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Social Media Strategies for Non-Profits

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Rhonda Hurwitz
Rhonda Hurwitz

A presentation showing the latest trends in social media, and how non profit organizations can be more effective and engaging.Includes examples of non-profits who have transitioned to Timeline, use Pinterest, Twitter, Facebook, You Tube, etc.

BusinessTechnologyNews & Politics
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THE FRESH INTELLIGENCE ROUNDTABLE SERIES Social Media for the Non-Profit March 7, 2012 www.341studios.com
Agenda: • Where to Begin • Tools: What’s New? • Best Practices/Common Mistakes o Livestrong o Nature Conservancy o … and more • How To Connect the Dots • Questions/Handout www.341studios.com
THE FRESH INTELLIGENCE ROUNDTABLE SERIES 2012 Social Media Landscape… www.341studios.com
THE FRESH INTELLIGENCE ROUNDTABLE SERIES 2012 Social Media Landscape… www.341studios.com
How Non-Profits Do Social Media •#1 Facebook • #2 Twitter • #3 YouTube • #4 Flickr • … Blog (pssst…about Google+) www.341studios.com
Social Networking: How We Spend Time … Jan 2012: 408 min. on Facebook, 3 min. on G+ 450 400 350 300 250 200 150 100 50 0 • For now, “G+” and “+1” is for SEARCH … add the “+1” button to your content, start to engage on Google+
Social Media: Best Practices • Have a Plan •Be Engaging • Connect the Dots • … Then Measure www.341studios.com
What Motivates People? • What do People Care About? www.341studios.com
Nature Conservancy: Great Example www.341studios.com
More Facebook Examples: www.341studios.com
Twitter Example: American Red Cross •“Thanks …” • One-to-one conversations, not broadcast • RT’s, @ replies, and # …. www.341studios.com
Connecting the Dots: Nature Conservancy www.341studios.com
Timeline for Brands Cover photo, snapshot of brand & interest, message, 12 apps, info, etc. www.341studios.com
Timeline for Brands Hover over post, use pencil icon to pin a post to the top of your page. Lots of engagement, upcoming event news, anything you want to stay front and center. www.341studios.com
Timeline for Brands Make a post stand out! Hover, use star to highlight and widen a post. www.341studios.com
Timeline for Brands Call to Action! www.341studios.com
• Break down your offering into boards: o Museums by exhibit o Performing arts by performance o Zoos &aquariums by species o Universities by program / student life / sports / specialties o Etc. • Adjust settings and open up a board to allow others to pin their experiences with your brand. www.341studios.com
Facebook Insights Edgerank: Engagement Matters www.341studios.com
Connect With Us! Join our Facebook page, sign up for our RSS feeds for Blogs Sign up for our roundtables Fill out our survey Request a quote Eat our scones! www.341studios.com
Additional Resources •Beth Kantor: •Social Media Expert •Non-Profits •Blog, Twitter, Facebook, Pinterest Lisa Schneider: www.likemkg.com lisa@likemkg.com 203.858.1756 Rhonda Hurwitz: www.shemeansbusiness.wordpress.com rhondahurwitz1@gmail.com 914.645.8449 www.341studios.com

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Social Media Strategies for Non-Profits

  • 1.
  • 2. THE FRESH INTELLIGENCE ROUNDTABLE SERIES Social Media for the Non-Profit March 7, 2012 www.341studios.com
  • 3. Agenda: • Where to Begin • Tools: What’s New? • Best Practices/Common Mistakes o Livestrong o Nature Conservancy o … and more • How To Connect the Dots • Questions/Handout www.341studios.com
  • 4. THE FRESH INTELLIGENCE ROUNDTABLE SERIES 2012 Social Media Landscape… www.341studios.com
  • 5. THE FRESH INTELLIGENCE ROUNDTABLE SERIES 2012 Social Media Landscape… www.341studios.com
  • 6. How Non-Profits Do Social Media •#1 Facebook • #2 Twitter • #3 YouTube • #4 Flickr • … Blog (pssst…about Google+) www.341studios.com
  • 7. Social Networking: How We Spend Time … Jan 2012: 408 min. on Facebook, 3 min. on G+ 450 400 350 300 250 200 150 100 50 0 • For now, “G+” and “+1” is for SEARCH … add the “+1” button to your content, start to engage on Google+
  • 8.
  • 9. Social Media: Best Practices • Have a Plan •Be Engaging • Connect the Dots • … Then Measure www.341studios.com
  • 10. What Motivates People? • What do People Care About? www.341studios.com
  • 11. Nature Conservancy: Great Example www.341studios.com
  • 13. Twitter Example: American Red Cross •“Thanks …” • One-to-one conversations, not broadcast • RT’s, @ replies, and # …. www.341studios.com
  • 14. Connecting the Dots: Nature Conservancy www.341studios.com
  • 15. Timeline for Brands Cover photo, snapshot of brand & interest, message, 12 apps, info, etc. www.341studios.com
  • 16. Timeline for Brands Hover over post, use pencil icon to pin a post to the top of your page. Lots of engagement, upcoming event news, anything you want to stay front and center. www.341studios.com
  • 17. Timeline for Brands Make a post stand out! Hover, use star to highlight and widen a post. www.341studios.com
  • 18. Timeline for Brands Call to Action! www.341studios.com
  • 19. • Break down your offering into boards: o Museums by exhibit o Performing arts by performance o Zoos &aquariums by species o Universities by program / student life / sports / specialties o Etc. • Adjust settings and open up a board to allow others to pin their experiences with your brand. www.341studios.com
  • 21. Connect With Us! Join our Facebook page, sign up for our RSS feeds for Blogs Sign up for our roundtables Fill out our survey Request a quote Eat our scones! www.341studios.com
  • 22. Additional Resources •Beth Kantor: •Social Media Expert •Non-Profits •Blog, Twitter, Facebook, Pinterest Lisa Schneider: www.likemkg.com lisa@likemkg.com 203.858.1756 Rhonda Hurwitz: www.shemeansbusiness.wordpress.com rhondahurwitz1@gmail.com 914.645.8449 www.341studios.com