The document discusses the tourism industry in Vietnam. It notes that Vietnam has great potential for tourism development and could become one of Asia's most visited countries by 2020. While international tourists declined in 2010 due to the economic crisis, domestic tourism increased. Tourism contributes significantly to Vietnam's economy, generating billions in revenue and hundreds of thousands of jobs. The government and private enterprises have invested billions into developing tourism infrastructure. Vietnam has been successful in attracting foreign investment into its tourism sector.