iStrategy London - Five Facebook Strategies for Maximum Impact, Reach and ROI Mari Smith, Mari Smith International
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With Facebook's vast changes and evolution in 2012, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – will reveal five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth.
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iStrategy London - Five Facebook Strategies for Maximum Impact, Reach and ROI Mari Smith, Mari Smith International
- 1. Five Facebook Strategies MARI SMITH Social Media Thought Leader for Maximum Impact, Reach & ROI © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 2. 1. Drive online traffic 2. Drive foot traffic 3. Build community 4. Generate leads 5. Boost sales © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 3. Biggest headache? visibility © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 4. Pay to play © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 5. Solution ? © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 6. 1. Drive online traffic © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 7. Example : Wholefoods © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 8. shar eable H ighly Content is King! © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 9. Example : Carol’s Daughter © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 10. Example : Costa coffee © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 11. Example : Costa coffee © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 12. Editorial calendar © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 13. Post outside business hours © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 14. Mix up PHOTOS + TEXT © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 15. Repurpose content © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 16. Give away your best stuff © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 17. Embrace s ha ring your conte nt © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 18. © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 19. 2. Drive foot traffic © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 20. Create irresistible offers © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 21. © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 22. Include clear CTA’s © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 23. 3. Build community © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 24. Engagement is Queen! rules s he …and s the h ouse! © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 25. Biggest fear? © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 26. MUST respond © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 27. Create superfans! © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 28. Fan Page Friday © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 29. 4. Generate leads © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 30. Contests sweepstakes, drawings © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 31. Examples © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 32. 5. Boost sales © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 33. Live video, chat •Linqto •Livestream •Google Hangout © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 34. © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 35. Host “office hours” © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 36. “Facebook is the next generation Internet” © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 37. Takeaways • Content is KING • Create SHAREABLE content • Fans turn on Notifications • Experiment with OFFERS • Engagement is QUEEN • Build community , SUPERFANS • Run CONTESTS , sweepstakes, drawings • Host LIVE online events • Ask for the sale ! © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
- 38. Got questions? Connect with Mari on these sites: Facebook: www.facebook.com/marismith Twitter: @marismith Google+: www.google.com/+marismith Mari’s blog: www.marismith.com © 2012 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
Editor's Notes
- News Feed = complex algorithm
- Have to pay for fans… then pay to have % of those fans see content. Not fair!
- Best antidote to visibility headache = HIGHLY engaging content!!! (“Is this shareable?” Does this make people instantly go “omg, I have to share this with my peeps!”)
- INSERT: screenshot of Costa Coffee w YouTube video embed
- INSERT: screenshot of Costa Coffee w YouTube video embed
- “ Move the ‘free line’” – don’t be afraid to give your best stuff away. You’ll be amazed at what comes back to you when you do!
- Gather LEADS + SALE Can also be great for online traffic too
- Loss leaders - http://www.simplyzesty.com/facebook/hotel-makes-over-1-million-using-facebook-offers-in-24-hours/ Gather LEADS + SALES Can also be great for online traffic too
- Negative comments? People whitewash, won’t have FB presence at all…
- Cite Mr Youth study from SimplyZesty - http://www.simplyzesty.com/social-media/brands-are-ignoring-more-than-half-of-consumer-social-media-posts/ Study shows 30 min response time, but ideally 10 mins (cite source: see my fan page for this post)
- Add like-gate, use as lead-generator… Force to like page, then force to opt in to enter contest
- Win a trip to SD – over 1,000 leads Great Facebook cover image contest: 1,700 leads PLUS: Facebook fan page checklist: 3,000+ leads
- Host “Ask the expert” sessions (“expert Friday”); live Q&A (about a new product). Video = next best thing to live in-person meeting. Google Hangout – the Michael Dell!!! KEY = must have strong CTA, drive to an offer… time-sensitive & limiter (order in next 24 hours only for first 500)
- Set times where experts available to respond within minutes. Make a post & have fans make their comment underneath. Be sure to @tag commenter (they’ll get a notification – most will be on their mobile device & may have push notifications on! They’ll come back to the FB app & click through)