Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Brand Strategy Director at Pereira & O'Dell
Industry
Advertising / Marketing / PR
Website
http://www.sfheat.com
About
Brand strategist acting as a thinker, problem solver, and storyteller for a wide variety of brands.
[EA, Acura, Activision, Google, JetBlue, Pedigree, Wells Fargo, and Jimmy Dean]
What I've Learned:
+ The best brands view media as the space between an idea and their audience.
+ People don't buy what you do, they buy WHY you do it.
+ Understanding people as an audience of your brand (not just consumers of your products) drives new ways to engage - and story telling that speaks to them.
+ When telling stories... don't interrupt your audience, do something that interests them (entertain them, solve a problem, or help them to express themselves).
+ Brands that "get it" win.
Tags
marketing
branding
advertising
how-to
heritage
case study
coke
coca-cola
See more
- Presentations
- Documents
- Infographics
Storytelling for the Professional
Rob Clark
•
8 years ago
Awareness fallacy
Mark Lester
•
13 years ago
Video killed the radio star, marketing in the infinite environment
Mathew Sweezey
•
8 years ago
How to Obsess the Customer Experience
Edward Cotton
•
8 years ago
Digital Strategy 101
Bud Caddell
•
10 years ago
Straight Outta Consciousness: Virtues of positive living as told via Ice Cube’s “It was a good day”
Mike Peditto
•
8 years ago
Havas_SE_2013_Trends
Havas Sports & Entertainment
•
11 years ago
SXSW 2014 Workshop - Pimp your pitch learn visual storytelling
salomon dayan
•
10 years ago
Explain Digital Strategy To Your Mum
Amber Horsburgh
•
10 years ago
A Certain Tone of Action - Folksy Summer School August 2013
John V Willshire
•
10 years ago
How to Create Computer-Free Digital Experiences (Planningness 2013)
Vladimir Pick
•
10 years ago
Why planners and creatives should become best friends
Boondoggle
•
13 years ago
Structured Ideation and Design Thinking
gaylecurtis
•
14 years ago
Virgin America values one-sheeter
Mike Peditto
•
12 years ago