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Going
SCALING WITH DEVELOPERS
@iamchrisle
SOFTWARE ENGINEER
@CONDUCTOR
HAIR = #00FF00
IF I COULD
AUTOMATE
I COULD SCALE
ACROSS ALL MY CLIENTS
IS THIS
POSSIBLE?
ANYTHING IS
POSSIBLE…
WITH ENOUGH TIME
AND MONEY
Going
SCALING WITH DEVELOPERS
TEST IT
WITH
MULTIPLE
CLIENTS
NOT EVERYTHING SCALES EASILY
HARD:
AUTOMATED
LINK BUILDING
CLIENTS ARE UNIQUE
EASY:
REPETATIVE
BUSINESS TASKS
DONE W/ EVERY CLIENT
IMAGINE: GOING ON VACATION!
STEP-BY-STEP
INSTRUCTIONS
THAT DOESN’T NEED
YOUR APPROVAL
OR FEEDBACK
DELEGATING
TO A
COMPUTER
MAKE YOU
NERVOUS?
WHAT SCARES DEVELOPERS
ARE STEPS THAT
USE THE WORD
SOMETIMES
STEPS THAT HAVE
LOTS OF VARIABILITY
IS WHERE WE FIND
ERRORS IN THE CODE
VARIABILITY IS
HARD TO CONTROL
HARD TO SCALE
SIMPLIFY OR CUT OUT
WHERE
ADDING VARIABILITY
DOESN’T ADD VALUE
WHERE STEPS ADD VALUE
WORK CLOSELY WITH
DEVELOPERS
FOCUS ON
THE FINAL
OUTCOME
DEVELOPERS ESTIMATES ARE
MORE ACCURATE
WHEN WE SEE
THE WHOLE PICTURE
THE WHOLE PICTURE
REALISTIC TIME ESTIMATE =
(WHAT I THINK) x ( )
(APPROX. 3x)
π
TEST IT
WITH
MULTIPLE
CLIENTS
WRITE IT
DOWN
STEP-BY-STEP
SIMPLIFY
WHERE
VARIABILITY
DOESN’T
ADD VALUE
FOCUS ON
THE FINAL
OUTCOME
ADD
EXTRA TIME
(MULTIPLY BY )π
THANK YOU
@iamchrisle
Going big - Scaling with developers (w/ Transcript)
Going big - Scaling with developers (w/ Transcript)
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Going big - Scaling with developers (w/ Transcript)

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This talk describes 5 essential tips that will help you work with developers to scale and automate your search marketing efforts. When should you reach out to developers? What do developers need from search marketers? How do you ensure that scaling doesn't hurt quality? How can you estimate how long the project will take?

This talk was given by Chris Le who has been working as a developer in the marketing industry for the past several years. Recently, he has worked with inbound marketers.

A transcript is included in the presenter notes.

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Going big - Scaling with developers (w/ Transcript)

  1. 1. Going SCALING WITH DEVELOPERS
  2. 2. @iamchrisle SOFTWARE ENGINEER @CONDUCTOR HAIR = #00FF00
  3. 3. IF I COULD AUTOMATE I COULD SCALE ACROSS ALL MY CLIENTS
  4. 4. IS THIS POSSIBLE?
  5. 5. ANYTHING IS POSSIBLE… WITH ENOUGH TIME AND MONEY
  6. 6. Going SCALING WITH DEVELOPERS
  7. 7. TEST IT WITH MULTIPLE CLIENTS
  8. 8. NOT EVERYTHING SCALES EASILY
  9. 9. HARD: AUTOMATED LINK BUILDING CLIENTS ARE UNIQUE
  10. 10. EASY: REPETATIVE BUSINESS TASKS DONE W/ EVERY CLIENT
  11. 11. IMAGINE: GOING ON VACATION!
  12. 12. STEP-BY-STEP INSTRUCTIONS THAT DOESN’T NEED YOUR APPROVAL OR FEEDBACK
  13. 13. DELEGATING TO A COMPUTER MAKE YOU NERVOUS?
  14. 14. WHAT SCARES DEVELOPERS ARE STEPS THAT USE THE WORD SOMETIMES
  15. 15. STEPS THAT HAVE LOTS OF VARIABILITY IS WHERE WE FIND ERRORS IN THE CODE
  16. 16. VARIABILITY IS HARD TO CONTROL HARD TO SCALE
  17. 17. SIMPLIFY OR CUT OUT WHERE ADDING VARIABILITY DOESN’T ADD VALUE
  18. 18. WHERE STEPS ADD VALUE WORK CLOSELY WITH DEVELOPERS
  19. 19. FOCUS ON THE FINAL OUTCOME
  20. 20. DEVELOPERS ESTIMATES ARE MORE ACCURATE WHEN WE SEE THE WHOLE PICTURE
  21. 21. THE WHOLE PICTURE
  22. 22. REALISTIC TIME ESTIMATE = (WHAT I THINK) x ( ) (APPROX. 3x) π
  23. 23. TEST IT WITH MULTIPLE CLIENTS
  24. 24. WRITE IT DOWN STEP-BY-STEP
  25. 25. SIMPLIFY WHERE VARIABILITY DOESN’T ADD VALUE
  26. 26. FOCUS ON THE FINAL OUTCOME
  27. 27. ADD EXTRA TIME (MULTIPLY BY )π
  28. 28. THANK YOU @iamchrisle

This talk describes 5 essential tips that will help you work with developers to scale and automate your search marketing efforts. When should you reach out to developers? What do developers need from search marketers? How do you ensure that scaling doesn't hurt quality? How can you estimate how long the project will take? This talk was given by Chris Le who has been working as a developer in the marketing industry for the past several years. Recently, he has worked with inbound marketers. A transcript is included in the presenter notes.

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