iMotions White Paper: Statistical Comparison of Emotional Activation in Attention Tool - Feb 2010
•
0 likes•242 views
This White Paper describes how to derive statistical outout from Attention Tool when conducting research. This is an important factor in delivering high quality research still having the fundamental statistics in order.
Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to iMotions White Paper: Statistical Comparison of Emotional Activation in Attention Tool - Feb 2010
Similar to iMotions White Paper: Statistical Comparison of Emotional Activation in Attention Tool - Feb 2010 (20)
More from iMotionsEyeTracking
More from iMotionsEyeTracking (7)
Recently uploaded
Recently uploaded (20)
iMotions White Paper: Statistical Comparison of Emotional Activation in Attention Tool - Feb 2010
- 1. !"#$%&'()%*&+&,%-*.(*/&0121& 9! &6Q67*'#0! #E! *)6! 0G882)%$#*)61'1B! C60#*6C! ?%! N-' O:F:P(:HB! *6881! *)@*! *)6! *=#! 7#&&61$#0C'0(! 1*'4G8'! @&6! 3$($#4$#5(6&789)(*#48:& 1'(0'E'7@0*8%! C'EE6&60*>! 5)6! #$$#1'*6! 7@16B! =)6&6! *)6! 8;&<98$#8:(6&=5$#>($#8:& 0G882)%$#*)61'1! '1! @776$*6CB! '0C'7@*61! *)@*! *)6&6! '1! 0#! 6J'C6076! *#! 7#078GC6! *)@*! *)6! C'EE6&6076! '0! 34#*'#0@8! #:&=$$%:$#8:&?886@& 97*'J@*'#0! #E! *)6! *=#! 1*'4G8'! '1! 1'(0'E'7@0*! @*! *)6! RST! 7#0E'C6076!86J68!UV!W!,>,SX>!Y*!'1!'4$#&*@0*!)#=6J6&!*#! D66$!'0!4'0C!*)@*!6J60!*)#G()!*)6&6!'1!0#!6J'C6076!*#! !""#$"%&$'(&&)*'+,-'.&/#0'1%"2'3'0"3"%0"%.3)'.&/435%0&$' 1G1*@'0! @! 1'(0'E'7@0*! C'EE6&6076! '0! 34#*'#0@8! 97*'J@*'#0! 6"%)%"7,' !""#$"%&$' (&&)*' 1%))' &6"46"' 3$' #8.#)' 02##"' 1%"2' @*! *)6! RST! 7#0E'C6076! 86J68B! *)6! 86J681! #E! 34#*'#0@8! .5&00' .&/435%0&$0' &9' :/&"%&$3)' !."%;3"%&$' <%//#=%3"#' 97*'J@*'#0!#E!*)6!*=#!1*'4G8'!@&6!0#*!067611@&'8%!#83.")7! !5&603)'5#04&$0#'"&135=0'0"%/6)60>'95&/'3))'0"%/6)%'9&5' *)6!1@46>!YE!*)6!*61*!'1!$6&E#&46C!@*!@!8#=6&!7#0E'C6076! 3' 0#?/#$"' &9' 3"' )#30"' +-' ;3)%=' 5#04&$=#$"0,' (2#' 5#06)"' 86J68!U6>(>!R,TX!*)6!C'EE6&6076!4'()*!'0!E@7*!*G&0!#G*!*#! 1%))' %$=%.3"#' 12#"2#5' "2#' :/&"%&$3)' !."%;3"%&$' &9' "1&' ?6! 1'(0'E'7@0*>! 91! =6! @&6! C6@8'0(! ='*)! 1*@*'1*'71B! '*! '1! 0"%/6)%' %0' 0%?$%9%.3$")7' =%99#5#$"@' &5' $&"' 0%?$%9%.3$")7' ZG'*6! '4$#&*@0*! *#! ?6! @=@&6! #E! *)6! $&64'16! E#&! *)6! =%99#5#$",' A%"2' "2%0' B%$=' &9' 0"3"%0"%.3)' 3$3)70%0' &9' "2#' 7#4$@&'1#0!*61*>! #/&"%&$3)' 5#04&$0#' 5#06)"' 3"' 23$=' %"' %0' #30%#5' "&' ?#"' 3' C6%.B' &;#5;%#1' &9' =%99#5#$.#0' %$' :/&"%&$3)' !."%;3"%&$' 2"&'3$'4#'1##3'+*'.#+)*'56'%#)0$13#1*)7' D#"1##$' 0"%/6)%,' (2#0#' 9%$=%$?0@' "&?#"2#5' 1%"2' "2#' #7#' 5)6! H217#&6! '1! @! =@%! #E! &6$&6160*'0(! *)6! C'EE6&6076! "53.B%$?@'?6%=#'"2#';%063)'3""#$"%&$'3$3)70%0'9&5'3'/&5#' ?6*=660!*)6!46@0!J@8G61!#E!*=#!$#$G8@*'#0!(&#G$1>!9! .&/4)#"#' ;%#1' &$' ?3E#' D#23;%&65' 3$=' %"0' 5#)3"%&$' "&' $#$G8@*'#0! (&#G$! '0! *)'1! 7@16! '1! *)6! '0C'J'CG@8! #/&"%&$3)'5#04&$0#,' 46@1G&6460*1!#E!#06!1*'4G8G1>!90!'4$#&*@0*!7&'*6&'#0! E#&! G1'0(! *)6! H217#&6! *61*! '0! @! &61$#01'?86! =@%! '1! *)@*! !"#$%&'$(')*+*,)*,-+.'-$/0+%,)$1' *)6!@J6&@(6!#E!*)6!'0C'J'CG@8!J@8G61!#E!6@7)!$#$G8@*'#0! - 9!H217#&6 !*61*!'1!$6&E#&46C!$@'&2='16!#0!1*'4G8'!='*)!@*! (&#G$! 1)@88! E#88#=! @! 0#&4@8! C'1*&'?G*'#0>! 5)6! J@8G61! #E! 86@1*! I,! J@8'C! &61$#0C60*1>! 5)6! &61G8*! '1! =&'**60! *#! @0! 6@7)!$#$G8@*'#0!(&#G$!@&6!'0!*)6!0@*G&6!#E!*)6!7@16!0#*! 6K768!1)66*!*)@*!@81#!7#0*@'01!*)6!34#*'#0@8!97*'J@*'#0! $&6C'7*@?86! @0C! ='88! E#88#=! J@&'#G1! C'1*&'?G*'#01>! E#&! 6@7)! 1*'4G8G1! @8#0(! ='*)! *)6! 1*@0C@&C! C6J'@*'#0B! L#=6J6&B! 'E! *)6&6! @&6! @! )'()! 0G4?6&! #E! '0C'J'CG@8! 0G4?6&! #E! &61$#0C60*1! @0C! @! C6E'0'*'#0! #E! =)@*! *)6! 46@1G&6460*1! '*! '1! QG1*'E'@?86! *#! @11G46! *)@*! *)6! 7#4$@&'1#0! &61G8*1! '0C'7@*6>! 90! 6K@4$86! #E! *)6! @J6&@(6! #E! *)6! $#$G8@*'#0! ='88! E#88#=! @! 0#&4@8! 7#4$@&'1#0!4@*&'K!'1!('J60!'0!5@?86!->! C'1*&'?G*'#0>!5)'1!'1!'0!4@*)64@*'7@8!1*@*'1*'71!D0#=0!@1! - *)6! .#$"53)' )%/%"' "2#&5#/ >! [1'0(! *)'1! 0#*'#0B! =6! )@J6! !"#$%&%'()*$+( !"#$%&%'() !"#$%&%'*) !"#$%&%'+) 16*!*)6!7&'*6&'#0!E#&!1*@*'1*'7@8!7#4$@&'1#0!#E!34#*'#0@8! !"#$%&%'() L,!9""3M53N! L,!9""3M53N! L,!F3O3"53N! 97*'J@*'#0! ?6*=660! *=#! 1*'4G8'B! 1#! *)@*! '*! '1! $#11'?86! #08%! 'E! *)6&6! @&6! @*! 86@1*! I,! &61$#0C60*1! $6&! 1*'4G8G1>! !"#$%&%'*) L,!9""3M53N! L,!9""3M53N! L,!F3O3"53N! N#'0(! 1#! 601G&61! @! 76&*@'0! ZG@8'*%! #E! *)6! 1*@*'1*'7@8! !"#$%&%'+) L,!F3O3"53N! L,!F3O3"53N! L,!9""3M53N! 7#4$@&'1#0B! 1#! *)@*! *)6! &61G8*! ='88! ?6! 8611! $! *#! 7)@0(6! ?%! QG1*! @CC'0(! #06! #&! *=#! @CC'*'#0@8! &61$#0C60*1!*#!*)6!16(460*>! ,-.&/) () '012') -3) /4-$5&/) 16) "0/) 71$5-8#'13) $-"8#4) #3) "0/) '"-"#'"#7-&) 71$5-8#'13) 8/'%&") /47/&) '0//"9) ,0/) '"#$%&#) -8/) &#'"/:) 018#;13"-&&<) -3:) =/8"#7-&&<) -3:) $->/) %5) -) $-"8#4) 16) 8/'%&"'9) ,0/) 71$5-8#'13) 8/'%&"') -8/) ?#=/3) #3) "0/) &11>@%5) 6#/&:') :/31"/:) -') /#"0/8),-(.//01203(45(,-(6070/2039),0/):#-?13-&)681$)"0/)%55/8) &/6") "1) "0/) &12/8) 8#?0") &11>@%5) 6#/&:) 2#&&) -&2-<') ./) ,-( .//01203( 8)4"( 9#::+5+)";9) ,0/) 6#&/) 7-3) ./) -77/''/:) .<) 8#?0") 7>#3?) 13) "0/) -3-&<'#'A)'/&/7"#3?)/45&18/)-3:)"0/3)15/3#3?)"0/)6+<45")61&:/89) !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! - !P#&!4#&6!@?#G*!H217#&6!*61*1!@0C!7#4$@&'1#0!1*@*'1*'71!'0!(606&@8B! ! 166!C6E'0'*'#01!#0!===>='D'$6C'@>#&(B!#&!&6E6&!*#!F37'G,'H#;&5#@' B#?%8/) () '012') "0/) #:/-&) 7136#:/37/) #3"/8=-&) 2#:"0) 16) 318$-&) I5&D3D%)%"7'3$='J"3"%0"%.0'9&5'#$?%$##5%$?'3$='"2#'0.%#$.#0@'K"2' :#'"8#.%"/:) :-"-) -') -) 6%37"#13) 16) 3%$./8) 16) 8/'513:/3"'9) ,0/) 5&1") #=%"%&$@'H68D657@'(2&/0&$'G#35$%$?<(L>'M--->! #&&%'"8-"/') 012) "0/) -=/8-?/) 16) -) 515%&-"#13) ./71$/') $18/) 7/8"-#3) #3)581518"#13)"1)-3)#378/-'#3?)3%$./8)16)8/'513:/3"'9) ! "#$%&'()*!+,-,!.!'/#*'#01!2!34#*'#0!567)0#8#(%!9:;!2!)**$<::===>'4#*'#01(8#?@8>7#4!2!5)6!9**60*'#0!5##8AB!'/#*'#01A!@0C!34#*'#0! -:+! 567)0#8#(%A!@&6!*&@C64@&D1!#E!'/#*'#01!2!34#*'#0!567)0#8#(%>!F6C'1*&'?G*'#0!'1!0#*!$6&4'**6C!='*)#G*!=&'**60!$6&4'11'#0!E!'/#*'#01>!
- 2. !"#$%&'( !"#$%&$'($)*% !"#$%&%'() !"#$%&%'*) !"#$%&%'() S,!9""3T53U! S,!F3V3"53U! H6! @&6! '0*6&61*6C! '0! =)6*)6&! *)6&6! '1! @! C'EE6&6076!'0!34#*'#0@8!97*'I@*'#0!68'7'*6C!E! !"#$%&%'*) S,!F3V3"53U! S,!9""3T53U! ! *=#! 1*'4G8'! @0CB! '0! 1G7)! 7@16B! 'E! *)'1! C'EE6&6076! +$("#$%&$'($)*% !"#$%&%'() !"#$%&%'*) 7@0! ?6! 1@'C! *#! ?6! 1*@*'1*'7@88%! 1'(0'E'7@0*>! !"#$%&%'() S,!9""3T53U! S,!9""3T53U! /#&6#I6&B! =6! =#G8C! 8'D6! *#! $6&E#&4! *)'1! !"#$%&%'*) S,!9""3T53U! S,!9""3T53U! '0I61*'(@*'#0! #0! *=#! 16(460*1J! #06! 4@86! ) 16(460*! @0C! #06! E64@86! 16(460*B! ?#*)! ='*)! +,-&.) *) '/01') "/.) 2.'%&"') 03) '","#'"#4,&) 40$5,2#'06) 03) 7$0"#06,&)84"#9,"#06)302)-0"/)'.:$.6"';)$,&.'),6<)3.$,&.'=) &61$#0C60*1!?6*=660!*)6!@(6!#E!-K!@0C!L,>!! >'#6:)8"".6"#06)+00&?)"/.2.)1#&&)-.)06.)3#&.)302).,4/)'.:$.6") #6)"/.)-.302.)$.6"#06.<)&04,"#06=) 5)6! 64#*'#0@8! &61$#016! 78@11'E'7@*'#0! '1! ?@16C! /@861 #0! @&#G0C! MK! &61$#0C60*1B! 6N766C'0(! *)6! 5)6! C'EE6&6076! '0! 34#*'#0@8! 97*'I@*'#0! ?6*=660! 4'0'4G4! #E! M,! &61$#0C60*1! &67#4460C6C! E#&! *)6!*=#!1*'4G8'!'0!*)6!4@86!16(460*!'1!1'(0'E'7@0*>! 1*@*'1*'7@8! 7#4$@&'1#0! #E! 34#*'#0@8! 97*'I@*'#0>! W0! E@7*B! =)60! )68C! *#(6*)6&! ='*)! *)6! 64#*'#0@8! 5)6! *=#! 1*'4G8'! @&6! E! *)6! 1@46! ?&@0C! @0C! O64@861! &61$#016! 78@11'E'7@*'#0! &61G8*1! '0! O'(G&6! +B! *)6! @CI6&*'16! 61160*'@88%! E#&! *)6! 1@46! $&#CG7*>! &61$#016! #E! 4@861! *#! ;*'4G8G1! +! '1! !"#$"%"&'$()*! ;*'4G8G1! -B! 8#7@*6C! *#! *)6! 86E*! #0! O'(G&6! +B! '1! @! +"#+,-! *)@0! *#! ;*'4G8G1! ->! 977#&C'0(! *#! *)616! E@4'8%!$'7*G&6B!1)#='0(!@!D'C!$8@%'0(>!;*'4G8G1!+B! &61G8*1B! *)6&6! '1! @0! '0C'7@*'#0! *)@*! @0! '0*6&61*! *#! *)6! &'()*! #0! O'(G&6! +B! )@1! PG'*6! @0! 6&#*'7! @#:%2.) *;) !"#$%&%') () "0) "/.) &.3") ,6<) !"#$%&%') *) "0) "/.) 2#:/"=) +/.) <#33.2.64.) #6) .$0"#06,&) E! *)6! 4@86! 16(460*! )@1! ?660! @7)'6I6C! ?%! 7#0*60*B!1)#='0(!@!7#G$86!#0!*)6!?6@7)!'0!78#16! ,4"#9,"#06)-."1..6)"/.)"10)'"#$%&#)#')'#:6#3#4,6")302)$,&.'),6<)60")'#:6#3#4,6")302)3.$,&.'=( '0*&#CG7'0(! 6&#*'7! 7#0*60*>! O#&! E64@861! *)6! 7#0*@7*>! C'EE6&6076!'1!$.(/!('("!("&'))*/!"#$"%"&'$(0! Q#*)!16(460*@*'#01!&6@7*!1*�(6&!*#!;*'4G8G1!+!=)6&6!34#*'#0@8!97*'I@*'#0!E#&!4@861! "#4$@&'0(! *)'1! 'C6@! #E! 1'(0'E'7@076! ='*)! *)6! 7#0E'C6076! '0*6&I@81! #E! 34#*'#0@8! '1!R>-!7#4$@&6C!*#!+>,!E#&!;*'4G8G1!->!5)6!34#*'#0@8!97*'I@*'#0!E#&!E64@861!'1!M>K!E#&! 97*'I@*'#0B! '*! 7@0! ?6! 1660! *)@*! '*! '1! 0#*! 1GEE'7'60*! *#! #08%! 7)67D! #G*! 'E! *)6! @I6&@(6! ;*'4G8G1!+!7#4$@&6C!*#!+>R!E#&!;*'4G8G1!->!! 34#*'#0@8! 97*'I@*'#0! '1! #G*1'C6! *)6! XYZ! 7#0E'C6076! '0*6&I@8! #E! *)6! #*)6&! 1*'4G8G1! #&! ! 0#*>! ;*'88! *)6! 7#0E'C6076! '0*6&I@8! 7@0! ?6! G16C! @1! @! (G'C6! 8'06>! O#&! 4@861! *)6&6! '1! 0#! 9*! E'&1*! (8@076! '*! '1! *64$*'0(! *#! 7#078GC6! *)@*! ;*'4G8G1! +! *&'((6&1! )'()6&! 34#*'#0@8! #I6&8@$!#E!*)6!7#0E'C6076!'0*6&I@81!E#&!;*'4G8G1!-!@0C!+>!5)'1!'0C'7@*61!*)@*!*)6&6!'1!@! 97*'I@*'#0!*)@0!;*'4G8G1!-B!E#&!?#*)!(60C6&1>!QG*!?6E#&6!4@D'0(!1G7)!7#078G1'#01!'*!'1! C'EE6&6076! '0! 34#*'#0@8! 97*'I@*'#0>! O#&! E64@861! #0! *)6! #*)6&! )@0C! *)6! #I6&8@$! #E! *)6! '4$#&*@0*!*#!*@D6!'0*#!@77#G0*!*)6!0G4?6&!#E!&61$#0C60*1!$@&*'7'$@*'0(!'0!*)6!*61*!@0C! 7#0E'C6076!'0*6&I@81!'1!PG'*6!8@&(6B!=)'7)!'1!7#01'1*60*!='*)!*)6!)%$#*)61'1!*61*!&61G8*1>! *)6! 1*@0C@&C! C6I'@*'#0! #E! *)6'&! &61$#0161>! 5)'1! '1! &6E867*6C! '0! *)6! )%$#*)61'1! *61*>! Q%! 5)6!6N@4$86!'88G1*&@*61!)#=!C'EE6&60761!?6*=660!*=#!16(460*1!7@0!?6!PG@0*'E'6C!#0! 8##D'0(! @*! *)6! &61G8*1! E! *)6! 1*@*'1*'7@8! 7#4$@&'1#0! E'86! #G*$G*! '*! 7@0! ?6! I6&'E'6C! 'E! ! *)6&6! '1! @! 1*@*'1*'7@8! C'EE6&6076! ?6*=660! *)6! *=#! 1*'4G8'! #&! 0#*>! ! 5@?86! +! 1)#=1! *)6! ?@1'1!#E!7#4$@&'1#0!1*@*'1*'71!$6&E#&46C!#0!6@7)!'0C'I'CG@8!16(460*>!9!7#4?'0@*'#0!#E! *)616!&61G8*1!='*)!I'1G@8!@**60*'#0!4@&D6&1!7@0!?67#46!I6&%!E@I#&@?86!'0!('I'0(!@!4#&6! &61G8*1!E#&!?#*)!16(460*1>! 7#4$86*6!$'7*G&6!#E!*)6!467)@0'141!?6)'0C!*)6!64#*'#0@8!&61$#016>! ! "#$%&'()*!+,-,!.!'/#*'#01!2!34#*'#0!567)0#8#(%!9:;!2!)**$<::===>'4#*'#01(8#?@8>7#4!2!5)6!9**60*'#0!5##8AB!'/#*'#01A!@0C!34#*'#0!567)0#8#(%A!@&6!*&@C64@&D1!#E!'/#*'#01!2!34#*'#0!567)0#8#(%>!F6C'1*&'?G*'#0!'1! +:+! 0#*!$6&4'**6C!='*)#G*!=&'**60!$6&4'11'#0!E!'/#*'#01>!