Gamification Tools and Resources presentation given at DevLearn 2012.

1. GAMIFICATION TOOLS
AND RESOURCES
Alicia Sanchez
Czarina Games
Kris Rockwell
Hybrid Learning Systems

2. Dr. Alicia Sanchez
@gamesczar
aliciadsanchez@gmail.com
www.czarinagames.com

3. WHAT IS
GAMIFICATION? techniques, game
Gamification is the use of game design
thinking and game mechanics to enhance non-game
contexts. Typically gamification applies to non-game
applications and processes, in order to encourage people to
adopt them, or to influence how they are used. Gamification
works by making technology more engaging, by encouraging
users to engage in desired behaviors, by showing a path to
mastery and autonomy, by helping to solve problems and not
being a distraction, and by taking advantage of humans'
psychological predisposition to engage in gaming. The
technique can encourage people to perform chores that they
ordinarily consider boring, such as completing surveys,
shopping, filling out tax forms, or reading web sites. Available
data from gamified websites, applications, and processes
indicate potential improvements in areas like user
engagement, ROI, data quality, timeliness, or learning.

4. WHAT GAMIFICATION IS
NOT...
•A video game. Period.
• Video games when used best provide experiences to
people.
• Gamification when best used provides motivation to
participate in a behavior.

5. WHY USE GAMIFICATION?
• Gamification can
• Serve as a motivator for:
• Increased loyalty
• Increased awareness
• Increased participation
• Eliciting a targeted behavior
• By using game characteristics
• Badges
• Achievements
• Rewards

6. ARE PEOPLE REALLY INTO
THIS?
100 242 522 980 1,707 2,830

7. GAMIFICATION CAN...
• Improve Market Research
• Guardian Network
• By 2015 more than 50% of Organizations that manage innovation processes will gamify
those processes
• Gartner Research
• In World of Warcraft, the individual is 20% more productive when working in a
cooperative group instead of playing alone. Wouldn't you love it if everyone on your
work team felt the same way?
• SXSW Keynote

10. ITS NOT REALLY ... NEW

11. • GOLD STARS!!

12. GAMIFICATION?
Top Golf Horse

13. PITFALLS
Thanks Natron Baxter
• Pointsification
• Just adding points
• Zero Sum Games
• For me to win, you must lose
• Artificial Scarcity
• Fixed number of badges, points, the first x get them
• Negative Connotations

14. LOOK OUT FOR
• Diminishing Returns

15. THE RIGHT EQUATION
• What behavior would you like the game to result in/motivate?
• What is the value proposition of your game?
• What behavior does the gameplay actually elicit?
• What do your players want/need/care about?
• What features are you leveraging?
• Score, Badges, Time, Rewards
• Rewards can be many things....
• Badges.....who gives them??? Peers???

16. DESIGN, TOOLS AND
RESOURCES FOR
GAMIFICATION

18. UNDERSTAND GAME
DESIGN
In order to learn how to successfully implement
gamification, it’s crucial understand how games work.

19. PLAY GAMES
Playing games helps you understand how all the
mechanics work together for a successful experience.

20. BUILD GAMES
Want to make a game? Try it!

21. START FROM THE GROUND
UP
http://www.pxleyes.com/images/contests/under%20construction/fullsize/under%20construction_4bf64daac6a9a.jpg

22. START FROM THE GROUND
UP
http://www.pxleyes.com/images/contests/under%20construction/fullsize/under%20construction_4bf64daac6a9a.jpg
Crappy Content + Badges = Crappy Content with Badges

23. START FROM THE GROUND
UP
ike Fuelband

24. START FROM THE GROUND
UP
Game Piece
ike Fuelband

25. START FROM THE GROUND
UP
Scoring Mechanic Game Piece
ike Fuelband

26. START FROM THE GROUND
UP
Scoring Mechanic Game Piece
ike Fuelband Awards

27. START FROM THE GROUND
UP
Scoring Mechanic Game Piece
ike Fuelband Awards
Leaderboards

28. GAMIFICATION TOOLS
Badgeville, the world's first Behavior Platform,
makes it easy for content, commerce and
Badgeville www.badgeville.com enterprise businesses to measure, surface and
influence any high-value user behavior.
Our goal is simple: help web publishers, marketers
and developers grow and engage their
communities. We offer a cost-effective, flexible
Bigdoor www.bigdoor.com and easy to use suite of tools to quickly build
game mechanics into your online experiences and
applications.
Bunchball gives marketers, media sellers and
employers the tools they need to drive high-value
online engagement through gamification.
Bunchball www.bunchball.com Bunchball customers are using Nitro, our industry-
leading gamification platform, to solve a wide
variety of business problems, by encouraging
highly valuable user behavior on their site.
http://enterprise-gamification.com/index.php/blog/4-blog/60-gamification-platform-matrix
Off-the-shelf software for implementation.

29. MOZILLA OPEN BADGES
www.openbadges.org

30. HOW IT WORKS
Do Something Get a Badge
Put it in your Backpack

31. MOZILLA INFRASTRUCTURE

32. MOZILLA ISSUER

33. MOZILLA EARNER

34. MOZILLA DISPLAYER

35. IT’S OPEN SOURCE

36. WHY USE DIGITAL BADGES?
Metadata
• From Openbadges.org
• who issued the badge
• the issue date
• how the badge was earned
• hyperlinks back to artifacts, documents, or testimonials demonstrating the
work that lead to earning the badge
• authentication back to issuer
This supporting data reduces the risk of gaming the system (e.g., illegitimately
copying badges and putting them on your site) and builds in an implicit
validation system. The metadata may vary based on the particular skill,
assessment and issuer.

37. WHY USE DIGITAL BADGES?
The open badge infrastructure:
• Supports the issuing, collection, and display of badges
• Allows learners to tie badges to their identity, and carry their badges with them
wherever they go
• Displays their badges to the audiences they care about -- peers, employers, or
other institutions
• Allows learners to group, sort and manage their badges, and set privacy controls
• Is open and decentralized, to support badges from multiple sources
• Enables display across multiple sites

38. WHY USE DIGITAL BADGES?
• The Badge Backpack is the core repository for the digital badge data and the
management interface on top. Each user will have his/her own Badge Backpack,
accessible only to him/her, where s/he can view all her badges, set privacy controls,
create groups and share them.
• There are no costs associated with collecting badges within the Open Badge
Infrastructure (OBI) or sharing them through the API (application programming
interface) and communication channels.

39. WHY USE GAMIFICATION?

40. THANK YOU!
Slides and links will be
posted on
www.krisrockwell.com