One of the major contributors to the rising popularity of eCommerce is the convenience of shopping from a wide variety of products from the comforts of their location. The two most important things to note here are “convenience” and “wide variety of products”

2. Introduction
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Did you know?
The average attention span of a
visitor on a website is about 7
seconds!
• eCommerce stores mean easy access to a wide
variety of products effortlessly.
• Because of all the distractions, users have very
limited attention span on eCommerce stores.
• Greater challenge for merchants with larger portfolio of
products – important to capture their attention while
making it easy for them to find products
• A smart search option is essential for the
success for e-businesses
• An efficient onsite search also serves as an
important touch point for businesses to draw
valuable insights on the consumer behavior

3. Benefits of a Smart Search
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Smart search drives an evolved consumer experience
• Providing a good product search option on an ecommerce store is the closest one
can get virtually to providing personal assistance to help find the right product in
physical store.
• An effective search also directly influences the conversion rate positively, and
therefore, justifies the cost and effort required in incorporating them.

4. Benefits of a Smart Search
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Build a Lasting Impression
• Search boxes are usually among the first few touch points for consumers visiting
their website.
• Most customers are aware of their requirement and directly head to the search box to find the
required product.
• To build a lasting impression and to convert the visitors into paying customers the accuracy and
relevance of the search result are a must.
• Businesses can also leverage the auto-suggest features
• Allows your consumers to better articulate their requirement
• Gives you flexibility to lead the consumer to the desired landing page
• An optimized search tool also helps in putting away the apprehensions of first-
time buyers from your eCommerce store.

5. Benefits of a Smart Search
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Zero Results Page – A Huge Turnoff
• “Zero” results page can drive customers away from your ecommerce store.
• Leverage advanced search functionality to show similar or complimentary
products in the absence of an exact match to drive conversions.
• Use tools that can handle commonly misspelled words, hasty entries, or inputs
entered differently due to phonetic diversities across languages to show relevant
results.
• The right search technique can help you target a bigger audience not limited by demographic
barriers.

6. Benefits of a Smart Search
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Understand Consumer Behavior
• Search terms keyed in by consumers provide valuable insight about their needs,
desires, and possibly frustrations too.
• For instance, over and above simply keying in information about a product, customers can also
look for information like employment with the brand, wanting to provide feedback or finding out
store location.
• Insights from consumer search behaviour can be used to improve the layout of a
site, promote relevant information to the front page or even reach out to them
individually for a specific requirement.

7. Benefits of a Smart Search
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Narrow down the Consumer Intent
• A detailed study of search queries can unearth a lot of valuable information which
however can vary with the type of products in question.
• A systematic study of such search terms and the action that follows can help you
predict the consumer intent based on the search terms they use.
• For example – a single word search query, such as “dress” or “boots”, can possibly indicate low
purchase intent and more specific search terms, such as “red Nike shoes for women size 7”, could
indicate a more serious intention to buy.
• Armed with knowledge like this, merchants can use sophisticated merchandising
algorithms to determine the order of results.

8. Benefits of a Smart Search
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Prioritized Selling – helps Marketing efforts as well
• Retailers can use the search results page to market products more effectively.
Platforms like eBay and Amazon use this very well – by displaying popular
products (or products from high rated sellers) first and less popular ones later.

9. Conclusion
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• The attention span of a consumer online is practically in microseconds and if he or
she is put off at the very first level (the search box) there is a fat chance of them
stepping away from the website.
• he ease of website navigation, as well as internal site search, can make your
products easily discoverable, which coupled with eCommerce best practices can
certainly help you drive revenue and elevate customer loyalty.
• The bottom line, you might spend a lot of marketing dollars driving consumers to
your website, your website might be the best looking among all your competitors,
but if the consumers cannot find the product they are looking for they will not
purchase from you.

10. For more information
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