
11-May-14 13-May-14 15-May-14 17-May-14 19-May-14 21-May-14 23-May-14 25-May-14 27-May-14 29-May-14 31-May-14 02-Jun-14 04-Jun-14 06-Jun-14 08-Jun-14 10-Jun-14 12-Jun-14 14-Jun-14
For the duration of the campaign, Shazam activity mirrored GRP levels by day,
proving a positive correlation between GRP levels and Shazams
Source: Shazams based on Shazam internal counts. GRP’s from Nielsen AdViews, Jeep Trucks CTA creative, May-June 2014.

17. Measure Engagement
TV Plan Deep dive
DAY TOTAL SHAZAMS TOTAL GRP’s SHAZAMS/GRP % INDEX
11-May-14 3,019 3.5 151
12-May-14 10,535 8.1 226
13-May-14 8,546 11.3 132
14-May-14 8,497 10.6 140
15-May-14 599 1.2 85
16-May-14 687 1.9 64
17-May-14 1,083 2.5 75
18-May-14 3,311 3.2 180
19-May-14 3,295 4.7 121
20-May-14 3,094 8.5 63
21-May-14 4,993 6.6 132
22-May-14 1,181 3.1 65
23-May-14 1,087 3.4 55
24-May-14 1,552 4.1 65
25-May-14 4,549 6.3 127
26-May-14 671 2.1 55
27-May-14 3,352 5.8 101
28-May-14 1,202 1.8 118
1st Half Total 61,253 88.8
DAY
TOTAL
SHAZAMS
TOTAL GRP’s
SHAZAMS/GRP %
29-May-14 1,247 2.5 87
30-May-14 1,021 2.1 84
31-May-14 1,531 4.0 67
01-Jun-14 2,047 4.6 77
02-Jun-14 1,397 4.0 61
03-Jun-14 1,725 4.5 67
04-Jun-14 1,852 3.8 85
05-Jun-14 1,568 4.0 68
06-Jun-14 1,334 2.7 86
07-Jun-14 1,760 5.6 55
08-Jun-14 2,697 6.8 69
09-Jun-14 1,424 2.5 98
10-Jun-14 640 1.7 64
11-Jun-14 574 1.2 83
12-Jun-14 920 2.4 68
13-Jun-14 1,205 3.5 61
14-Jun-14 574 1.9 51
15-Jun-14 840 2.7 55
2nd Half Total 24,356 60.4
403 Shazams per GRP
• A decline in GRPs resulted in a decline in Shazams for the
second half of the campaign
• Shazams declined faster than GRPs because of the weight of
activity during the NBA Playoffs
Source: Shazams based on Shazam internal counts. GRP’s from Nielsen AdViews, Jeep Trucks CTA creative, May-June 2014.
INDEX
690 Shazams per GRP
• 7 of 10 over-indexing days were driven by the NBA
Playoffs on TNT
• The other 3 days were driven by America’s Got Talent on
NBC, BET’s Movie of the week, and various programming
on TV1
© 2014 Shazam Entertainment 4

18. Measure Engagement
Industry Benchmarking
17 Campaigns Across 4 Countries
Shazam’d Over 1MM Times
231,166
153,830
134,165
Tags
98,663
91,005
48,233
38,411
38,320
37,624
34,318
33,559
19,540
16,805
7,721
6,803
5,788
1,643
CAMPAIGN 1
CAMPAIGN 2
CAMPAIGN 3
CAMPAIGN 4
CAMPAIGN 5
CAMPAIGN 6
CAMPAIGN 7
CAMPAIGN 8
CAMPAIGN 9
CAMPAIGN 10
CAMPAIGN 11
CAMPAIGN 12
CAMPAIGN 13
CAMPAIGN 14
CAMPAIGN 15
CAMPAIGN 16
CAMPAIGN 17
72% 28%
4%
Unique Tagger % Composition
37% 36%
10%
2%
13-17 18-24 25-34 35-44 45-54
© 2014 Shazam Entertainment 2

19. 99,457
Measure Engagement
Birds View
Brand Activity 5/11/14 - 6/30/14
22,490
6,489
2,581
Shazams
Online Searches
Tweets
Facebook
Actions
Shazam generated over 3X more brand interaction than Search,
Twitter, and Facebook combined
© 2014 Shazam Entertainment Source: Shazams based on Shazam internal counts. Online searches, Tweets, and Facebook Shares: iSpot Jeep Dashboard, 5/11/14-6/30/14.19