로아컨설팅이 매년 1분기에 발행예정인 Vertical Platform Trend Report입니다. 2013년 주요 분야 별 Vertical Platform Trend는 어떻게 전개될까요? 1탄은 Media/Content, Social, Big Data 영역을 살펴봅니다.

1. 2013 roa consuiting, inc.
Vertical Platform
Social / media & contents / big data

2. roa consuiting, inc.
Table of Contents
A . Top 3 Issues for Media & Contents 2013
B . Top 3 Issues for Social Network 2013
C . Top 3 Issues for big data 2013
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A . Top 3 Issues for Media & Contents 2013
1
Streaming Everything for Asset-Light Generation
2
Context-based Recommendation for Intelligent Passive User
3
social Media is the kingmaker
Figure1 –Top 3 Issues for Media & Contents in 2013
Source : ROA Consulting
1 Streaming Everything for Asset-Light Generation
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4. roa consuiting, inc.
rs sic ue
use x mu t iss
d xbo
pai nex
5 Mil
1 Mil
2011 2012
Figure2 – Streaming
Source : ROA Consulting
2 Context-based Recommendation for Intelligent Passive User
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Context-Based Intelligent Passive
Recommendation? Users?
songza
HABU
Figure3–
Context-based
Recommendation
Source :
ROA Consulting
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3 Social Media is the Kingmaker !
Figure4–
Social Media 1. Social Media is the Kingmaker !
Kingmaker
Source :
ROA Consulting
2. Contents Holders Have Failed !
3. User is the King ! UGCs are King`s Word
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7. roa consuiting, inc.
B . Top 3 Issues for Social Network 2013
1
Dominant sns, Mobile Risk
2
Promising Sns, social-Driven & Content-driven Network
3
Next content Format, video blog
Figure5– Top 3 Issues for Social Network in 2013
Source : ROA Consulting
1 Dominant sns, Mobile Risk
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Figure6 – Facebook
Source : ROA Consulting
2 Promising SNS, Social-Driven & Content-Driven Network
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" Relationship "
stranger closer network
social-driven
"user`s need "
content-driven
Figure7 – SNS Business model Source : ROA Consulting
3 Next Content Format, Video blog
Figure8 – user-generated
Video contents
Source :
ROA Consulting
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Figure9 – blog
contents
Source :
ROA Consulting
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11. roa consuiting, inc.
C . Top 3 Issues for big Data 2013
1
Big data
2
big data context Aware
3
big data
Figure10– Top 3 Issues for Big Data in 2013
Source : ROA Consulting
1 Big data
Big data Benefits
Big data consumption
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Big data Benefits
51 %
36 %
27 %
24 %
20 %
11 %
6%
Big data consumption
1 2 3 4 Figure11–
BIg data
Source :
Economist Intelligence Unit, ROA Consulting
2 big data context aware
Information Flood
Search & Recommend
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Sensing Data
Spread of Context Aware Servies
information flood Search & Recommend
Numbers of App on Google play
Sensing Data
2009
2010
2011
2012
Spread of Context Aware servies
Numbers of Twitts per day
2008
2012
Figure12–
Source : Google, Twitter, ROA Consulting
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3 big data
Velocity of Data
Real Time & In Memory Computing
Velocity of data
Big Data Opportunity Heat Map by Industry
Very hot
hot
Moderate
Low
Very Low
Source: Gartner, October 2012
Real time
in Memory computing
Figure13–
Source: Gartner, October 2012 Source :
Gartner(July 2012, October 2012), ROA Consulting
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