A presentation on twitter's organizational behavior and cultures and key points regarding it. NOTE: Its for educational purposes only.

1. twitter – Organizational
Structure & Organizational
Behavior
By Rauf

2. Organizational Structure
• Empower people to share ideas and information instantly
with no barriers
• Offers products & services for users, advertisers & data
partners.
Current Structure revolves around 3 primary objectives:
1. STRENGHTEN THE CORE:
To grow active users by
• improving user experience
• Adding depth to contents
• Upgrading DM feature
• Adding more features with simplicity in-mind

3. 2. REDUCE BARRIER TO CONSUMPTION:
• Focuses on better organizing the data
• Making it relevant to each and every user
• Whether logged-in, logged-out or on partner applications
3. DELIVER NEW APPLICATION AND SERVICES:
• To create and encourage the development of new mobile and web
applications
• Across the twitter ecosystem
• Including their Fabric program
ORGANIZATIONAL STRUCTURE (Cont.)

4. Organizational Behavior
• Twitter has a friendly team-oriented
organizational environment
• Employees are motivated in achieving the
company’s assigned goals
• Twitter employees are considered to be
“happiest employees in Silicon Valley”

5. 4 KEY FACTORS OF TWITTER’S ORGANIZATIONAL
CULTURE
1. SESSIONS LED BY CEO:
• Jack Dorsey believes “building a strong business starts with
building a strong manager”
• Dorsey uses stories and role play exercises to engage
employees in class
• This serves as a huge motivating factor for employees as
their highest designated member of firm interacts with
them
2. MEASURE IT (PULSE):
• Twitter conducts Employee Satisfaction Surveys each 6
months
• Employees are asked question to check their job
satisfaction levels, address concerns and improvements.

6. Organizational Behavior
3. FOCUS ON THE CORE:
Core skills to possess for employees & Managers
• Communication
• Development
• Direction
• Change
• Collaboration
4. AUTHENTIC & FEARLESS FEEDBACK:
• Emphasizes on continuous feedback from up, down or
across
• Launched Learning Labs where employees give and
receive open authentic and fearless feedbacks

7. #thankyou