When utilities release self-service technologies allowing their customers to pay bills, monitor their energy use, or report power outages, their customers aren't always quick to participate. However, by implementing the five marketing tactics discussed in this slide show, utilities can dramatically increase adoption of their self-service solutions.
3. Educate your utility’s
employees on how to
use your self-service
solutions
Demo products and coordinate
roll-out information with:
• Internal Leaders
• Corporate Communications
• Marketing Teams
• Crew Teams
• Call Center Staff and
Customer Service Personnel
4. Ensure CSRs know
how to help customers
self-serve – and how to
handle on their behalf
when needed
Share details such as:
• The self-service solutions available
• The enrollment processes
• How new solutions relate to older
solutions
• How customer enrollments and
preferences are managed
8. Contact Centers
and Local Offices
• Include program information
and enrollment processes in
your CSR scripts, IVR scripts,
and on-hold messages
• Prepare employees to educate
customers and help them
enroll at payment centers
9. Websites and
Customer Portals
• Take advantage of website
traffic to promote solutions
• Link web banners to
enrollment and download
pages using clear “calls to
action”
• Include links to solutions in
your website’s navigation
menus
10. Monthly Billing
& Outreach
• Promote your self-service
programs using inserts in
bills and newsletters
11. TV Spot
Advertise
• Reach a wider audience
with paid ads
• Videos can also be used
to educate customers on
how to enroll and use
solutions
• Get creative - clever
campaigns can go viral!
15. Leverage engagement
during power outages
• Take this opportunity to inform
customers about self-service
solutions
• Use local press interest to promote
solutions and provide customer
information