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Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that resonates with your users

We’ve all heard it a million times before; content is king. But, what does this actually mean for your business and do you really know how effective your content strategy is? Today, successful content doesn’t mean just throwing as much out there as possible and seeing what sticks. You need to closely relate content to customers’ intent and ensure that it is unforgettably linked to your brand.

There are lessons to be learnt from successful viral content which on the surface can seem like sparks of random creative inspiration but deep down can be achieved by some careful analysis and planning that can transform your website content.

Generate interesting, effective and creative content to improve website traffic and campaigns
Understand the content that resonates with your customers and matches their search intent
Define and promote your brand identity and see results in your ranking

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Sharon McFarlane - LAC 2017 - Creating meaningful and useful content that resonates with your users

  1. 1. 1. know your audience 2. MAKE IT EASY 3. keep improving CONTENT IS KING CREATING MEANINGFUL CONTENT THAT WILL RESONATE WITH YOUR USERS
  2. 2. 52% of marketers find produCING CONTENT that resonates with users their SECOND biggest challenge.
  3. 3. CREATE A CONTENT STRATEGY
  4. 4. user persona
  5. 5. content that works
  6. 6. tailored content
  7. 7. benefits of a content strategy
  8. 8. • improved serps results • traffic and conversion increase • cheap and reliable
  9. 9. • improved serps results • traffic and conversion increase • cheap and reliable
  10. 10. THANK YOU
  11. 11. sharon mcfarlane managing director sharon@crystalcontent.co.uk crystalcontent.co.uk 0141 248 2141 thank you

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