iThinkMedia SEO Copywriting

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So what’s covered?

[object Object],[object Object],[object Object],What is SEO? SEO – Definition: Search engine optimisation, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors

Why does SEO matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Why is SEO important and what is it’s purpose? Click-Through Rates

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO needs to be done right

So, if SEO is done well – what happens? Title tags and meta descriptions include keywords relevant to the search term (This term is now supported by a strong PPC campaign, increasing relevancy to web searchers)

TITLE TAGS <title> Mothercare - Maternity Clothing, Baby Clothes, Pushchairs, Nursery Furniture, Car Seats, Preschool Toys and Baby Essentials </title> ,[object Object],[object Object],[object Object]

META DESCRIPTIONS < meta name ="Description" content='Welcome to Mothercare, Britain&#8217;s number one specialist retailer for mums to be and parents of young children. Shop online for the best of our nursery, cots, pushchairs, car seats, clothing, toys, gifts and furniture ranges, and check out our pregnancy and parenting advice.' /> ,[object Object],[object Object],[object Object]

KEYWORDS <meta name=" Keyword s" content='Baby equipment, pushchairs, Car seats, Cots, Baby clothes, Baby gifts, Nursery equipment, Pregnancy information, Children's furniture' /> ,[object Object],[object Object],[object Object]

[object Object],[object Object],Why do you target specific keywords?

Which keywords are best to target?

Which keywords are best to target? ,[object Object],[object Object],[object Object],[object Object]

How Many Keywords Do You Target?

[object Object],How do you target the right Keywords?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best Practice for including Keywords

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to write optimised Product Titles

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to write optimised Product Descriptions

[object Object],[object Object],[object Object],[object Object],[object Object],DON’T USE THE SAME MANUFACTURERS PRODUCT DESCRIPTIONS USED BY ALL YOUR COMPETITORS! Be unique

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview

www.ithinkmedia.co.uk 01438 870 220 www.facebook.com/iThinkMediaUK www.twitter.com/#!/iThinkMediaUK We’re experts in SEO, so if you need some help why not get in touch:

iThinkMedia SEO Copywriting

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