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Steve Lee - LAC 2017 - UX website development

UX and SEO are on a collision course set to change the search landscape forever. The essence of user experience is well aligned to Google’s ranking factors and as such every affiliate should be incorporating UX into their SEO strategy.

In this session, Steve Lee, the design guru at Crystal Content will demonstrate how affiliates can combine effective UX strategy to see improved rankings and engagement.

Conducting effective user research to understand your customers’ needs
Implementing your findings into effective design and content that will be impactful
Impact of UX on SEO – how are they linked?

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Steve Lee - LAC 2017 - UX website development

  1. 1. ux + SEO
  2. 2. ux vs SEO ?
  3. 3. 1. know your audience 2. MAKE IT EASY 3. keep improving
  4. 4. Are you OPTIMISING your WEBSITE for Google or your customers?
  5. 5. MACHINE LEARNING
  6. 6. 1. know your audience
  7. 7. user persona
  8. 8. HOW TO/TOOLS - HOTJAR - ANALYTICS
  9. 9. HOW TO/TOOLS - HOTJAR - ANALYTICS
  10. 10. 2. MAKE IT EASY
  11. 11. MAKE IT EASY
  12. 12. MAKE IT EASY
  13. 13. 2. tell them what to do MAKE IT FAST
  14. 14. mobile MAKE IT friendly
  15. 15. MAKE IT mobile
  16. 16. mobile
  17. 17. user experience!
  18. 18. 3. keep improving
  19. 19. WHAT’S WORKING? WHAT’S not?
  20. 20. ALL ABOUT CONVERSION
  21. 21. thank you
  22. 22. steve lee head of design steve@crystalcontent.co.uk crystalcontent.co.uk 0141 248 2141 thank you

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