When I started out as a freelance copywriter, my eagerness to help prospective clients shone brightly. My excitement was contagious and they would ask me for a quote. So I would send through a written copywriting quote. And then … nothing.
This would happen again and again, and I just didn’t get it. Finally, I realised that it wasn’t my price killing my conversion rate. It was how I presented that price.
This deck shares my tips on turning your quote into a proposal for investment that sells you right from the opening paragraph.
#copywriting #copywriter #sales #business #tips #freelancer
3. What if I told you . . .
the priceof
your copywriting
service plays a
small part in
whether or not
a customer
says
yes?
4. Don’t just send a quote.
Create a
proposal for
investment
that makes your
price secondary
to the value.
5. Use this 6-page
proposal for
investment that
sells your
services right
from the opening
paragraph.
6. The first page is the equivalent
of an introduction . . .
Greetings, objectives
and requirements
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7. The first page is the equivalent
of an introduction . . .
Greetings, objectives
and requirements
your chance to create a
significant impression.
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22. Online copywriting course or face-
to-face sessions.1
2
3
4
How much time the course requires.
Will it impact your workload?
What you will learn and how you can
apply to your current job.
How much the copywriting
course costs.
24. Show a proven record from
other successful projects.
Include:
testimonials from other
clients (highly recommended)
samples that show
off your work
awards you’ve
won
25. Invite them to take that
next step!
Call to actionPAGE 5: