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@hunterterrito | Xdesign, Inc.
THESLIPPERYSOCIALMEDIASLOPE
Today our audience is simply and
relentlessly rejecting media and brand
marketers that fail to fit into their
increasingly interconnect digital lifestyles.
*Rick Mathieson, The On-Demand Brand
United Nations Cyber School Bus Document
Average time it took to reach 50 million users:
RADIO-38YEARS
TELEVISION-13YEARS
INTERNET-4YEARS
SOCIALMEDIA-9MONTHS
United Nations Cyber School Bus Document
It’s the first place we look. It’s the first
place everybody looks for everything.
*Luke Sullivan, Hey Whipple Squeeze This
LET’SGET
STARTED...
The most important part of the
process is to begin.
*Jason Fried, ReWork
PROGRESSOVER
PERFECTION
The show doesn’t go on because we’re
ready; it goes on because it’s 11:30.
*Andy Samberg, Saturday Night Live
MOMENTUM
FUELS
MOTIVATION Jason Fried: ReWork
1. BECOMEASOURCEOFTRUST
2.BUILDYOURAUDIENCE
3.EMULATECHEFS
4.CHOOSEYOURCHANNEL
5.DON’TBEA17YEAROLDBOY
YouTube.com
WHY?
YouTube.com
#2SEARCH
ENGINEINTHE
WORLD
YouTube.com
100HOURSOF
VIDEOUPLOADED
EVERYMINUTE
Geek.com
OVERTHREE
BILLIONVIEWS
PERDAY
YouTube.com
HOW?
YouTube.com
WHY?
OVER500
MILLIONUSERS
Shift Digital
50%LOGIN
EVERYDAY
Shift Digital
30%HAVEAN
INCOMEGREATER
THAN$100,000Shift Digital
YouTube.com
HOW?
HUMANSLIKE
DEALINGWITH
HUMANS
YouTube.com
WHY?
IT’STHEMOST
DOWNLOADED
APP ITEssentials.me
ONEOFEVERY5
WEBPAGEVIEWS
ISFACEBOOK ZDNet.com
150MILLION
DAILYUSERS...
Constant Contact
...HALFOFTHEM
AREONTHEIR
MOBILEDEVICEConstant Contact
YouTube.com
HOW?
Making connections, creating and
continuing meaningful interaction wih
people whether in person or in the digital
landscape is the only reason we are here.
Remember that.
*Gary Vaynerchuk
@hunterterrito | Xdesign, Inc.
THESLIPPERYSOCIALMEDIASLOPE

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The Slippery Social Media Slope - SPPA 9-4-2013