3. Brand image goals:
“fun and alive,
naturally beautiful,
daring and confident”
Challenges:
face a tough competition
with other brands that sell
similar products.
6. Pinterest
Youtube:
Upload teaching videos
of surfing, snowboarding,
swimming, etc.
Hold a contest asking
consumers to upload their
own videos related with
Roxy.
7. Google AdWords campaign
Keywords:
surfing, snowboard, swimwear
and X-sports
Ad copy :
“Find your Roxy-style suit for
surfing, snowboarding,
swimwear and X-sports!”
"Wear like a Roxy girl: surfing,
snowboarding, swimwear and X-
sports."
8. Create an app:
Provide information
about product,
advertisement,
promotion, events,
blogs, etc.