Video ads – benchmarks, best practices. TV sync of online advertising., Marcel Vass, CEO, Etarget

1. Online Video Ads
TV + online works better
Marcel Vass
IAB Forum
Sofia 30.3.2017

2. Why to use video now?
2013– audience for all
online video per month was
the same as one TV spot

3. Why to use video now?
2013– online
video adverising spend
counts in millions

4. Why to use video now?
2017– audience for
Etarget online video per
day is the same as one TV
spot

5. Why to use video now?
2017– online
video adverising
spends counts in
billions

6. Fast internet at home

7. Fast internet at home

8. Case study Allianz
30 seconds
321 sites
Pre-roll

9. Results
27% of started videos were watched full lenght
CTR over 4%.
People like video ads online
60% of started videos were watched over half

10. TV + online works better

11. People are online while
watching TV

12. Sync your online with TV
Run ads online at same time as TV
Buy as much inventory as you can
Interact with audience via several screens
Programmatic +

13. How it works
Sound
Synchronization
API to
programmatic
Admin &
Dashboard

14. Case study CSOB – KBC group
Banners
480 spots
TV sync
858.000 impr.

15. Results
Multiscreen increases interest
Campaign from bank sector client
proved to deliver 50% higher
CTR.
“We are proud to call ourselves think-leaders and ambassadors of new ideas. Sync of tv ads with our online
campaigns is an effective tool that leverages the programmatic digital ad buying for better reach of our costumers”
Martin Gazárek
CMO ČSOB

16. Video and multiscreen
Video format works in online as in TV
Multiscreen enviroment is opportunity
Programmatic and inovations brings results
Online advertising is in change

17. Thank you for your attention
Marcel Vass
marcel.vass@etarget.eu