Ivan Marchant

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7 SlideShares 290 Followers 1012 Followings

I am Industrial Engineer from the Pontificia Universidad Catolica de Chile and I have a Master Degree (MBA) recieved from the Universidad Adolfo Ibañez de Chile. More than 15 years of expirience in Marketing, Internet Measurement, Online Research and Internet's Business, in the Markets of Mexico, Peru, Ecuador, Chile and Centroamérica. Currently I run comScore in Mexico and Latinamerica since 2008. Research's Commitee President for IAB since 2013.- International Speaker for Internet Audience Measuerement, Online Ad Effectiveness, Social Media, Mobile, Ecommerce, etc. Online Metric's Teacher in several Universities, as Tecnologico de Monterrey, Instituto Peruano de Publicidad, Universi.

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Activity
About

Ivan Marchant

Presentations

Com score admetrix mexico summary - sp

Hacia un camino de medicion de campañas online validada: Midiendo Viewability con vCE

2015 AMIPCI estudio del consumidor mexicano versión pública (vf) by comScore

Ecommerce movil en_mexico_amipci_by comScore 2014

Estudio de comercio_electronico_Amipci_2015_version_publica_by_comScore

Fusion data EGM IPSOS Mexico con comScore Multiplataform

Documents

Latin america social_networking_study_2011_final_spanish

Likes

Reporte de audiencias - Febrero 2013 por comScore