An introduction deck to Classroom Magazine - a new educational magazine published quarterly

1. CLASSROOM
A Different School of Thought
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2. IN A NUTSHELL
• A quarterly education magazine
• Published Spring, Summer, Autumn, Winter
• Stunning imagery, rich photography, beautiful paper stock
• 134 pages
• £5.00 / copy
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3. contents
1. Why Classroom?
2. The Magazine
3. The Market
4. The Financials
5. Roadmap
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4. Why classroom
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1. A clear, positive and thoughtful approach to education
2. Curating the best of grassroots education writing and blogging
3. Sharing the ideas that are improving schools, teachers and students
4. An antidote to the relentless grind of negative education coverage
5. A one-stop guide for busy teachers and leaders
6. A publication that makes teachers proud of what they do

5. The magazine
• Magazines span a broad spectrum
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Regular Luxury
Weekly
Disposable
Low print quality
High Volume
Cheap (<£5)
News focused
Less Frequent
Collectable
High Print Quality
Low Volume
More Expensive (£6+)
Theme focused

6. The magazine
• Classroom takes from both – with a strong lean towards luxury
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Weekly Luxury
Time-sensitive
Disposable
Low print quality
High Volume
Cheap (<£5)
News focused
Less Frequent
Collectable
High Print Quality
Low Volume
More Expensive (£6+)
Theme focused
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7. The magazine
• 134 pages
• A5
• Rich, thick, crisp paper stock
• Powerful Visual Design
• ‘Show don’t tell’
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8. The magazine
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SECTIONS
FEATURES
Long form exposes and deep-dives into educational philosophies and ideas
DISPATCHES
On location reporting from a country, school and organization
LENSES
Photo essays comparing schools and life from different parts of the UK
EXPLAINERS
Key educational ideas and theories broken down and explained
PERSPECTIVES
In-depth interviews with innovative educational thinkers

9. The magazine
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SECTIONS
DISCUSSIONS
One topic. Two opinions. Considered debates between different opinions
DIALOGUES
Four Columnists. A leader, a teacher, a governor and a parent
FRONTLINE
Teach better. Breaking down educational research into practical classroom tips
INFORMED
Reviews of educational books, events, podcasts and films
OUTSIDERS
What schools can learn from people, groups and ideas outside of education

10. The magazine
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content
FEATURES
DISPATCHES
LENSES
EXPLAINERS
PERSPECTIVES
DISCUSSIONS
DIALOGUES
FRONTLINE
INFORMED
OUTSIDERS

11. The magazine
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content
FEATURES
DISPATCHES
LENSES
EXPLAINERS
PERSPECTIVES
DISCUSSIONS
DIALOGUES
FRONTLINE
INFORMED
OUTSIDERS
Trends over news
Learning from other schools
Focus on what teachers can do

12. The market
• 1.3 million people work in UK Schools
• The UK magazine market is £1.1 billion
• However, the push towards online is squeezing small magazines hard
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• TES circulation = 58,007
• Schools week = 25,000
• Times Higher Education = 19,000
• Education Magazine = 9,000

13. The market
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Variable Quality
News Features
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TES
High Quality
S
b
CHOOLSWEEK
logs
£2
£2.90 free
£5

14. financials
Two streams of revenue
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Copies Printed = 500
Copies Sold = 475 x £5
Sales Income = £2375
Target = 500 copies printed
Adverts per issue = 20
Cost per advert = £30
Advertising income = £600
SALES
ADVERTISING
TOTAL
£2975

15. financials
Main Expenses
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Print Costs (500 copies) £1337.00
Postage (500 copies) £790.00
Contributions (8 writers) £320.00
Photography £100.00
Total £2547.00
Income = £2975
Costs = £2547
Net = +£431

16. roadmap
July 2017
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1. Secure initial seed capital of £3000
2. Initial research into early features and publication stories
3. Contact Slate A of contributors and columnists
4. Complete press-pack and advertising pack
5. Register as CIC company
6. Complete recruitment of a 5 person ‘steering committee’

17. roadmap
August 2017
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1. Commission and complete research pieces
2. Complete Issue 1 content
3. Establish online and magazine design identity
4. Secure initial 20 advertisers
5. Initial print run (100 copies)
6. Complete research and schedule for Podcast Series (4 episodes)

18. roadmap
September 2017
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1. Send free copies of issue 1 to key education ‘influencers’
2. Prepare for online crowdfunding campaign
3. Full print run of Issue 1
4. Initial Production of Podcast Series
5. Preparation and planning of Issue 2

19. roadmap
October 2017
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1. Full launch and sales of Issue 1 with influencer push in early October
2. Launch of crowdfunding campaign in following week (£2000)
3. Commission of pieces for Issue 2
4. Completion and final editing of podcast series

20. roadmap
November 2017
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1. Launch of Podcast Series 1 :: 4 episodes
2. Completion of crowdfunding campaign – pay back initial loan
3. Completion of Issue 2
4. Early planning of Issue 3
5. Preparation of Christmas Issue 2 party

21. roadmap
December
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1. Christmas Party with launch of Issue 2
2. Commissioning of second Podcast Series
3. Launching of subscription model
4. Launching of HTML5 website to complete each issue
5. Commissioning of Issue 3 pieces