In this age of digital transformation, the speed of business propels at breakneck pace. Thirty years ago, companies moved much slower, akin to a Class-II whitewater rapid. The executives at the helm of the lead boat negotiated the rapids dragging everyone else behind in another boat. Support functions and many individuals definitely didn’t have a place in the lead boat, but it didn’t matter much, as the convoy still succeeded moving at a manageable pace. But today, companies demand agility, responsiveness, and foresight as they traverse dangerous Class-VI rapids. Insufficient or ineffective communication fostered or hindered by Relevancy of individuals and Teams across all disciplines leaves your organization perched precariously on the edge of a major crisis, potentially provoking financial catastrophe, deteriorating customer loyalty, and brand presence. Damage comes in more insidious forms as well, including the repercussions of ineffective production and communication, or the cancer of a toxic organizational culture. Despite these treacherous waters, we are still often not asked to be part of the lead boat. Pat Bodin, the best-selling author of Get in the Boat: A Journey to Relevance, will discuss organizational relevance and actionable items to give you the opportunity to earn a seat in the lead boat. Impacts of Organizational Relevance include: For the Individual: Elevates their awareness of the needs of all groups within the organization Broadens their visibility to the core operations in support of its’ needs Creates improved job satisfaction and belonging For the Organization: Strengthens the working relationships across all disciplines and improves retention Fosters Talent Development Drives performance through common focus between individuals and groups

1. Organizational
Relevance™
“Provides a concise and
holistic approach to
break the bonds of
corporate role
categorization and
expand one’s relevance
and impact to every part
of your company.”

2. Organizational
Relevance™
#InTheBoat
The Key to Being Heard

3. #InTheBoat
No Seat at the Table
Strategic Misalignment
Reactive v Proactive
Unfocused Leadership
Symptoms of Irrelevance
Project Failures
Lack of Plan
Dysfunctional Communication
Driven by the Wrong Motivators
Symptoms of Irrelevance

4. 8 PRINCIPLES
OF RELEVANCE
Connect the Dots: Connect your value to your organization’s
purpose.
Overcome the Illusion: Invest your time in areas that maximize
relevance.
Stop Chasing Symptoms: Get to the root of the problem
Grasp Organizational Roles: See the deeper architecture
See the Big Picture: Direct your focus and vision
Align with Objectives: Cooperate with organizational goals
Proving Business Value/Realizing Relevance: Develop
solution-focused mindset
Elevate Your Communication: Use your words to create and
sustain relevance
#InTheBoat

5. Connecting the Dots

6. Focus on the Experience
not just the outcome
Hint: Not the same thing
(https://withrove.com/navigating-digital-innovations)

7. Action Item
#InTheBoat
Take an example from your
business and identity:
Ø What the experience your customer
is currently having?
Ø How is that accomplished?

8. Cross Domain
DeepDomain
T-Shape Contribution
#InTheBoat
Overcome
the Illusion

9. #InTheBoat
T-Shaped
Contribution

10. Action Item
#InTheBoat
Ø Learn how to tell a better story
Ø Understand your organization’s
business
Ø Increase knowledge of
psychology
Ø Develop related skills to
increase impact

11. Stop Chasing
Symptoms

12. #InTheBoat
Surviving
the Rapids!

13. Action Item
#InTheBoat
Ø Use the 5 Whys to determine
root cause
Ø Navigate symptoms to eliminate
false signals

14. Grasp Org Roles

15. Action Item
#InTheBoat
Ø What is your vision?
Ø What is the vision of your
organization?
Ø Is your vision aligned to the
needs of the organization?

16. See the Big Picture

17. Action Item
#InTheBoat
Ø Review annual report/10-K
Ø Compare annual report of next
largest competitor

18. Align with Objectives

19. Action Item
#InTheBoat
Ø Whiteboard your project
Ø Does your project impact
company goals/initiatives?
Ø Does your project eliminate or
reduce an organizational risk?
Ø Know how and why, be ready to
share value

20. Proving Business
Value

21. Action Item
#InTheBoat
Ø Pick an organizational process
Ø Connect the dots
Ø Find a way to add your unique
value

22. Elevate
Communication

23. Action Item
#InTheBoat
Ø Learn how to communicate with
resonance
Ø Ask, “What does a good day
look like for you?”
Ø Execute on the pain/gain
learned

24. Questions?
#InTheBoat

25. Print and digital copies of
Get in the Boat available on
Amazon.com
Bulk discount orders available at
intheboat.com
#InTheBoat