use and protection of Intellectual Property In online Business
1. Use and Protection Of
Intellectual Property in Online
Business
E-COMMERCE
PRESENTED BY;
HUMA RASHID
2.
3. Topics to be covered:
• Intellectual property
• Intellectual Property protection
• Intellectual Property For Online Business Owners
• Protection of online business Intellectual Property
• Example
• Why IP Protection?
• Conclusion
4. • A property that arises from the human intellect
• A product of human creation
• Intellectual property can be primarily categorized into ;
Industrial property,
Copyright, includes artistic and literary work
6. Physical matter that is the product of an idea or concept for
commercial purposes.
Industrial property deals inventions (patents), trademarks,
industrial designs and models and designations of origin
7. • According to the World Intellectual Property Organization;
IP is creations of the mind — inventions, literary and artistic
works, symbols, names, images, and designs used in commerce.
IP includes but is not limited to proprietary formulas and ideas,
inventions (products and processes), industrial designs, and
geographic indications of source, as well as literary and artistic
works such as novels, films, music, architectural designs and
web pages
9. Major Types of IP
Functional &Technical
Invention
Purely ArtisticWork
A symbol, logo,word,
sound, color etc.
10. COPYRIGHTS:
• It is a right which Grants protection to the unique
expression of Ideas not the idea itself..
• Copyrights protect the content of both websites and the
material transmitted over those websites
12. PATENTS:
• A right granted by Government to prevent others from
selling, making, one’s invention
• For a time period of 20 years
• Patents protect the functionality of the software and the
methods underlying much of E-Commerce.
13. What to Patent?
Invention which is New, useful and pertains to pertain
able subject matter;
• Man made
• Process or method
• Designs
• Structures
• Software programs
14. TRADEMARK:
• A symbol, logo, word, sound, color, design, or other device
that is used to identify a business or a product in
commerce.
• Trademarks protect the valuable symbols and phrases that
distinguishes businesses and increase loyalty
16. Intellectual Property For Online Business
Owners:
• BRAND
• WEBSITE’S INTELLECTUAL PROPERTY
• E-commerce systems, search engines
• Software, including the text-based HTML code used in websites
• website design
• Creative website content
• Databases
• Business names, logos, product names, domain names
• Computer-generated graphic symbols, screen displays, graphic user interfaces
• Hidden aspects of your website
17. PROTECTING YOUR BRAND
• Officially form your business through
your local State offices
• Submit for a Federal and/or State
registered trademark
• Place copyright notices on your work
and file with the Copyright Office
Brand is what
people see,
think, and feel
about you.
18. PROTECTING YOUR SITE’S
INTELLECTUAL PROPERTY
• E-commerce systems, search engines or other technical Internet
tools may be protected by patents or utility models;
• Software, including the text-based HTML code used in websites, can be
protected by copyright and/or patents, depending on the national law;
• The website design is likely to be protected by copyright;
• Business names, logos, product names, domain names and
other signs posted on the website may be protected as trademarks;
• Databases can be protected by copyright or by sui generis database
laws
19. Continue…
• Creative website content, such as written material,
photographs, graphics, music and videos, may be protected by
copyright;
• Computer-generated graphic symbols, screen displays, graphic
user interfaces (GUIs) and evenWebPages may be protected by
industrial design law;
• Hidden aspects of the website (such as confidential graphics,
source code, object code, algorithms, programs or other
technical descriptions, data flow charts, logic flow charts, user
manuals, data structures, and database contents) can be
protected by trade secret law.
20. Example:
• Amazon.com was granted a patent to protect its 'one-click'
technology
• Priceline.com was granted a patent for the business model
surrounding its reverse auction web site
21. Example:
• All content included in or made available through any
Amazon Service, such as text, graphics, logos, button icons,
images, audio clips, digital downloads, data compilations,
and software is the property of Amazon or its content
suppliers and protected by United States and international
copyright laws.
24. CONCLUSION:
Intellectual property rights are a business asset,
and are often the most valuable business asset. Any
business presently trading or considering trading on
the internet needs to check what intellectual
property rights it owns and ensure that it is fully
protected.
Editor's Notes
software, designs, documentation or technical writing, software scripts, user interface materials, schematics, artwork, web site designs, music, photos, etc are copy rightable
patents: Some of the most successful E-Commerce companies have used patents for business methods and “low-tech” inventions.
1. The formation itself puts the governmental bodies on notice that you are engaging in a business practice. Through formation procedures the name of your business can be protected from use by other businesses in your jurisdictions. 2. protect your name, brand, logo, slogans, and other intellectual property identifiers by submitting for a trademark.
A trademark will protect your brand from use by others in your specific business area, Example
a trademark will protect your logo in the blog community from use by another blogger. If someone else online began to use your logo to sell goods online, you, as the trademark holder, can legally stop them. 3. the products and content you produce is not subjected to trademark.
This falls under copyright at moment of creation.
Many parts of the website may be protected by different types of intellectual property (IP) rights. For example:
3. Hidden aspects of the website (such as confidential graphics, source code, object code, algorithms, programs or other technical descriptions, data flow charts, logic flow charts, user manuals, data structures, and database contents) can be protected by trade secret law, as long as they are not disclosed to the public and you have taken reasonable steps to keep them secret.
1. Another option is to use watermarks that embed copyright information into the digital content itself. For example, a music file might be watermarked by using a few bits of some music samples to encode ownership information.
For many businesses, intellectual property protects more than just an idea or a concept – it protects genuine business assets that may be integral to the core services of the business and overall long-term viability.
Intellectual property can consist of many different areas, from logos and corporate identity through to products, services and processes that differentiate your business offering. It’s when these ideas are used without permission that an organisation can suffer. Almost all businesses have undoubtedly benefited from the internet, where products, services and marketing communications can reach vast audiences at relatively low costs - but this has also increased the chances of intellectual property theft. Companies of all sizes are at risk of having their unique ideas, products or services infringed upon, even if they are on the other side of the world, making intellectual property protection more important than ever. It is important to keep ur idea and to protect business growth
